Description
The Our Maids franchise represents a modern, service-driven approach to the booming residential cleaning industry in the United States. Built around trust, consistency, and operational simplicity, Our Maids has positioned itself as a scalable home-services brand that meets the growing demand for professional, reliable, and recurring cleaning solutions.
As American households become busier and dual-income families continue to rise, the need for dependable home cleaning services has shifted from a luxury to a necessity. Our Maids capitalizes on this shift with a structured, repeat-customer business model focused on residential cleaning, move-in and move-out services, and customized cleaning plans.
Unlike capital-intensive franchises that require retail build-outs or heavy staffing from day one, Our Maids is designed to be lean and efficient. Franchisees operate with streamlined processes, centralized systems, and strong brand standards that allow them to scale operations market by market. The brand’s emphasis on customer satisfaction, background-checked cleaning professionals, and consistent service delivery helps franchise owners build long-term client relationships and predictable monthly revenue.
Background
Established Year
Our Maids was founded 2000
Founders
The brand was created by entrepreneurs with experience in home services and customer-focused businesses.
Brand Journey & Company History
The business began as a local residential cleaning service and expanded into franchising after proving strong customer retention and operational repeatability.
Franchise Active Units (Current Number)
Our Maids 8 active franchise territories in both suburban and metropolitan areas.
Market Presence in the USA
The franchise serves a wide range of residential markets, benefiting from universal demand for professional home cleaning.
Industry Category
Residential Cleaning & Home Services Franchise.
Support Training
Pre-Launch Support
Assistance with territory selection, business setup, licensing guidance, insurance requirements, and launch planning.
Initial Training
Comprehensive training on operations management, service standards, customer communication, pricing models, and quality control.
Operational Support
Ongoing guidance on staffing, scheduling, workflow optimization, and service consistency.
Marketing & Branding Support
Access to branding assets, marketing templates, local advertising strategies, and customer acquisition systems.
Technology Systems
Use of scheduling, invoicing, and customer management tools to streamline daily operations.
Ongoing Coaching
Continuous support, performance reviews, and business development assistance as the franchise grows.
Ideal Candidate
Entrepreneurial Orientation
Best suited for individuals looking to own and manage a service-based business rather than perform cleaning themselves.
Leadership & Management Skills
Comfortable managing staff, schedules, and customer relationships.
Customer-Centric Mindset
Strong focus on service quality, reliability, and local reputation.
Financial Readiness
Ability to fund startup costs and working capital during the early growth phase.
Location Preference
Ideal for suburban and urban U.S. markets with strong residential density.
Financial Detail
| Financial Component | Estimated Details |
|---|
| Franchise Model | Residential Cleaning & Home Services |
| Total Initial Investment | $75,000 – $150,000 |
| Minimum Investment Required | Approx. $75,000 |
| Initial Franchise Fee | $40,000 – $50,000 |
| Territory / Franchise Units | Single or multiple territory ownership available |
| Office / Infrastructure Cost | Low; home office or small administrative office setup |
| Equipment & Supplies | Cleaning tools, supplies, uniforms, software systems |
| Vehicle Cost | Optional; depends on local operations and team structure |
| Initial Marketing Budget | $5,000 – $15,000 |
| Working Capital Requirement | 3–6 months recommended for payroll and operations |
| Royalty Fee | Ongoing percentage of gross revenue |
| Brand / Marketing Fund | As specified by franchisor |
| Expected ROI | Attractive due to recurring revenue and low overhead |
| Estimated Break-Even Period | 9 – 15 months |
| Primary Revenue Streams | Recurring cleaning plans, deep cleans, move-in/move-out services, add-ons |
| Operational Model | Owner-operator or manager-led structure |
| Scalability | High; additional crews can be added as demand grows |
Figures are indicative and may vary based on territory size, market conditions, and business execution.
