2003
250
₹ 12,00,000
₹ 2,00,000
₹ 12,00,000
No
Popees India offers a distinctive franchise opportunity in the fast-growing kidswear retail segment. Its product portfolio includes stylish and comfortable apparel for newborns up to 12-year-olds, with a strong emphasis on organic cotton and skin-friendly fabrics. The franchise is designed to deliver value-driven fashion for children, catering to modern parents who seek quality without compromising affordability.
Popees franchises are positioned as community-friendly stores with an inviting retail environment, appealing to both urban and semi-urban markets. The brand is widely respected for its ethical manufacturing, quality assurance, and trendsetting designs, making it a preferred choice among Indian families.
Unique Selling Points (USPs):
Use of organic, skin-safe materials tailored for sensitive baby skin
Affordable pricing with premium quality assurance
Established and trusted brand with over 20 years of market presence
Wide product range: apparel, accessories, and baby care essentials
Indian Market Demand & Consumer Trends:
India’s booming young population and increasing awareness about child health are driving demand for quality kidswear. Parents prefer trusted brands that provide comfort and style, fueling Popees’ growth potential.
Growth Potential:
With a strong presence in urban and semi-urban centers, Popees is well-placed to capitalize on India’s expanding retail sector. The kidswear market is projected to grow at a CAGR of 12-15% over the next five years, offering robust franchise growth opportunities.
Brand Popularity & Profitability:
Popees’ brand loyalty and repeat customer base create steady revenue streams. The franchise model’s low overhead and strong supplier relationships translate into attractive profit margins.
Established Year & Founders:
Popees Baby Care was founded in 2003 in Kerala, India, by a team of visionary entrepreneurs passionate about providing high-quality, comfortable, and affordable kidswear. The brand began as a small family-run business and quickly expanded due to its commitment to quality and innovative designs. Today, Popees is owned by [insert parent company if known or say “a reputed Indian textile and retail conglomerate”], maintaining strong Indian roots while expanding its footprint internationally.
Brand Journey & Company History:
From humble beginnings in Kerala, Popees rapidly grew to become one of India’s leading kidswear brands. The company’s journey reflects steady growth, innovative product launches, and a dedicated focus on organic and skin-friendly materials, aligning with rising consumer awareness about children’s health and comfort. With over 250 franchise outlets across India and the Middle East, Popees enjoys a loyal customer base and solid market presence.
Market Presence in India & Industry Category:
Popees operates predominantly in the kidswear and baby care retail industry, a sector witnessing consistent growth fueled by rising disposable incomes, urbanization, and a growing young population. The brand has carved a niche in affordable, premium-quality baby clothing and accessories, placing it firmly among the top kidswear franchises in India.
Popees offers comprehensive franchisee support to ensure business success:
Pre-Launch Support:
Assistance with site selection and lease negotiations
Store layout design and setup guidance
Inventory planning and initial stock procurement
Operational Training:
Training programs for franchise owners and staff covering sales techniques, customer service, and inventory management
SOP manuals for daily store operations
Marketing & Academic Support:
Local and national marketing campaigns managed by the corporate team
Digital marketing assistance including social media promotion
Access to brand collateral, promotional materials, and training modules
Ongoing Support:
Regular performance reviews and business consultation
Product updates and seasonal collection launches
Continuous supply chain management and logistics support
The ideal franchisee for Popees India is someone who aligns closely with the brand’s values and business model, ensuring both personal and franchise success. Below are the key traits, qualifications, and preferences that describe the best-suited candidate:
The ideal franchisee should have a genuine interest in children’s fashion and baby care products. Passion for quality, style, and customer satisfaction in the kidswear segment is crucial, as this will drive motivation and commitment to growing the store and serving families effectively.
While prior retail experience is a significant advantage, it is not mandatory. However, candidates with a background in retail management, entrepreneurship, or customer service will find it easier to handle daily operations, inventory, and staff management. A willingness to learn and adapt to the Popees franchise system is equally important.
The franchise requires a minimum investment of around ₹12 lakhs to ₹18 lakhs, including franchise fees, store setup, inventory, and working capital. The ideal franchisee should have the financial capacity to meet these upfront costs and sustain the business until it reaches profitability (typically within 12-18 months).
Candidates who are familiar with or based in urban or rapidly growing semi-urban areas of India are preferred. These locations tend to have higher foot traffic and demand for quality kidswear. Understanding local consumer behavior and market trends helps in tailoring marketing and sales efforts effectively.
An ideal franchisee values customer relationships and prioritizes providing an excellent shopping experience. Since Popees caters primarily to families and children, patience, empathy, and responsiveness are key traits.
Running a franchise requires dedication and persistence. The ideal franchisee should be committed to long-term growth, continuously improving operations, and expanding the business in alignment with the Popees brand vision.
Managing a store involves leading a small team of staff, handling suppliers, and communicating with the franchisor. Effective interpersonal skills help maintain smooth operations and foster a positive environment for customers and employees.
Total Investment Required: ₹12 Lakhs – ₹18 Lakhs
Franchise Fee: ₹2 Lakhs – ₹3 Lakhs
Infrastructure Cost: Included within total investment, covers store fit-out, interior branding, and display setup
Marketing Budget: Franchisees contribute a nominal percentage of revenue toward collective marketing efforts (varies by region)
Working Capital: Approx. ₹3 Lakhs for inventory and operational expenses
Royalty Fees: Minimal or none (depends on franchise agreement type)
Expected ROI: 18% – 25% annually based on location and management
Break-even Time: 12 – 18 months
Potential Revenue Streams:
In-store sales of apparel and accessories
Seasonal and festive collection promotions
Cross-selling baby care products
