Established
2012
Franchise Units
25
Minimum Investment
$750,000
Franchise Fee
$50,000
Total Investment Range
$1,500,000
Home Based
No
Description
The PickUp USA Fitness franchise is a distinctive, high-energy sports fitness concept built entirely around one of the most popular sports in America—basketball. Designed as a premium indoor basketball gym rather than a traditional health club, PickUp USA Fitness offers a structured, professional, and community-driven experience for players of all skill levels.
At its core, PickUp USA Fitness delivers organized, referee-led basketball games, skill development training, leagues, youth programs, and performance conditioning in a clean, climate-controlled environment. This model creates consistent foot traffic, strong member loyalty, and a sense of belonging that conventional gyms often struggle to achieve. Instead of competing on equipment or low pricing, PickUp USA Fitness competes on experience, structure, and passion.
Positioned at the intersection of experiential fitness, organized recreation, and youth sports development, PickUp USA Fitness has carved out a powerful niche in the U.S. fitness and recreation industry. For franchise investors, it represents an opportunity to own a scalable, community-centric business with diversified revenue streams and long-term relevance driven by America’s enduring love for basketball.
Background
- Brand Name: PickUp USA Fitness
- Industry Category: Sports Fitness, Recreational Training & Basketball Gyms
- Founded: 2012
- Country of Origin: United States\
- Franchise Active Units: 25
Founders & Brand Journey
PickUp USA Fitness was founded by former basketball players who recognized a clear market gap. While millions of Americans love playing basketball, opportunities for organized, indoor play outside of school or league environments were limited—especially for adults. Informal “pick-up” games often lacked structure, consistency, and quality facilities.
The founders created PickUp USA Fitness to professionalize the pick-up basketball experience. By introducing referee-led games, scheduled runs, performance tracking, and structured programming, the brand elevated recreational basketball into a premium fitness offering. Early success in company-owned locations laid the foundation for franchising, allowing the model to expand into new U.S. markets.
Market Presence in the USA
The brand has established a national presence and continues to gain attention from investors seeking sports-focused, experiential fitness franchises that stand apart from saturated gym concepts.
Support Training
PickUp USA Fitness provides comprehensive franchise support from the initial planning phase through long-term operations.
Pre-Launch Support
-
Territory analysis and site selection guidance
-
Facility design standards and court layout planning
-
Vendor recommendations for flooring, hoops, lighting, and equipment
-
Build-out coordination and pre-opening checklists
Initial Franchise Training
-
Detailed operational training covering daily gym management
-
Basketball programming, referee systems, and league operations
-
Membership sales processes and customer experience standards
-
Financial management, KPIs, and reporting systems
Marketing & Brand Support
-
National brand positioning and messaging
-
Grand opening marketing strategies
-
Digital marketing guidance for local advertising and promotions
-
Community outreach programs with schools, clubs, and organizations
Ongoing Support
-
Dedicated franchise support team
-
Continuous operational updates and best practices
-
Technology platforms for scheduling, memberships, and analytics
-
Ongoing marketing campaigns and creative assets
Ideal Candidate
PickUp USA Fitness is best suited for franchisees who combine business acumen with a passion for sports and community engagement.
Ideal Candidates Include:
-
Entrepreneurs seeking a differentiated fitness franchise
-
Sports enthusiasts or former athletes
-
Multi-unit operators in fitness, recreation, or youth services
-
Investors looking for community-driven, experience-based businesses
Desired Skills & Traits
-
Strong leadership and people management skills
-
Comfort with local marketing and relationship building
-
Operational discipline and attention to member experience
-
Financial capability to support build-out and early operations
Location Preference
Ideal locations include metro areas and suburbs with strong youth sports participation, colleges, recreation leagues, and family-oriented communities.
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $50,000 |
| Total Initial Investment | $750,000 – $1,500,000 |
| Minimum Liquid Capital Required | $250,000+ |
| Estimated Net Worth Requirement | $750,000+ |
| Facility Size | Approx. 15,000 – 25,000 sq. ft. |
| Build-Out & Infrastructure Cost | $450,000 – $900,000 |
| Basketball Courts & Flooring | $200,000 – $400,000 |
| Equipment, Hoops & Lighting | $75,000 – $150,000 |
| Furniture, Fixtures & Signage | $50,000 – $100,000 |
| Technology & POS Systems | $15,000 – $30,000 |
| Initial Marketing & Grand Opening | $20,000 – $40,000 |
| Working Capital (3–6 Months) | $75,000 – $150,000 |
| Ongoing Royalty Fee | ~6% of Gross Revenue |
| Brand / Marketing Fund Contribution | ~2% of Gross Revenue |
| Estimated Break-Even Period | 24 – 36 Months |
| Expected ROI (Stabilized Unit) | Attractive long-term ROI with mature memberships |
| Primary Revenue Streams | Memberships, leagues, youth programs, training, events, merchandise |