Established
1998
Franchise Units
97
Minimum Investment
$50,000
Franchise Fee
$25,000
Total Investment Range
$120,000
Home Based
No
Description
PropertyGuys.com is a disruptive real estate franchise built for modern consumers who want more control, transparency, and savings when buying or selling property. Known for pioneering the “For Sale By Owner” (FSBO) model at scale, the brand empowers homeowners to sell independently while still accessing professional-grade tools, marketing exposure, and optional support services.
For franchise owners, this creates a powerful opportunity: a low-overhead, technology-driven real estate business that operates outside the traditional commission-heavy brokerage model. As U.S. real estate consumers increasingly look for alternatives to high commissions and outdated processes, PropertyGuys.com positions itself as a smart, consumer-focused solution with strong long-term relevance.
With solid brand recognition across North America, proven systems, and a scalable franchise structure, PropertyGuys.com allows entrepreneurs to enter the real estate sector with lower startup costs, flexible operations, and multiple income streams, while benefiting from the ongoing digital transformation of property transactions.
Why Invest in This Franchise?
-
Innovative FSBO-based real estate business model
-
Appeals to cost-conscious homeowners and sellers
-
Low overhead with no need for large offices or inventory
-
Multiple revenue streams beyond traditional commissions
-
Strong brand recognition and established systems
-
Technology-driven platform for listings, leads, and marketing
-
Flexible owner-operator or semi-absentee potential
-
Territory-based operations with local market focus
-
Resilient industry with consistent buyer and seller demand
Background
Established Year: 1998
-
Founder: Ken LeBlanc
-
Industry Category: Real Estate Services / Property Marketing / FSBO Platforms
PropertyGuys.com was founded in Canada with the goal of giving homeowners greater control over how they sell their properties while reducing the high costs associated with traditional real estate commissions. At a time when most real estate transactions were handled exclusively through brokers, the brand introduced a flat-fee, self-listing alternative that quickly gained traction.
Over time, the company refined its operating systems, marketing tools, and technology platform, transforming the concept into a franchise-ready model. This allowed local entrepreneurs to operate exclusive territories while leveraging centralized branding, software, and national marketing initiatives.
Today, PropertyGuys.com has grown into a recognized North American brand with 97 active franchise units serving local markets. Its model continues to attract sellers who want flexibility, transparency, and affordability—making it well positioned in both strong and shifting real estate markets.
Support Training
PropertyGuys.com provides comprehensive support to help franchise owners launch, operate, and scale successfully.
Pre-Launch Support
-
Territory selection and market analysis
-
Business planning and launch guidance
-
Operational onboarding and setup
-
Brand standards, signage, and marketing materials
-
Technology and platform access
Training & Education
-
Initial training covering:
-
FSBO business model fundamentals
-
Pricing and listing package strategies
-
Client acquisition and conversion techniques
-
Platform, CRM, and listing management
-
Regulatory and compliance basics
-
-
Ongoing learning through webinars, updates, and workshops
Marketing & Ongoing Support
-
National brand awareness campaigns
-
Digital marketing tools and templates
-
Online listing exposure and SEO support
-
Social media and local marketing playbooks
-
Dedicated franchise support team
-
Continuous technology improvements and best-practice sharing
Ideal Candidate
The PropertyGuys.com franchise is ideal for entrepreneurs who are motivated, service-oriented, and comfortable working with homeowners and local markets.
Best-Suited Candidates
-
Real estate professionals seeking an alternative business model
-
Sales or marketing professionals with strong people skills
-
Entrepreneurs looking for a scalable service-based franchise
-
Investors interested in a flexible, territory-driven operation
Key Characteristics
-
Strong communication and customer service skills
-
Comfort with technology and online platforms
-
Local market knowledge and networking ability
-
Self-starter mindset with attention to detail
Investment & Location Preferences
-
Ability to fund startup and early marketing costs
-
Willingness to be hands-on during initial growth
-
Urban or suburban markets with active real estate transactions
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $25,000 – $40,000 |
| Total Initial Investment | $50,000 – $120,000 |
| Minimum Investment Required | ~$50,000 |
| Office / Infrastructure Cost | $2,000 – $8,000 |
| Technology & Software Setup | $3,000 – $7,000 |
| Initial Marketing & Advertising | $5,000 – $15,000 |
| Training & Onboarding | Included |
| Working Capital (3–6 Months) | $10,000 – $25,000 |
| Royalty Fees | Ongoing |
| Brand / Marketing Contribution | Ongoing |
| Territory Rights | Included |
| Estimated Break-Even Period | 12 – 24 months |
| Expected ROI Potential | Medium to High |