Established
2012
Franchise Units
200
Minimum Investment
$250,000
Franchise Fee
$45,000
Total Investment Range
$400,000
Home Based
No
Description
The OsteoStrong franchise represents a next-generation wellness concept built around measurable, science-backed musculoskeletal health. Positioned at the intersection of preventative healthcare, longevity, and performance optimization, OsteoStrong centers focus on strengthening bones, muscles, and balance using proprietary osteogenic loading technology delivered in short, coach-guided sessions.
Unlike traditional gyms, physical therapy clinics, or medical practices, OsteoStrong operates as a membership-based wellness center with a simple operating model, limited staffing requirements, and strong recurring revenue potential. Sessions typically last less than 15 minutes per week per member, allowing franchisees to serve a high volume of clients without the complexity of extended appointments or clinical billing.
In the U.S. market, OsteoStrong has built strong brand recognition among aging adults, athletes, bio-hackers, and health-conscious professionals seeking proactive solutions for bone density, posture, strength, and injury prevention. The brand’s clear value proposition, combined with rising awareness around osteoporosis, sarcopenia, and longevity medicine, positions OsteoStrong as a compelling franchise opportunity within the fast-growing health and wellness sector.
Why Invest in This Franchise?
1. First-Mover Advantage in a Specialized Wellness Category
OsteoStrong is neither a traditional gym nor a medical clinic. It operates in a clearly defined niche focused on skeletal strength and neuromuscular performance, creating strong differentiation and defensibility.
2. Recurring Membership Revenue Model
Most centers operate on monthly membership plans, supporting predictable cash flow, improved forecasting, and long-term customer value.
3. Lean Operations and Low Staffing Complexity
Without showers, locker rooms, or large class schedules, centers can operate efficiently with a small, well-trained coaching team.
4. Broad and Growing Target Demographic
Clients include seniors concerned about bone density, athletes focused on performance, and professionals seeking preventative health solutions.
5. Tailwinds from Preventative Health Trends
As the U.S. population ages and awareness of bone health and fall prevention increases, demand for OsteoStrong’s services continues to rise.
Background
Brand Name: OsteoStrong
Industry Category: Health & Wellness / Preventative Health / Fitness & Longevity
Established Year: 2012
Franchising Launched: Mid-2010s
Founder: Kyle Zagrodzky
Ownership Structure: Privately held
Market Presence: United States and select international markets
Franchise Active Units : 200+ locations
OsteoStrong was founded with the mission of helping people live stronger, longer lives by improving skeletal strength and overall musculoskeletal resilience. The concept is built on osteogenic loading, a scientifically supported approach that stimulates bone growth and strength through brief, high-force resistance applied safely and efficiently.
After early success with company-operated centers, the brand expanded through franchising to accelerate national growth. Today, OsteoStrong has established a strong footprint across major U.S. metropolitan areas, as well as secondary and emerging markets with favorable wellness demographics.
Support Training
Pre-Launch Support
Franchisees receive structured assistance with territory evaluation, site selection, lease review guidance, center layout planning, and equipment procurement. Detailed launch timelines and checklists help ensure an efficient opening process.
Initial Training & Certification
Comprehensive training programs cover OsteoStrong’s methodology, equipment operation, safety protocols, member onboarding, and performance tracking. Training includes both classroom instruction and hands-on coaching to ensure consistency across locations.
Operational Systems & Playbooks
Franchisees are provided with standardized operating procedures for daily management, scheduling, staffing, member engagement, and retention.
Marketing & Brand Development
Support includes national brand positioning, digital marketing assets, grand opening campaigns, and localized marketing strategies. Franchisees also receive guidance on community outreach, referral programs, and long-term member growth.
Ongoing Support & Education
Dedicated franchise support teams provide continuous business coaching, performance reviews, staff training updates, and access to evolving research, equipment enhancements, and marketing initiatives.
Ideal Candidate
OsteoStrong franchisees are typically motivated entrepreneurs or investors aligned with the brand’s mission of preventative health and longevity. Prior medical or fitness experience is not required.
Ideal Candidates Include:
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Business owners with experience in wellness, fitness, healthcare, or service-based industries
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Investors seeking a membership-driven business with recurring revenue
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Owner-operators interested in community engagement and long-term brand growth
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Multi-unit franchisees looking to add a differentiated wellness concept to their portfolio
Key Characteristics:
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Strong leadership and people-management skills
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Willingness to follow proven systems and brand standards
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Financial capacity to support build-out and early-stage ramp-up
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Commitment to long-term operational excellence
Preferred Markets:
Suburban and urban locations with strong household incomes, aging populations, and established wellness awareness.
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | ~$45,000 |
| Total Initial Investment | ~$250,000 – $400,000 |
| Leasehold Improvements / Build-Out | ~$100,000 – $180,000 |
| Proprietary Equipment | ~$80,000 – $120,000 |
| Initial Marketing & Grand Opening | ~$10,000 – $20,000 |
| Technology & Systems | ~$5,000 – $10,000 |
| Training & Travel | ~$5,000 – $10,000 |
| Working Capital (3–6 Months) | ~$30,000 – $60,000 |
| Royalty Fee | ~7% of gross revenue |
| Brand / Marketing Fund | ~2% of gross revenue |
| Estimated Break-Even Timeline | 12 – 24 months |
| Primary Revenue Model | Recurring memberships |