Established
2017
Franchise Units
20
Minimum Investment
$150,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
The MyFit18 Franchise represents a modern, results-driven fitness business designed for today’s time-conscious consumers and owner-operators seeking a scalable, community-focused gym model. Built around high-impact, small-group personal training sessions, MyFit18 delivers structured workouts in an intimate studio environment that emphasizes accountability, measurable progress, and long-term member retention.
Unlike traditional big-box gyms that rely on low-cost memberships and high churn, MyFit18 positions itself as a premium yet accessible fitness solution. Members train in groups of up to 18 participants, allowing certified coaches to deliver personal attention while maximizing studio capacity and revenue per square foot. This balanced approach creates a strong value proposition for both members and franchise owners.
With the U.S. fitness and wellness industry continuing to grow—driven by demand for boutique studios, functional training, and lifestyle-based wellness—MyFit18 is strategically aligned with current market trends. Its streamlined footprint, simplified operations, and recurring membership model make it an attractive opportunity for entrepreneurs looking to enter or expand within the fitness franchise sector in the United States.
Background
Brand Name: MyFit18
Established Year: 2017
Industry Category: Fitness & Wellness / Boutique Training Studios
Founders & Brand Vision
MyFit18 was founded by experienced fitness professionals who recognized a growing demand for structured, coach-led workouts that deliver real results without the intimidation or inefficiency of traditional gyms. The founders set out to bridge the gap between expensive one-on-one personal training and overcrowded big-box fitness centers by introducing a small-group training concept focused on accountability, measurable progress, and community.
Brand Journey & Company History
Since its launch, MyFit18 has evolved into a scalable franchise system built around consistency and performance. The brand refined its proprietary workout programming, studio design standards, and operational systems to ensure every location delivers a uniform member experience. Rather than chasing rapid expansion, MyFit18 has focused on building strong unit economics, repeatable processes, and franchisee-friendly operations.
Franchise Active Units
MyFit18 currently operates 20+ active franchise units across the United States, with locations strategically placed in suburban and urban markets that demonstrate strong demand for boutique fitness and guided training programs. Expansion is paced deliberately to protect territory value and support long-term franchisee success.
Support Training
MyFit18 offers structured, ongoing support to help franchisees succeed from launch through long-term operations.
Pre-Launch Support
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Site selection guidance and market analysis
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Studio design standards and equipment planning
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Assistance with lease coordination and space optimization
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Pre-opening marketing and launch strategy
Training & Education
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Comprehensive initial training covering operations, sales, staffing, and member engagement
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Coach onboarding and workout programming systems
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Technology and scheduling platform training
Operational Support
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Detailed operating procedures and performance benchmarks
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Staff hiring and management frameworks
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Ongoing business coaching and performance reviews
Marketing & Growth Support
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Brand-approved marketing materials
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Local digital marketing guidance
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Membership growth, retention, and referral strategies
Ongoing Franchise Support
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Continuous system updates and education
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Access to corporate support teams
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Franchise network collaboration and best-practice sharing
Ideal Candidate
The ideal MyFit18 franchisee is motivated, people-focused, and passionate about fitness and community engagement.
Professional Background
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Fitness professionals or gym managers transitioning into ownership
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Entrepreneurs with experience in service-based or membership businesses
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Investors seeking entry into the wellness industry
Personal Qualities
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Strong leadership and team-building skills
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Commitment to client experience and results
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Passion for health, wellness, and active lifestyles
Investment Capability
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Ability to meet startup and working capital requirements
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Willingness to invest in ongoing marketing and team development
Preferred Locations
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Suburban and urban U.S. markets
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Communities with active populations, families, and professionals
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $150,000 – $350,000 |
| Minimum Investment Required | Approximately $150,000 |
| Franchise Fee | $35,000 – $45,000 |
| Franchise Units Available | Single-unit & multi-unit |
| Studio Size Requirement | 1,500 – 2,500 sq. ft. |
| Leasehold Improvements & Build-Out | $60,000 – $120,000 |
| Fitness Equipment & Technology | $25,000 – $60,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | 6% – 8% of gross revenue |
| Marketing Fund Contribution | 1% – 2% of gross revenue |
| Estimated Break-Even Period | 12 – 24 months |
| Target ROI Timeline | 18 – 30 months |
| Primary Revenue Streams | Memberships, small-group training, personal training add-ons, challenges, merchandise |