Established
1958
Franchise Units
280
Minimum Investment
$1,500,000
Franchise Fee
$40,000
Total Investment Range
$3,000,000
Home Based
No
Description
Perkins Restaurant & Bakery is one of America’s most recognizable family dining brands, known for its welcoming atmosphere, generous portions, and legendary fresh-baked desserts. With decades of brand equity and a loyal multigenerational customer base, Perkins has built a strong position in the U.S. casual dining segment by combining all-day breakfast, comfort food favorites, and an in-house bakery experience under one roof.
For entrepreneurs seeking a proven, full-service restaurant franchise with national brand awareness, Perkins offers a compelling opportunity. The concept resonates across breakfast, lunch, dinner, and dessert dayparts—driving consistent traffic throughout the day. Its approachable menu pricing, broad demographic appeal, and neighborhood-focused locations make it a resilient option even in competitive restaurant markets.
As consumer demand continues to favor trusted brands with familiar menus and dine-in comfort, Perkins Restaurant & Bakery stands out as a stable, scalable franchise opportunity for experienced operators and multi-unit investors looking to grow in the U.S. foodservice industry.
Why Invest in This Franchise?
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Iconic American Brand – Perkins has been a household name for generations, offering instant recognition and trust.
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All-Day Revenue Model – Breakfast, lunch, dinner, and bakery sales provide diversified income streams.
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In-House Bakery Advantage – Fresh pies, muffins, and desserts differentiate Perkins from typical family dining competitors.
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Broad Customer Appeal – Families, seniors, travelers, and working professionals all form part of the core audience.
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Proven Franchise System – Longstanding operational systems, standardized recipes, and established supply chains reduce startup risk.
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Scalable for Multi-Unit Growth – Ideal for experienced operators looking to develop multiple locations across regions.
Background
Perkins Restaurant & Bakery is a long-established American family dining brand with deep roots in the U.S. restaurant industry and a legacy built on comfort food, all-day breakfast, and fresh-baked desserts.
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Established Year: 1958
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Founders: Matt and Ivan Perkins
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Industry Category: Full-Service / Family Dining Restaurant
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Franchise Active Units : Approximately 280 locations across the United States
Brand Journey & Company History
Perkins Restaurant & Bakery was founded in Cincinnati, Ohio, starting as a single pancake house focused on quality meals served in a welcoming, family-friendly environment. The brand quickly gained popularity for its generous portions, consistent food quality, and strong breakfast offerings, which became the foundation of its long-term success.
As demand grew, Perkins expanded beyond breakfast to include lunch, dinner, and an in-house bakery concept—introducing freshly baked pies, muffins, and desserts that helped differentiate the brand from traditional diners and casual dining competitors. This bakery-forward approach became a signature element of the Perkins identity.
Ownership & Franchise Development
Over the decades, Perkins transitioned into a franchise-driven growth model, allowing experienced operators to develop locations across key U.S. markets. The brand has gone through strategic ownership changes aimed at modernizing operations, refreshing restaurant designs, and strengthening franchisee support systems while preserving the core values that built customer loyalty.
Market Presence in the USA
Today, Perkins maintains a strong presence in suburban, highway-adjacent, and neighborhood locations throughout the United States. The brand appeals to a broad demographic—families, seniors, travelers, and working professionals—making it resilient across economic cycles. Its all-day menu and approachable price points help drive steady foot traffic throughout the day.
Support Training
Perkins offers a comprehensive franchise support system designed to guide owners from initial onboarding through long-term operations:
Pre-Launch Support
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Site selection guidance and market analysis
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Restaurant design, layout, and build-out specifications
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Assistance with equipment sourcing and vendor coordination
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Pre-opening planning and timeline management
Training Programs
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Extensive initial training for franchisees and management teams
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Hands-on kitchen, bakery, and front-of-house operational training
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Food safety, quality control, and brand standards education
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Leadership and people-management development
Operational Support
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Proven operating manuals and standardized procedures
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Ongoing field support and performance evaluations
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Supply chain access with negotiated national pricing
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Menu updates and product innovation support
Marketing & Ongoing Support
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National and regional marketing campaigns
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Digital marketing, loyalty programs, and online ordering tools
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Local store marketing guidance
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Continuous operational coaching and business reviews
Ideal Candidate
Perkins Restaurant & Bakery is best suited for investors and operators who:
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Have prior experience in restaurants, hospitality, or multi-unit retail
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Possess strong leadership and team-management skills
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Are hands-on operators or can oversee experienced management teams
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Have sufficient capital and access to financing for full-service restaurant investment
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Value community engagement and customer-focused service
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Prefer suburban, highway-adjacent, or high-traffic neighborhood locations
Both single-unit owner-operators and multi-unit developers can thrive within the Perkins system, especially those focused on operational excellence and long-term growth.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $40,000 |
| Total Initial Investment | $1,500,000 – $3,000,000 |
| Minimum Net Worth Requirement | ~$2,000,000+ |
| Minimum Liquid Capital | ~$750,000+ |
| Restaurant Size | Approx. 4,000 – 5,000 sq. ft. |
| Infrastructure & Build-Out Cost | Included in total investment |
| Equipment, Furniture & Fixtures | Included in total investment |
| Initial Marketing / Grand Opening | $25,000 – $50,000 (estimated) |
| Working Capital (3–6 months) | $150,000 – $300,000 (estimated) |
| Royalty Fee | ~4.5% of gross sales |
| Brand / Advertising Fund | ~4.0% of gross sales |
| Estimated Break-Even Period | 3 – 5 years |
| Primary Revenue Streams | Dine-in, Takeout, Delivery, Bakery Sales |