1985
370
$75,000
$25,000
$397,400
No
Once Upon A Child® is a leading children’s resale retail franchise that buys and sells gently used kids’ clothing, toys, shoes, and baby gear. With a proven business model focused on sustainability and affordability, Once Upon A Child offers a recession-resistant opportunity that appeals to budget-conscious families. Franchisees benefit from strong brand recognition and a loyal customer base.
Once Upon A Child was established in 1985 and is part of the Winmark Corporation, which also owns other successful resale brands like Plato's Closet and Play It Again Sports. The franchise system has thrived by offering high-quality, gently used children’s products at a fraction of retail prices, all while promoting environmental responsibility. It has grown into one of the largest children’s resale franchise systems in North America.
Once Upon A Child provides comprehensive training and support, including:
Initial training (classroom and in-store experience)
Onboarding guidance with site selection and store setup
Ongoing support with operations, inventory management, and marketing
Technology tools and POS systems
Regional field support and business consulting
National advertising programs and local marketing resources
This robust support system ensures franchisees are well-equipped to operate successfully from day one.
The ideal Once Upon A Child franchisee:
Has strong business acumen and a passion for retail
Enjoys engaging with the community and creating family-friendly shopping environments
Is motivated, customer-focused, and operationally driven
Doesn’t require retail experience (though it's a plus)
Desires a semi-absentee or full-time ownership opportunity
This franchise is suitable for entrepreneurs looking for a socially responsible, profitable, and scalable retail business.
Franchise Fee: $25,000
Total Investment Range: $298,800 – $397,400
Minimum Cash Required: $75,000 – $100,000
Royalty Fee: 5% of gross sales
Advertising Fee: 1% national + local contributions
Franchise Units (USA): Over 370 stores (and growing)
