2012
200
₹ 18,00,000
₹ 3,00,000
₹ 30,00,000
No
Pepperfry is India's leading furniture and home décor brand, offering a wide range of modern and stylish products across categories such as sofas, beds, dining sets, home décor, modular kitchens, and more. With its successful Pepperfry Studio Franchise Model, entrepreneurs can partner with the brand to create immersive customer experiences in physical stores backed by strong digital operations. A Pepperfry Studio acts as a touchpoint for customers to explore furniture and consult design experts before making a purchase online.
Launched in 2012, Pepperfry has revolutionized the online furniture space in India with its omnichannel business model. With over 200+ Studios across 100+ cities, it combines online convenience with offline experience. Backed by deep logistics, AR/VR tools, and visualisation technology, Pepperfry empowers partners to leverage brand value with minimal inventory risk.
Pepperfry offers extensive support to franchise owners including:
Store design and setup assistance
Marketing & local lead generation support
Product & sales training for staff
Technology platform integration
Ongoing operational support
Customer service and logistics support
Regular brand promotions and events
The ideal Pepperfry franchise partner should be:
A passionate entrepreneur or investor
Having retail or interior design experience (preferred)
Willing to invest in a premium customer experience space
Capable of managing a small team
Committed to long-term brand partnership
| Investment Details | Amount (INR) |
|---|---|
| Franchise Fee | ₹3 – ₹5 Lakhs (one-time) |
| Studio Setup Cost | ₹15 – ₹25 Lakhs (location-based) |
| Total Investment Range | ₹18 – ₹30 Lakhs |
| Minimum Investment | ₹18 Lakhs |
