Description
The Planet Wings franchise represents a proven, crave-driven fast-casual concept built around one of America’s most popular comfort foods—fresh, made-to-order chicken wings. Known for bold flavors, proprietary sauces, and a streamlined kitchen model, Planet Wings has carved out a strong position in the highly competitive wing segment of the U.S. foodservice industry.
What sets Planet Wings apart is its balance between quality and efficiency. The brand focuses on fresh (never frozen) wings, signature sauces, tenders, fries, and complementary menu items that appeal to a wide customer base—from college students and sports fans to families and late-night diners. Its operational model is designed for speed, consistency, and scalability, making it attractive for both first-time franchisees and experienced multi-unit operators.
With the continued growth of takeout, delivery, and online ordering in the USA, Planet Wings is well-positioned to capitalize on evolving consumer behavior. The brand’s flexible footprint options, strong unit economics, and franchise support structure make it a compelling choice for entrepreneurs seeking entry into the fast-casual restaurant franchise space.
Why Invest in This Franchise?
Investing in a Planet Wings franchise offers several strategic advantages for food-focused entrepreneurs:
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High-Demand Product Category – Chicken wings remain a top-selling menu item nationwide, with strong demand across demographics and dayparts.
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Recognizable Brand Identity – Planet Wings has built loyal followings in its core markets through consistent quality and bold flavor profiles.
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Streamlined Operations – A focused menu and efficient kitchen layout help control labor costs and simplify daily operations.
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Delivery & Takeout Friendly – The concept performs exceptionally well with online ordering, third-party delivery, and off-premise dining.
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Scalable Growth Potential – Ideal for both single-unit owners and multi-unit franchise developers looking to expand regionally.
Background
Established Year: 1994
Founders: The brand was founded by industry entrepreneurs with a vision to create a wing-centric concept emphasizing freshness, flavor variety, and speed of service.
Brand Journey & History: Planet Wings began as a neighborhood wing spot and steadily expanded through franchising as demand for high-quality wings grew. Over the years, the concept evolved into a modern fast-casual brand while maintaining its core promise of fresh wings and signature sauces.
Ownership & Structure: Planet Wings operates under a franchised business model, offering structured systems, standardized recipes, and operational playbooks to franchise partners.
Market Presence in the USA: The brand has established a solid footprint across multiple U.S. states, particularly in high-density urban and suburban markets.
Industry Category: Fast-Casual Restaurant / Chicken Wings Franchise
Franchise Active Units: 25+
Support Training
Planet Wings offers comprehensive franchise support designed to guide owners from pre-opening to long-term growth:
Pre-Launch Support
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Site selection guidance and territory evaluation
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Store layout and kitchen design assistance
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Vendor and supply chain setup
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Pre-opening marketing strategy and launch planning
Training & Operations
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Hands-on training covering food preparation, quality control, and kitchen systems
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Front-of-house and back-of-house operational training
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POS system setup and usage
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Inventory management and cost control best practices
Marketing & Brand Support
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National and regional marketing initiatives
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Digital marketing guidance, including online ordering and delivery integration
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Promotional calendars and seasonal campaign ideas
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Brand standards, creative assets, and local store marketing tools
Ongoing Support
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Continuous operational consulting
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New menu item rollouts and recipe updates
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Performance benchmarking and franchisee collaboration
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Ongoing training refreshers for owners and staff
Ideal Candidate
Planet Wings is best suited for entrepreneurs who are passionate about food service and operational excellence:
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Business Background: Prior restaurant or hospitality experience is beneficial but not mandatory; strong operational leadership is key.
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Entrepreneurial Mindset: Hands-on owners or semi-absentee operators who value systems and brand consistency.
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Investment Capability: Ability to meet the required capital investment and maintain sufficient working capital.
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Customer-Focused: A commitment to delivering great food, fast service, and a consistent guest experience.
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Location Preference: Ideal for high-traffic urban areas, college towns, suburban centers, and delivery-driven markets.
Financial Detail
| Cost Head | Estimated Amount (USD) |
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| Initial Franchise Fee | $25,000 – $35,000 |
| Total Investment Range | $250,000 – $600,000 |
| Minimum Liquid Capital Required | $100,000 – $150,000 |
| Build-Out & Leasehold Improvements | $120,000 – $250,000 |
| Kitchen Equipment & Fixtures | $60,000 – $120,000 |
| Furniture, Signage & POS Systems | $25,000 – $50,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Pre-Opening & Launch Marketing | $10,000 – $25,000 |
| Working Capital (3–6 Months) | $30,000 – $70,000 |
| Royalty Fee | 6% of gross sales (approx.) |
| Brand / Marketing Fee | 1% – 2% of gross sales |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | 20% – 30% annually (location dependent) |
| Primary Revenue Streams | Dine-in, Takeout, Delivery, Catering |
All figures are estimates and may vary based on location, store size, and market conditions.
