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Novus Glass Franchise Cost & Fees Opportunity

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Novus Glass Franchise Cost & Fees Opportunity Novus Glass Franchise Cost & Fees Opportunity Novus Glass Franchise Cost & Fees Opportunity Novus Glass Franchise Cost & Fees Opportunity
Novus Glass Franchise Cost & Fees Opportunity
Novus Glass Franchise Cost & Fees Opportunity Novus Glass Franchise Cost & Fees Opportunity Novus Glass Franchise Cost & Fees Opportunity Novus Glass Franchise Cost & Fees Opportunity

Established

1972

Franchise Units

2013

dollar

Minimum Investment

$56,800

dollar

Franchise Fee

$10,500

dollar

Total Investment Range

$216,490

Home Based

No

Description

The Novus Glass franchise is one of the most established and respected names in the global auto glass repair industry. Built on a repair-first philosophy, the brand focuses on restoring windshields instead of replacing them whenever possible, offering cost-effective and environmentally responsible solutions for vehicle owners, fleet operators, and insurance partners across the United States.

With decades of industry credibility and a proven mobile-service model, Novus Glass holds a strong position in the U.S. automotive services market. The brand is recognized for its proprietary repair technologies, consistent service standards, and long-standing insurer and fleet relationships. Franchise owners benefit from a business that is recession-resistant, operationally lean, and aligned with consumer demand for fast, convenient, and sustainable auto services.

As vehicles remain essential to everyday American life, demand for windshield repair and auto glass services continues year-round. Novus Glass franchisees operate under a globally recognized name while serving local communities through mobile units, fixed service centers, or hybrid operations. This balance of brand authority and local ownership makes Novus Glass an attractive franchise opportunity for entrepreneurs seeking a scalable service business with lasting demand.



Background

If you or someone you know owns a car, you understand how frustrating it can be to replace a damaged windshield. After having to replace his windshield three times due to minor cracks, Frank Werner decided he’d had enough. Determined to find a better solution, he partnered with chemical engineer Bill Wiele to create a way to repair windshields instead of replacing them.

In 1972, they founded Keinath Inc., named after Werner’s business partner Gerald Keinath, to introduce their patented windshield repair system to the public. Shortly afterward, the company rebranded as Novus, a Latin word meaning “new.”

From the start, Novus established a reputation for pioneering technology that allows technicians to repair windshield damage that many competitors wouldn’t even attempt. This not only saves customers money but also preserves the safety and integrity of the factory-installed windshield seal.

As vehicle technology advanced, Novus continued to innovate—especially in auto glass replacement. Modern cars often include Advanced Driver Assistance Systems (ADAS), which rely on a forward-facing camera located behind the windshield. After a windshield replacement, this camera must be recalibrated, typically requiring a trip to the dealership.

To make this easier for customers, Novus partnered with Pilkington North America, enabling franchisees to calibrate ADAS systems in-house rather than sending customers to a third party. This keeps the service efficient, convenient, and reliable.

Today, Novus is known as an industry-leading, innovation-driven brand that provides its franchise owners with some of the best training and technology available. If you’re passionate about chemistry, problem-solving, and helping drivers stay safe on the road, the NOVUS Glass franchise could be an excellent fit for you.


Founded: 1972

First Franchise Launched: 1985
Franchise active Units: 2013
International Presence: Yes
Available in Canada: Yes



Support Training

Novus Glass delivers comprehensive support designed to guide franchisees from launch through long-term growth.

Pre-Launch Support:
Franchisees receive assistance with territory evaluation, business planning, service model selection, and equipment setup. Guidance is provided on choosing mobile, fixed, or hybrid operations based on local market demand.

Technical Training:
Owners and technicians complete hands-on training in windshield repair, glass replacement, safety procedures, and quality standards. Training ensures consistent workmanship and compliance with brand protocols.

Operational & Business Training:
Franchisees are trained in scheduling, pricing, customer service, insurance claim processing, fleet account management, and technician productivity. Financial tracking and performance management tools are also provided.

Marketing & Brand Support:
Support includes professionally developed marketing materials, local advertising strategies, digital marketing guidance, and best practices for insurance and fleet outreach. Franchisees benefit from national brand recognition paired with localized marketing execution.

Ongoing Support:
Continuous support includes refresher training, operational guidance, system updates, and access to new technologies. Franchisees also benefit from collaboration within the franchise network and ongoing field support.


Ideal Candidate

The Novus Glass franchise is well suited for entrepreneurs seeking a practical, service-oriented business with scalable growth potential.

Professional Background:
Experience in automotive services, operations, sales, or management is beneficial but not required. Many successful owners come from diverse professional backgrounds.

Personal Qualities:
Strong work ethic, attention to detail, and commitment to customer satisfaction are essential. Franchisees should enjoy hands-on involvement and building long-term local relationships.

Investment Capability:
Candidates should be financially prepared to cover startup costs, operating expenses, and early-stage marketing while the business ramps up.

Level of Involvement:
The model works well for owner-operators and semi-absentee owners who manage technicians. Active involvement during the early stages often leads to faster growth.

Territory Preference:
Urban, suburban, and high-traffic regions with strong vehicle density and commercial activity are ideal markets across the United States.


Financial Detail

  • Initial Franchise Fee: $10,500
  • Total Initial Investment: $56,800 – $216,490
  • Minimum Net Worth Required: $150,000
  • Liquid Cash Requirement: $30,000
  • Veteran Incentive: $1,000 discount on the franchise fee
  • Royalty Fee: 6%
  • Advertising Royalty Fee: 2%
  • Franchise Agreement Term: 10 years


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