Established
2016
Franchise Units
9
Minimum Investment
$180,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
P-FIT The Platinum Standard of Fitness is a modern, performance-driven fitness franchise built around the belief that personal training, accountability, and premium coaching create better long-term results than traditional big-box gyms. Positioned as a high-value, boutique fitness concept, P-FIT delivers structured training programs, semi-private sessions, and individualized fitness plans that appeal to today’s results-focused consumers.
Unlike low-cost gyms that rely on volume and attrition, P-FIT focuses on member engagement, retention, and transformation. The brand combines science-based training methodologies, experienced coaching, and a clean, professional studio environment to create a premium fitness experience that commands higher membership value. For franchisees, this translates into predictable recurring revenue, strong client loyalty, and a scalable operating model.
In the U.S. fitness market—where demand for personalized wellness, strength training, and accountability continues to rise—P-FIT stands out as a franchise opportunity designed for sustainable growth rather than short-term trends. The brand’s structured systems, clear brand positioning, and training-first philosophy make it attractive to both first-time business owners and experienced multi-unit operators.
Why Invest in This Franchise?
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Premium Market Positioning – Targets clients seeking results, coaching, and accountability rather than overcrowded gyms.
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Recurring Revenue Model – Monthly memberships, personal training packages, and transformation programs drive predictable cash flow.
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Smaller Footprint, Higher Yield – Efficient studio layouts reduce overhead while maximizing revenue per square foot.
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Growing Fitness Demand – Strength training, functional fitness, and coached programs continue to outperform traditional gym models in the U.S.
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Brand-Driven Systems – Proven operational playbooks, training protocols, and marketing frameworks reduce guesswork for franchise owners.
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Owner-Operator or Semi-Absentee Friendly – Designed to support both hands-on entrepreneurs and investors building management teams.
Background
Established Year: 2016
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Industry Category: Fitness & Wellness / Boutique Training Studios
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Ownership: Privately held fitness franchise brand
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Franchise Active Units: 9
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Brand Journey & History:
P-FIT was developed to bridge the gap between traditional gyms and elite personal training studios. The founders recognized a growing market of consumers frustrated with generic workouts and lack of accountability. By standardizing high-quality coaching and results-driven programming, P-FIT evolved into a replicable franchise model that balances premium service with operational efficiency. -
Market Presence in the USA:
P-FIT operates in suburban and urban markets where health-conscious professionals, families, and active adults seek personalized fitness solutions. The brand continues to expand in high-income and mid-income territories with strong demand for boutique fitness concepts.
Support Training
P-FIT offers end-to-end franchise support designed to guide owners from site selection through long-term growth.
Pre-Launch Support
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Site selection guidance and territory planning
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Studio layout and equipment planning
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Pre-opening marketing strategy and launch campaigns
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Hiring frameworks for coaches and front-desk staff
Training & Education
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Comprehensive initial franchise training program
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Coaching certification standards and programming education
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Sales, member onboarding, and retention training
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Business management, KPIs, and performance tracking
Operational Support
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Standard operating procedures (SOPs) for daily operations
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Scheduling, membership management, and reporting systems
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Ongoing coaching audits and quality control
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Best practices for staffing, payroll, and cost management
Marketing & Growth Support
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National and local marketing playbooks
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Digital marketing guidance (paid ads, social media, local SEO)
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Branded marketing assets and campaigns
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Member referral and community engagement strategies
Ongoing Franchise Support
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Dedicated franchise support team
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Regular performance reviews and benchmarking
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Continued education and system updates
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Expansion support for multi-unit franchisees
Ideal Candidate
The ideal P-FIT franchisee is motivated, community-focused, and passionate about health and performance.
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Background: Business owners, fitness professionals, corporate leaders, or investors seeking a structured operating model
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Mindset: Results-driven, systems-oriented, and committed to brand standards
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Passion: Interest in health, wellness, coaching, and helping others improve their lives
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Investment Capability: Ability to meet total investment requirements and working capital needs
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Role Preference: Suitable for owner-operators or semi-absentee owners with a strong management team
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Location Preference: Suburban, urban, and mixed-use markets with strong demand for boutique fitness and personal training
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Investment Required | Approx. $180,000 |
| Initial Franchise Fee | $35,000 – $50,000 |
| Studio Build-Out & Leasehold Improvements | $70,000 – $140,000 |
| Fitness Equipment & Technology | $40,000 – $80,000 |
| Furniture, Fixtures & Signage | $10,000 – $20,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| Working Capital (3–6 Months) | $25,000 – $50,000 |
| Royalty Fee | 6% – 8% of Gross Revenue |
| Brand / Marketing Fund Contribution | 1% – 2% of Gross Revenue |
| Typical Studio Size | 1,500 – 3,000 sq. ft. |
| Break-Even Timeline (Estimated) | 12 – 24 Months |
| Primary Revenue Streams | Memberships, Semi-Private Training, Personal Training, Group Programs |
| Expansion Options | Single-Unit & Multi-Unit Franchise Opportunities |