Established
2000
Franchise Units
5
Minimum Investment
$350,000
Franchise Fee
$35,000
Total Investment Range
$650,000
Home Based
No
Description
My Friend’s Place is a welcoming, neighborhood-style casual dining restaurant built around comfort food, generous portions, and an atmosphere that makes guests feel at home from the moment they walk in. The brand has positioned itself as a “go-to” local restaurant—where families gather, friends reconnect, and regulars return week after week for familiar favorites and friendly service.
Unlike fast-casual chains that focus on speed over experience, My Friend’s Place emphasizes sit-down dining with approachable pricing, broad menu appeal, and consistent quality. Its menu is designed to satisfy breakfast, lunch, and dinner traffic, making it a versatile all-day dining concept with multiple revenue peaks. From classic American comfort dishes to crowd-pleasing signature items, the concept resonates strongly with suburban and small-city markets across the United States.
As a franchise opportunity, My Friend’s Place appeals to investors seeking a proven, community-driven restaurant model that balances operational simplicity with strong customer loyalty. With a recognizable concept, standardized systems, and ongoing franchisor support, the brand offers franchisees a clear path to building a stable, scalable restaurant business in the competitive U.S. casual dining sector.
Why Invest in This Franchise?
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Broad Demographic Appeal – Families, seniors, working professionals, and local communities all connect with the menu and dining experience.
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All-Day Revenue Model – Breakfast, lunch, and dinner service maximize daily sales potential.
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Community-Focused Brand – Designed to become a neighborhood staple rather than a one-time visit destination.
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Operationally Streamlined – Standardized recipes, manageable kitchen systems, and efficient staffing models.
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Scalable Growth Potential – Suitable for both single-unit owner-operators and multi-unit franchise developers.
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Resilient Casual Dining Segment – Comfort food and sit-down dining continue to perform well in suburban U.S. markets.
Background
Established Year: Early 2000s
Founders: Entrepreneur-led founding team with strong backgrounds in restaurant operations and hospitality
Industry Category: Casual Dining / Family Restaurant
Franchise Active Units : 5 locations across the United States
Ownership Model: Privately held franchising company
Brand Journey & History:
My Friend’s Place began as a single neighborhood restaurant built on the idea that great food and friendly service create lasting customer relationships. Early success led to repeat local traffic and strong word-of-mouth, prompting expansion through franchising. Over time, the brand refined its menu, operations, and service standards to ensure consistency across locations while preserving the local, welcoming feel that defines the concept.
Market Presence in the USA:
The franchise has established a growing footprint in suburban and secondary markets, where community-focused dining performs especially well. Its adaptable footprint allows placement in strip centers, standalone locations, and mixed-use developments.
Support Training
My Friend’s Place offers comprehensive end-to-end support designed to help franchisees launch confidently and operate efficiently.
Pre-Launch Support
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Site selection guidance and market feasibility analysis
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Restaurant layout, kitchen design, and equipment specifications
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Assistance with vendor sourcing and supply chain setup
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Pre-opening marketing strategy and launch planning
Training Program
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Hands-on initial training covering kitchen operations, food preparation, service standards, and POS systems
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Management and staff training focused on consistency, speed, and guest experience
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Food safety, quality control, and inventory management education
Operational Support
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Ongoing field support and performance reviews
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Standard operating procedures and menu updates
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Cost control, labor optimization, and profitability coaching
Marketing & Brand Support
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National and regional marketing initiatives
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Digital marketing guidance, local store marketing playbooks, and promotional calendars
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Brand standards, creative assets, and campaign execution support
Ongoing Assistance
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Continuous training refreshers
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New product introductions and seasonal menu innovation
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Franchisee collaboration and best-practice sharing
Ideal Candidate
The ideal My Friend’s Place franchisee is a hands-on or semi-absentee owner who values hospitality and community engagement.
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Background: Restaurant, hospitality, retail, or customer-service experience preferred but not mandatory
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Mindset: Passion for food service, people management, and local community involvement
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Investment Capability: Ability to meet capital requirements and maintain healthy operating reserves
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Operational Style: Willingness to follow proven systems while delivering excellent guest experiences
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Location Preference: Suburban neighborhoods, family-oriented communities, and high-visibility local centers
Multi-unit operators looking to expand a casual dining portfolio will also find the brand well-suited for regional development.
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Total Investment Required | $350,000 – $650,000 |
| Minimum Investment Required | ~$350,000 |
| Franchise Fee | $35,000 |
| Infrastructure & Build-Out | $180,000 – $300,000 |
| Equipment & Fixtures | $90,000 – $140,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital | $35,000 – $60,000 |
| Royalty Fees | ~5–6% of gross sales |
| Marketing Fund Contribution | ~2% of gross sales |
Performance Expectations
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Expected ROI: Competitive for the casual dining segment with efficient operations
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Break-Even Time: Typically 24–36 months
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Potential Revenue Streams:
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Dine-in sales
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Takeout and online ordering
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Catering and group dining
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Seasonal promotions and limited-time offers
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