Established
2015
Franchise Units
20
Minimum Investment
$450,000
Franchise Fee
$40,000
Total Investment Range
$800,000
Home Based
No
Description
Oath Pizza is a modern fast-casual pizza brand built for today’s health-conscious, quality-driven consumer. Known for its high-temperature, custom-built ovens and responsibly sourced ingredients, Oath Pizza has carved out a unique position in the crowded pizza segment by blending speed, craftsmanship, and clean-label food philosophy.
The brand focuses on handcrafted, wood-fired pizzas made with thoughtfully selected ingredients such as hormone-free meats, sustainably sourced produce, and non-GMO dough options. This commitment to quality, combined with a sleek store design and efficient operating model, allows Oath Pizza to appeal to urban professionals, families, and millennials seeking better-for-you dining without sacrificing flavor or convenience.
In the U.S. market, Oath Pizza stands out as a premium fast-casual concept—bridging the gap between traditional quick-service pizza and upscale artisan dining. With strong brand recognition in key metropolitan areas and a scalable restaurant format, the Oath Pizza franchise presents an attractive opportunity for entrepreneurs looking to invest in a differentiated, future-forward food brand.
Why Invest in This Franchise?
Investing in an Oath Pizza franchise means aligning with a brand that understands evolving consumer preferences and operational efficiency.
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Fast-Growing Premium Pizza Segment – Strong demand for customizable, artisanal pizza concepts in the U.S.
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Differentiated Brand Positioning – Clean ingredients, high-heat ovens, and chef-inspired recipes set Oath Pizza apart.
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Efficient Operating Model – Streamlined menu, fast cook times, and optimized kitchen flow support strong unit economics.
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Urban & Suburban Scalability – Flexible footprint suitable for high-traffic urban cores and growing suburban markets.
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Strong Brand Appeal – Resonates with millennials, Gen Z, and health-aware consumers without limiting mainstream appeal.
Background
Established Year: 2015
Industry Category: Fast-Casual Dining / Artisanal Pizza
Founders: Founded by a team of experienced food and hospitality entrepreneurs
Ownership Structure: Privately held (company-owned and franchised locations)
Primary Market: United States
Franchise Active Units : Approximately 20 operating locations across the USA
Oath Pizza was founded in 2015 with the goal of redefining the fast-casual pizza experience by blending chef-inspired recipes with responsibly sourced ingredients and cutting-edge cooking technology. From its inception, the brand positioned itself as a premium alternative to traditional quick-service pizza chains, focusing on quality, transparency, and speed.
A key differentiator in Oath Pizza’s brand journey has been its proprietary high-temperature oven system, capable of cooking pizzas in under two minutes while maintaining artisanal flavor and texture. This innovation allowed the concept to scale efficiently in dense urban markets without sacrificing consistency or throughput.
As consumer demand in the U.S. shifted toward cleaner labels and customizable dining options, Oath Pizza gained traction among millennials, professionals, and families seeking a better-for-you pizza option. The brand expanded strategically into major metropolitan and suburban markets, operating a mix of company-owned and franchised units to maintain brand integrity and operational excellence.
Today, with approximately 20 active locations in the United States, Oath Pizza maintains a focused but recognizable footprint in the fast-casual pizza segment. The company continues to refine its menu, store design, and franchise support systems while pursuing disciplined expansion, making it an attractive opportunity for franchise investors seeking a differentiated, modern pizza brand.
Support Training
Oath Pizza offers comprehensive end-to-end franchise support designed to help operators launch confidently and scale successfully.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Store layout, kitchen design, and equipment specifications
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Vendor sourcing and supply chain onboarding
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Assistance with permits, licenses, and local compliance
Training & Operations
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Hands-on initial training covering food prep, oven operation, and quality control
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Front-of-house service standards and guest experience training
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Labor scheduling, inventory management, and cost controls
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Proprietary recipes, portioning systems, and food safety protocols
Marketing & Brand Support
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Grand opening marketing strategy and launch playbook
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National brand campaigns and digital marketing assets
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Local store marketing tools, promotions, and community outreach strategies
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Ongoing brand positioning and menu innovation support
Ongoing Support
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Field support and performance reviews
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Operational audits and best-practice sharing
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Technology systems for POS, reporting, and online ordering
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Continuous training updates and leadership development resources
Ideal Candidate
The ideal Oath Pizza franchisee is a hands-on or semi-absentee operator with a strong appreciation for food quality, systems, and brand standards.
Best-Suited Candidates Include:
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Multi-unit restaurant operators or experienced food service entrepreneurs
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Business owners with strong people-management and operational discipline
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Investors passionate about fast-casual dining and premium food concepts
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Individuals with adequate capitalization and long-term growth mindset
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Operators interested in developing territories within urban or high-density suburban markets
While prior restaurant experience is beneficial, Oath Pizza also welcomes qualified entrepreneurs who bring strong leadership skills, financial discipline, and a commitment to brand excellence.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $450,000 – $800,000 |
| Minimum Investment Required | ~$450,000 |
| Initial Franchise Fee | ~$40,000 |
| Number of Franchise Units | ~20 Active Units (USA) |
| Infrastructure / Build-Out Cost | $250,000 – $450,000 |
| Kitchen Equipment & Ovens | $90,000 – $150,000 |
| Initial Marketing / Grand Opening | $15,000 – $30,000 |
| Opening Inventory & Supplies | $20,000 – $35,000 |
| Working Capital (3–6 months) | $50,000 – $100,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund Fee | ~2% of Gross Sales |
| Expected ROI | Competitive for premium fast-casual segment |
| Estimated Break-Even Period | 24 – 36 months |
| Primary Revenue Streams | Dine-in, Takeout, Online Ordering, Delivery, Catering |
All financial figures are estimates and may vary based on location, market conditions, store size, and operating efficiency.