Established
2010
Franchise Units
25
Minimum Investment
$200,000
Franchise Fee
$25,000
Total Investment Range
$450,000
Home Based
No
Description
The Mr. Shrimp franchise represents a modern, approachable seafood dining concept built around bold flavors, fast service, and broad consumer appeal. Designed to meet the growing demand for affordable, high-quality seafood meals, Mr. Shrimp positions itself at the intersection of casual dining and fast-casual convenience, making it an attractive opportunity for entrepreneurs seeking a scalable restaurant business in the U.S. market.
At its core, Mr. Shrimp focuses on delivering crave-worthy shrimp-based dishes, seafood platters, and complementary sides through a streamlined kitchen model. The brand emphasizes consistency, portion value, and speed, allowing locations to perform well in high-traffic urban corridors, suburban retail centers, food courts, and delivery-driven markets. This flexibility in format gives franchisees the ability to adapt to local real estate dynamics while maintaining brand standards.
With seafood consumption rising steadily across the United States, driven by health-conscious consumers and a growing preference for protein-rich meals, Mr. Shrimp benefits from strong category momentum. The brand’s approachable pricing, simple menu structure, and recognizable concept make it appealing to a wide demographic, from families and working professionals to students and late-night diners. For investors looking to enter the restaurant franchise space without the complexity of full-service dining, Mr. Shrimp offers a balanced, operationally efficient path to ownership.
Why Invest in This Franchise?
Investing in Mr. Shrimp offers a compelling combination of category strength, operational simplicity, and brand scalability. Seafood franchises continue to outperform many traditional quick-service categories due to shifting consumer preferences toward lighter, protein-focused meals. Shrimp, in particular, remains one of the most popular seafood items in the U.S., giving the brand a strong foundation of everyday demand.
Mr. Shrimp’s business model is designed for efficiency. A focused menu reduces inventory complexity, food waste, and labor pressure, while standardized recipes ensure consistency across locations. This allows franchisees to maintain predictable operating costs and deliver a reliable guest experience.
From an investment perspective, the brand is well suited for both first-time franchise owners and experienced multi-unit operators. The adaptable footprint supports various formats, including inline retail spaces and delivery-optimized locations. Combined with centralized brand marketing and structured operational support, Mr. Shrimp presents a franchise opportunity built for long-term growth rather than short-term trends.
Background
Mr. Shrimp is a fast-casual seafood restaurant concept developed to serve one of the most consistently popular protein categories in the U.S. dining market. The brand was created to bridge the gap between traditional sit-down seafood restaurants and quick-service dining by offering bold shrimp-focused meals that are affordable, flavorful, and fast.
Established Year: 2010s
Mr. Shrimp was founded by food-service entrepreneurs with hands-on experience in restaurant operations and menu development. The founders identified strong, year-round demand for shrimp and seafood dishes but saw limited scalable franchise concepts that combined speed, simplicity, and broad customer appeal. This insight shaped Mr. Shrimp’s core philosophy: a focused menu, streamlined kitchen operations, and a brand built for repeat visits.
From its early locations, the brand concentrated on refining recipes, portion consistency, and operational workflows before expanding through franchising. Rather than pursuing rapid expansion, Mr. Shrimp emphasized sustainable growth, unit-level performance, and franchisee profitability. This approach helped establish a reliable operating model suitable for diverse U.S. markets.
Franchise Active Units : 25+ operating locations in the United States
Today, Mr. Shrimp operates across multiple states, with locations positioned in urban neighborhoods, suburban retail corridors, and delivery-friendly trade areas. The franchise continues to expand within the fast-casual seafood segment, benefiting from increasing consumer demand for protein-rich meals and convenient dining formats.
Industry Category: Fast-Casual Seafood Restaurant Franchise
Ownership Structure: Privately held franchise system
Support Training
Mr. Shrimp provides franchisees with comprehensive support across every stage of the business lifecycle, ensuring owners are well equipped to launch, operate, and grow their locations successfully.
Pre-Launch Support:
Franchisees receive guidance on site selection, lease evaluation, store layout planning, and equipment specifications. The franchisor assists with permitting requirements and pre-opening timelines to ensure a smooth launch.
Training Programs:
Initial training covers food preparation, kitchen operations, quality control, customer service standards, and point-of-sale systems. Training combines classroom instruction with hands-on experience, enabling franchisees and key staff to operate confidently from day one.
Operational Support:
Ongoing operational assistance includes standard operating procedures, supply chain coordination, menu updates, and performance benchmarking. Franchisees benefit from proven systems designed to simplify daily management.
Marketing & Brand Support:
Mr. Shrimp supports franchisees through national and local marketing initiatives, brand guidelines, promotional campaigns, and digital marketing strategies. Franchisees receive tools to execute local store marketing while maintaining brand consistency.
Ongoing Support:
The franchisor provides continuous guidance through field support, operational reviews, and access to updated training resources, ensuring franchisees remain aligned with brand standards as the system evolves.
Ideal Candidate
The ideal Mr. Shrimp franchisee is a motivated entrepreneur or investor with a strong interest in the restaurant or food service industry. Prior experience in hospitality, retail management, or multi-unit operations is beneficial but not mandatory.
Successful franchisees are hands-on operators or structured managers who value systems, consistency, and customer experience. A passion for food, team leadership, and community engagement aligns well with the brand’s culture.
From a financial standpoint, franchisees should have the capital resources to meet the investment requirements and support the business through its initial growth phase. Mr. Shrimp is suitable for single-unit owners as well as multi-unit developers seeking to build a regional presence in high-demand U.S. markets.
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $25,000 – $40,000 |
| Total Investment Required | $200,000 – $450,000 |
| Minimum Liquid Capital | $100,000+ |
| Infrastructure & Build-Out | $90,000 – $200,000 |
| Equipment & Fixtures | $60,000 – $120,000 |
| Initial Marketing & Launch | $10,000 – $25,000 |
| Working Capital (3–6 months) | $15,000 – $40,000 |
| Royalty Fee | 5% – 6% of gross sales |
| Marketing / Ad Fund | 1% – 2% of gross sales |
| Franchise Active Units (Current) | 25+ |
| Expected Break-Even Period | 18 – 30 months |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering |