Established
2019
Franchise Units
2
Minimum Investment
$150,000
Franchise Fee
$25,000
Total Investment Range
$350,000
Home Based
No
Description
The Oh My Tea! franchise represents a modern, lifestyle-driven bubble tea and specialty beverage concept designed for today’s experience-focused consumer. Blending premium tea leaves, authentic brewing methods, and customizable milk tea and fruit tea creations, Oh My Tea! has carved out a strong position in the fast-growing bubble tea segment. The brand appeals to Gen Z, Millennials, families, and professionals who value quality ingredients, visually appealing drinks, and a vibrant café atmosphere.
Positioned as an accessible yet premium tea brand, Oh My Tea! focuses on consistency, speed, and innovation. Its menu typically features milk teas, fruit teas, cheese teas, iced teas, and seasonal limited-time offerings—supported by efficient operations and a compact store footprint. This balance of trendy products and streamlined execution makes the concept well-suited for urban centers, suburban neighborhoods, college towns, shopping plazas, and high-traffic lifestyle locations across the United States.
For entrepreneurs seeking entry into the beverage and dessert space without the complexity of a full kitchen, the Oh My Tea! franchise offers a scalable, brand-forward opportunity backed by structured systems and growing consumer demand.
Why Invest in This Franchise?
Investing in Oh My Tea! provides exposure to one of the fastest-growing beverage categories in the U.S. foodservice market. Bubble tea continues to gain mainstream acceptance, moving beyond niche appeal into a daily indulgence for a broad customer base.
Key investment advantages include:
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High-Demand Product Category: Bubble tea and specialty tea beverages show strong repeat purchase behavior and social-media-driven brand awareness.
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Efficient Operations Model: Limited food prep, standardized recipes, and compact equipment reduce labor and waste.
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Brand-Driven Sales: Customizable drinks, vibrant presentation, and seasonal menu updates encourage frequent visits.
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Scalable Footprint: Works well in inline stores, kiosks, and non-traditional locations.
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Lifestyle Appeal: Strong resonance with younger demographics and trend-conscious consumers.
Background
Brand Name: Oh My Tea!
Industry Category: Bubble Tea / Specialty Beverages / Quick-Service Café
Established Year: 2019
Founders: Founded by beverage and hospitality entrepreneurs with a focus on modern tea culture
Franchise Active Units: 2
Ownership Model: Privately owned franchise system
Brand Journey & History:
Oh My Tea! began with a mission to modernize traditional tea drinking by combining authentic brewing techniques with contemporary flavors and aesthetics. The brand emphasized high-quality ingredients, customizable sweetness and ice levels, and visually engaging drinks that resonate on social platforms. As demand grew, the company transitioned into franchising, building standardized systems to support consistent quality and scalable growth.
Market Presence in the USA:
The brand continues to expand selectively in U.S. metropolitan and suburban markets, targeting areas with strong youth populations, high foot traffic, and growing interest in premium beverages.
Support Training
Oh My Tea! offers comprehensive franchise support designed to guide owners from initial onboarding through long-term operations.
Pre-Launch Support
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Site selection guidance and lease review assistance
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Store layout planning and equipment specifications
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Vendor sourcing and supply chain setup
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Pre-opening marketing strategy and launch planning
Training Programs
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Initial training covering beverage preparation, quality standards, POS systems, inventory management, and customer service
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Hands-on operational training for owners and key staff
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Food safety, hygiene, and compliance education
Operational Support
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Standard operating procedures (SOPs) for daily operations
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Menu execution guidelines and recipe controls
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Ongoing business coaching and performance monitoring
Marketing & Brand Support
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National and local marketing frameworks
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Digital marketing guidance, promotions, and seasonal campaigns
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Brand assets, in-store signage, and promotional materials
Ongoing Support
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Continuous product innovation and menu updates
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New drink launches and limited-time offers
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Franchisee communications, operational updates, and refresher training
Ideal Candidate
The ideal Oh My Tea! franchisee is a hands-on entrepreneur or investor with a passion for food, beverages, and customer experience.
Best-Suited Candidates Include:
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First-time franchise owners seeking a structured, beverage-focused concept
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Multi-unit operators looking to diversify into specialty drinks
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Hospitality or retail professionals with people-management experience
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Investors who value brand consistency and scalable systems
Key Traits & Requirements
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Strong customer service mindset
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Ability to manage staff and daily operations
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Comfort with local marketing and community engagement
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Adequate financial capacity to meet investment requirements
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Willingness to follow brand standards and operational systems
Preferred locations include high-traffic retail corridors, shopping centers, college areas, and mixed-use developments.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $150,000 – $350,000 |
| Minimum Investment Required | $150,000 |
| Franchise Fee | $25,000 – $40,000 |
| Initial Setup / Build-Out Cost | $80,000 – $180,000 |
| Equipment & Initial Inventory | $40,000 – $70,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Pre-Opening & Grand Opening Marketing | $10,000 – $25,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| National / Brand Marketing Fee | 1% – 2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI | Location & management dependent |
| Primary Revenue Streams | Bubble tea, milk tea, fruit tea, seasonal drinks, add-ons |