2012
200
₹ 18,00,000
₹ 3,00,000
₹ 30,00,000
No
Pepperfry, India’s leading online furniture and home décor brand, offers a robust franchise opportunity through its successful Pepperfry Studio model. With a strong brand presence, innovative omni-channel retail strategy, and high consumer demand, investing in a Pepperfry franchise gives you access to a profitable and fast-growing home furnishing market.
As a franchisee, you’ll benefit from Pepperfry’s well-established logistics, technology support, brand recognition, and marketing power. The franchise model is asset-light with low initial investment and minimal operational complexity—making it ideal for first-time entrepreneurs and seasoned investors alike.
Pepperfry is more than just a furniture brand—it’s a tech-powered retail ecosystem that caters to India’s rising middle class and aspirational consumers who value style, quality, and convenience.
✅ Trusted Brand with strong consumer recall
✅ Booming furniture market driven by urbanization, real estate growth, and online adoption
✅ Asset-light franchise model (low inventory risk)
✅ Omnichannel presence – combines online traffic with offline walk-ins
✅ High margins and excellent unit economics
✅ Break-even potential in 12–18 months
✅ Exclusive territorial rights
Pepperfry is tapping into India’s ₹80,000+ crore home and furniture market, which is growing rapidly due to rising home ownership and lifestyle upgrades.
Pepperfry was founded in 2012 by Ambareesh Murty and Ashish Shah. What started as an online marketplace has evolved into India’s largest omnichannel platform for furniture and home goods. Headquartered in Mumbai and owned by Trendsutra Platform Services Pvt. Ltd., Pepperfry has revolutionized how Indians shop for furniture.
From a pure-play online store to a pan-India network of Pepperfry Studios, the brand offers a unique blend of digital convenience and offline experience. Today, Pepperfry is a household name in the home furnishing segment, with a growing presence in metro cities, tier-2, and tier-3 towns across India.
Industry Category: Furniture Retail, Home Décor, Interior Solutions
Pepperfry offers comprehensive support to ensure the success of every franchisee:
🧾 Site selection & store design assistance
🧑💻 End-to-end onboarding & operations training
📦 Centralized product supply & logistics
📈 National marketing & local store promotions
👨👩👧👦 Staff recruitment support & product training
💻 Robust tech support with CRM & POS systems
You’re never alone – the Pepperfry team provides continued support throughout your franchise journey.
This opportunity is perfect for:
First-time entrepreneurs with a passion for retail
Existing business owners looking to diversify
Individuals with interest in interior design, furniture, or lifestyle brands
Investors with a budget of ₹15–25 lakhs
Tier-1, Tier-2, and emerging Tier-3 city investors
No prior industry experience is required—just commitment and a customer-focused mindset.
| Investment Details | Amount (INR) |
|---|---|
| Franchise Fee | ₹3 – ₹5 Lakhs (one-time) |
| Studio Setup Cost | ₹15 – ₹25 Lakhs (location-based) |
| Total Investment Range | ₹18 – ₹30 Lakhs |
| Minimum Investment | ₹18 Lakhs |
