Established
2021
Franchise Units
4
Minimum Investment
$180,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
The Pulse Performance Franchise represents the next evolution of boutique fitness in the United States. Built around results-driven training, modern studio design, and a strong community culture, Pulse Performance delivers high-energy workouts that combine strength, conditioning, and functional movement. The brand is positioned to meet the rising demand for personalized, efficient, and coach-led fitness experiences that go beyond traditional gyms.
Unlike overcrowded big-box facilities, Pulse Performance focuses on structured programs, small-group training, and measurable results. Members are drawn to its motivating atmosphere, professional coaching, and science-backed workout formats that help them build strength, burn fat, and improve overall performance. For investors, this creates a compelling opportunity to enter the fast-growing boutique fitness segment with a scalable, repeatable business model designed for long-term growth in the USA market.
Why Invest in This Franchise?
Investing in the Pulse Performance franchise offers a blend of brand strength, operational efficiency, and strong unit-level economics. Key reasons investors are attracted to this opportunity include:
High-Demand Industry: The U.S. fitness and wellness industry continues to grow, with boutique fitness studios outperforming traditional gyms in member retention and revenue per square foot.
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Recurring Revenue Model: Monthly memberships, class packs, and personal training services create predictable cash flow.
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Strong Brand Positioning: Pulse Performance appeals to health-conscious professionals, athletes, and everyday consumers seeking structured, results-oriented training.
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Efficient Footprint: Studios are designed to operate in compact spaces, reducing real estate and overhead costs compared to large gyms.
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Scalable Growth: The franchise model supports single-unit and multi-unit ownership, making it attractive for both first-time and experienced franchise investors.
Background
Brand Name: Pulse Performance
Industry Category: Boutique Fitness / Functional Training / Health & Wellness
Established Year: 2021
Founders: Experienced fitness professionals and performance coaches
Brand Journey & Company History
Pulse Performance was created to bridge the gap between personal training and traditional group fitness. The founders identified a growing demand for coached, results-focused workouts that were more affordable than one-on-one training yet more effective than generic gym memberships. This vision led to the development of a structured training system that blends performance coaching with group energy.
As the brand matured, Pulse Performance refined its studio design, workout programming, and operational systems to ensure consistency across locations. With a proven concept and rising consumer demand, the company expanded through franchising to scale its presence across the United States.
Market Presence in the USA
Pulse Performance continues to expand in both metropolitan and suburban markets, targeting communities with strong demand for premium fitness experiences.
Franchise Active Units: 4
Support Training
Pulse Performance delivers comprehensive support to guide franchise partners from launch through long-term operations.
Pre-Launch Support
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Assistance with site selection and territory evaluation
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Studio layout planning and equipment recommendations
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Vendor coordination and pre-opening checklist support
Training Programs
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Initial Franchise Training: Operations, brand standards, sales systems, member experience, and financial management
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Staff & Coach Training: Hiring guidance, onboarding systems, workout delivery standards, and safety protocols
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Systems & Academic Training: Use of scheduling software, performance tracking tools, and reporting systems
Marketing & Ongoing Support
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Pre-opening marketing campaigns to build founding memberships
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Ongoing digital marketing guidance and local promotion strategies
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Continuous operational support, performance reviews, and brand updates
Ideal Candidate
The Pulse Performance franchise is ideal for entrepreneurs who want to build a people-focused, performance-driven business.
Ideal Candidates Include:
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Business owners or managers with leadership experience
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Fitness-minded entrepreneurs seeking a scalable opportunity
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Multi-unit investors looking to enter the wellness sector
Key Attributes:
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Passion for health, fitness, and community building
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Strong customer-service and team-management skills
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Financial capability to meet investment requirements
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Preference for high-visibility urban or suburban locations
Prior fitness ownership experience is not required, as the franchise provides full training and operational guidance.
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $180,000 – $350,000 |
| Minimum Investment Required | $75,000 – $120,000 |
| Franchise Fee | $35,000 – $50,000 |
| Infrastructure & Build-Out Cost | $70,000 – $150,000 |
| Equipment & Technology | $30,000 – $60,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital | $20,000 – $40,000 |
| Royalty Fee | 6% – 8% of Gross Revenue |
| Marketing Fund Contribution | ~2% of Gross Revenue |
| Expected ROI | 18 – 30 Months |
| Break-Even Timeline | 12 – 24 Months |
| Primary Revenue Streams | Memberships, Training, Retail |