Established
1992
Franchise Units
2596
Minimum Investment
$1,500,000
Franchise Fee
$20,000
Total Investment Range
$5,000,000
Home Based
No
Description
Planet Fitness has reshaped the fitness industry in the United States by building one of the most recognizable and accessible gym concepts in the country. Positioned as a high-value, low-cost fitness brand, the company focuses on everyday consumers who want a comfortable, welcoming place to work out without pressure or intimidation. Its well-known “Judgement Free Zone®” philosophy has helped attract first-time gym users, casual exercisers, and value-focused members, allowing the brand to dominate a massive and often underserved segment of the fitness market.
Unlike traditional gyms that rely heavily on personal training, boutique classes, or specialized programs, Planet Fitness operates on a high-volume membership model. Affordable monthly dues, standardized club layouts, limited staffing needs, and streamlined operations make the concept especially attractive for franchise investors seeking scalability and predictability. This approach has resulted in consistent performance across urban, suburban, and secondary markets throughout the USA.
Backed by strong national marketing and a proven real estate strategy, Planet Fitness continues to expand aggressively. For entrepreneurs and multi-unit investors looking to enter the fitness industry with a mature, system-driven brand, Planet Fitness represents one of the most established franchise opportunities available.
Why Invest in This Franchise?
Planet Fitness stands out in the competitive fitness sector for several compelling reasons:
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Broad Mass-Market Appeal
The concept targets the largest segment of gym users—people seeking affordable, no-pressure fitness access. -
Recurring Revenue Model
Monthly memberships generate predictable cash flow, supported by high retention and premium Black Card® upgrades. -
Operational Simplicity
No pools, courts, or complex class schedules. Fewer staff and simplified services help control labor and operating costs. -
Powerful Brand Recognition
Consistent national advertising and brand messaging drive awareness and early membership growth. -
Multi-Unit Scalability
Many owners operate multiple locations, benefiting from shared management and economies of scale. -
Resilient Business Category
Low-cost gyms often perform well during economic slowdowns as consumers shift to more affordable fitness options.
Background
Established Year: 1992
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Founders: Michael and Marc Grondahl
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Industry Category: Fitness & Health Clubs
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Ownership: Publicly traded company with a franchise-led expansion strategy
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Market Presence: Strong nationwide footprint across the United States
Total Active Units (USA): Approximately 2,596+ locations
Planet Fitness began with a simple mission—to make fitness affordable and approachable for everyone. Over the years, this philosophy evolved into a nationally dominant brand known for consistency, operational discipline, and strong franchise support. The company’s distinctive purple-and-yellow branding and welcoming culture have helped build strong loyalty among members.
Support Training
Planet Fitness offers a structured support system designed to help franchisees succeed from day one.
Pre-Launch Support
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Market research and territory planning
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Site selection guidance and real estate approval
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Club design standards and build-out coordination
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Approved vendors and equipment sourcing
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Pre-opening marketing and membership presale strategies
Training & Onboarding
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Comprehensive initial training for owners and management teams
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In-club operational training covering systems, staffing, and member experience
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Technology, POS, and reporting system training
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Brand standards, safety, and compliance education
Ongoing Operational Support
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Dedicated franchise business consultants
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Performance benchmarking and analytics
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Operational updates and system improvements
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Annual conferences and regional training sessions
Marketing & Brand Support
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National advertising campaigns
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Digital and in-club marketing tools
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Promotional calendars and pricing strategies
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Continuous brand development and innovation
Ideal Candidate
Planet Fitness is best suited for disciplined investors who value structure, scale, and long-term growth.
Ideal candidates typically include:
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Multi-unit franchise operators or experienced business owners
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Investors with strong financial capacity and access to capital
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Leaders comfortable managing teams and standardized systems
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Owners focused on building a portfolio rather than providing hands-on training
Preferred Attributes:
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Background in business management, retail, or hospitality
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Strong leadership and people-management skills
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Willingness to follow a proven operating model
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Interest in developing multiple locations over time
Location Preferences:
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High-visibility retail areas
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Dense residential or commuter-driven markets
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Urban, suburban, and secondary growth regions
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Total Investment Required | $1,500,000 – $5,000,000 |
| Minimum Investment | ~$1,500,000 |
| Franchise Fee | ~$20,000 |
| Real Estate & Build-Out | $800,000 – $3,000,000 |
| Fitness Equipment | $400,000 – $1,000,000 |
| Technology & Systems | $50,000 – $100,000 |
| Pre-Opening Marketing | $50,000 – $75,000 |
| Working Capital | $100,000 – $300,000 |
| Royalty Fee | ~7% of Gross Revenue |
| Marketing Fee | ~9% (National + Local) |
| Expected Break-Even Time | 24 – 36 Months |
| Primary Revenue Streams | Memberships, Black Card® Upgrades, Enrollment Fees, Merchandise |
All figures are approximate and vary based on market size, real estate conditions, and club format.