Established
2011
Franchise Units
43
Minimum Investment
$400,000
Franchise Fee
$30,000
Total Investment Range
$750,000
Home Based
No
Description
Pie Five Pizza is a recognized fast-casual pizza brand built around one simple idea: fresh, fully customized pizzas made fast. Designed for today’s convenience-driven consumer, Pie Five blends the speed of quick service with the quality and personalization customers expect from premium dining. Guests move through an efficient assembly-line format, choosing doughs, sauces, cheeses, and toppings before their pizza is fired in a high-temperature oven and served in minutes.
The brand positions itself at the intersection of fast casual dining, customization, and value, appealing to families, students, professionals, and busy urban diners alike. With flexible store formats and a menu that balances classic favorites with modern flavors, Pie Five has built strong name recognition in competitive U.S. markets.
For franchise investors, Pie Five Pizza represents an opportunity to enter the evergreen pizza category with a proven concept, streamlined operations, and a brand built for off-premise demand. The model is designed to scale across diverse trade areas, from suburban strip centers to high-traffic urban corridors, while maintaining consistency, speed, and customer satisfaction.
Why Invest in This Franchise?
Investing in Pie Five Pizza offers several compelling advantages for entrepreneurs seeking a strong entry into the food and beverage franchise space:
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High-Demand Category: Pizza remains one of the most popular and frequently purchased food items in the U.S., with year-round demand and broad demographic appeal.
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Fast-Casual Efficiency: The assembly-line format reduces complexity, shortens service times, and supports higher throughput during peak hours.
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Customization Trend: Consumers increasingly value personalized dining experiences—Pie Five’s build-your-own model fits perfectly with this shift.
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Operational Flexibility: Store formats are adaptable, allowing franchisees to tailor footprints to local real estate and market conditions.
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Multi-Channel Revenue: Strong alignment with dine-in, takeout, delivery, and digital ordering supports diversified sales streams.
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Brand Recognition: Pie Five benefits from established brand awareness and a menu concept that is easy for customers to understand and repeat.
Background
Established Year: 2011
Founders: The concept was developed by industry veterans associated with major U.S. pizza brands, with a focus on bringing fast-casual innovation to pizza.
Brand Journey & History: Pie Five emerged during the fast-casual boom, capitalizing on consumer demand for speed, customization, and quality. The brand expanded rapidly across multiple states, refining its menu, store design, and operating systems along the way.
Ownership: Pie Five Pizza operates under a franchising model supported by experienced restaurant operators and corporate leadership.
Franchise Active Units:43
Market Presence in the USA: Pie Five has operated in diverse regions, demonstrating adaptability to different demographics and real estate profiles.
Industry Category: Fast-Casual Pizza Franchise / Quick-Service Restaurant (QSR).
Support Training
Pie Five Pizza offers a comprehensive support system designed to help franchisees launch confidently and operate successfully over the long term.
Pre-Launch Support
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Site selection guidance and market analysis
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Restaurant layout, design standards, and build-out support
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Assistance with equipment specifications and vendor sourcing
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Pre-opening marketing planning and launch strategy
Training & Operations
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Structured initial training covering food preparation, operations, staffing, and customer service
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Manager and team member training programs
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Operations manuals and standardized procedures to ensure consistency
Marketing & Brand Support
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National and regional marketing guidance
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Digital marketing tools, promotional calendars, and brand assets
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Support for local store marketing and community engagement
Ongoing Support
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Field support and performance reviews
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Operational coaching and best-practice sharing
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Menu updates, product innovation, and system improvements
Ideal Candidate
The ideal Pie Five Pizza franchisee is an entrepreneur who values systems, speed, and customer experience. While prior restaurant experience is beneficial, it is not mandatory.
Best-Suited Candidates Include:
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Owner-operators or semi-absentee investors with strong management skills
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Multi-unit franchise operators seeking to diversify into fast casual dining
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Investors with a passion for food service, hospitality, and team leadership
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Individuals with the financial capacity to meet investment requirements and support early operations
Key Traits:
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Commitment to brand standards and operational discipline
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Ability to recruit, train, and retain staff
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Willingness to engage in local marketing and community outreach
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Interest in developing single or multiple units within defined territories
Financial Detail
| Financial Parameter | Details |
|---|---|
| Franchise Type | Fast-Casual Pizza Franchise |
| Total Investment Required | $400,000 – $750,000 |
| Minimum Liquid Capital | $150,000 – $250,000 |
| Net Worth Requirement | $350,000 – $500,000 |
| Initial Franchise Fee | $30,000 – $40,000 |
| Royalty Fee | 6% of gross sales |
| Marketing / Ad Fund | 2% of gross sales |
| Franchise Term | 10 years |
| Renewal Term | 10 years |
| Average Store Size | 1,800 – 2,500 sq. ft. |
| Initial Marketing Spend | $10,000 – $20,000 |
| Estimated Build-Out & Equipment | $220,000 – $400,000 |
| Working Capital (3–6 Months) | $40,000 – $80,000 |
| Expected Break-Even | 18 – 36 months |
| Expansion Options | Single-Unit & Multi-Unit |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering, Online Ordering |