Established
1972
Franchise Units
300
Minimum Investment
$120,000
Franchise Fee
$30,000
Total Investment Range
$250,000
Home Based
No
Description
The Novus Glass franchise is one of the most established and respected names in the global auto glass repair industry. Built on a repair-first philosophy, the brand focuses on restoring windshields instead of replacing them whenever possible, offering cost-effective and environmentally responsible solutions for vehicle owners, fleet operators, and insurance partners across the United States.
With decades of industry credibility and a proven mobile-service model, Novus Glass holds a strong position in the U.S. automotive services market. The brand is recognized for its proprietary repair technologies, consistent service standards, and long-standing insurer and fleet relationships. Franchise owners benefit from a business that is recession-resistant, operationally lean, and aligned with consumer demand for fast, convenient, and sustainable auto services.
As vehicles remain essential to everyday American life, demand for windshield repair and auto glass services continues year-round. Novus Glass franchisees operate under a globally recognized name while serving local communities through mobile units, fixed service centers, or hybrid operations. This balance of brand authority and local ownership makes Novus Glass an attractive franchise opportunity for entrepreneurs seeking a scalable service business with lasting demand.
Why Invest in This Franchise?
Novus Glass offers several compelling advantages that set it apart within the automotive services franchise sector.
Auto glass repair is a necessity-driven service, not a discretionary purchase. Windshield damage happens daily due to road debris, weather conditions, and heavy traffic, creating steady, year-round customer demand.
The brand’s emphasis on repair over replacement appeals to insurance companies, fleet managers, and cost-conscious consumers. This approach supports repeat business, insurer referrals, and long-term commercial contracts.
The franchise model is flexible and scalable. Many owners start with a mobile unit, keeping overhead low while building a strong customer base. As the business grows, franchisees can add technicians, vehicles, fleet accounts, or fixed service locations.
Most importantly, Novus Glass provides a mature franchise system backed by decades of operational refinement. Franchisees gain access to proven processes, proprietary technology, and structured support rather than building a business from scratch.
Background
Established Year:
Novus Glass was founded in 1972, making it one of the pioneers of modern windshield repair and auto glass restoration services.
Founders:
The brand originated in Canada, founded by industry innovators who introduced early resin-based windshield repair techniques that reduced the need for full glass replacement.
Brand Journey & Company History:
Novus Glass began as a technology-driven solution to a costly and inefficient problem in the automotive repair industry. At a time when damaged windshields were routinely replaced, the company developed repair methods that restored structural integrity while saving time and cost for vehicle owners. This repair-first approach quickly gained traction with insurers, fleet operators, and environmentally conscious consumers.
Over the decades, Novus Glass refined its proprietary tools, resins, and repair systems, building a reputation for quality, consistency, and technical leadership. The brand expanded beyond its home market into an international franchise network, adapting its systems to suit diverse regulatory and driving environments while maintaining uniform service standards.
Ownership & Franchise Structure:
Today, Novus Glass operates as a global franchise system supported by regional development and master franchise arrangements. The company focuses on disciplined territory allocation, standardized training, and centralized operational support to ensure long-term franchisee success.
Market Presence in the USA:
In the United States, Novus Glass has steadily expanded through a mix of mobile service units and fixed auto glass repair locations. Franchisees serve individual drivers, commercial fleets, dealerships, rental car companies, and insurance-referred customers. The mobile-first model aligns strongly with U.S. consumer demand for convenience and fast service.
Franchise Active Units:
Novus Glass operates 300+ active franchise and licensed units globally, with a growing number of locations serving markets across the United States.
Industry Category:
Automotive services franchise specializing in windshield repair, auto glass replacement, and related vehicle glass solutions.
Brand Positioning:
Novus Glass is positioned as a technology-forward, environmentally responsible auto glass brand that emphasizes repair over replacement, helping franchisees compete on value, speed, and sustainability rather than price alone.
Support Training
Novus Glass delivers comprehensive support designed to guide franchisees from launch through long-term growth.
Pre-Launch Support:
Franchisees receive assistance with territory evaluation, business planning, service model selection, and equipment setup. Guidance is provided on choosing mobile, fixed, or hybrid operations based on local market demand.
Technical Training:
Owners and technicians complete hands-on training in windshield repair, glass replacement, safety procedures, and quality standards. Training ensures consistent workmanship and compliance with brand protocols.
Operational & Business Training:
Franchisees are trained in scheduling, pricing, customer service, insurance claim processing, fleet account management, and technician productivity. Financial tracking and performance management tools are also provided.
Marketing & Brand Support:
Support includes professionally developed marketing materials, local advertising strategies, digital marketing guidance, and best practices for insurance and fleet outreach. Franchisees benefit from national brand recognition paired with localized marketing execution.
Ongoing Support:
Continuous support includes refresher training, operational guidance, system updates, and access to new technologies. Franchisees also benefit from collaboration within the franchise network and ongoing field support.
Ideal Candidate
The Novus Glass franchise is well suited for entrepreneurs seeking a practical, service-oriented business with scalable growth potential.
Professional Background:
Experience in automotive services, operations, sales, or management is beneficial but not required. Many successful owners come from diverse professional backgrounds.
Personal Qualities:
Strong work ethic, attention to detail, and commitment to customer satisfaction are essential. Franchisees should enjoy hands-on involvement and building long-term local relationships.
Investment Capability:
Candidates should be financially prepared to cover startup costs, operating expenses, and early-stage marketing while the business ramps up.
Level of Involvement:
The model works well for owner-operators and semi-absentee owners who manage technicians. Active involvement during the early stages often leads to faster growth.
Territory Preference:
Urban, suburban, and high-traffic regions with strong vehicle density and commercial activity are ideal markets across the United States.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Total Investment Required | $120,000 – $250,000 |
| Minimum Investment | $120,000 (mobile service model) |
| Franchise Fee | Approx. $30,000 |
| Franchise Units | Mobile units, fixed service centers, or hybrid model |
| Service Vehicle & Equipment | $45,000 – $85,000 |
| Initial Inventory & Tools | $10,000 – $20,000 |
| Technology & Systems | $3,000 – $7,000 |
| Marketing & Launch Budget | $5,000 – $15,000 |
| Working Capital | $15,000 – $30,000 |
| Royalty Fees | 6% of gross revenue (ongoing) |
| Brand / Advertising Fund | 1% – 2% of gross revenue |
| Estimated Break-Even Period | 12 – 24 months |
| Expected ROI Timeline | 2 – 4 years (market dependent) |
| Primary Revenue Streams | Windshield repair, glass replacement, fleet contracts, insurance referrals, dealership partnerships |