Established
2001
Franchise Units
600
Minimum Investment
$100,000
Franchise Fee
$60,000
Total Investment Range
$485,295
Home Based
No
Description
Pure Barre is the largest barre fitness franchise in North America, offering a high-intensity, low-impact full-body workout. The brand has built a strong reputation for delivering effective, empowering fitness experiences centered around ballet-inspired movements. With a loyal client base and a scalable business model, Pure Barre is an ideal opportunity for entrepreneurs passionate about health, wellness, and community.
Background
Founded in 2001 and franchising since 2009, Pure Barre has grown to over 600 studios across the United States and Canada. It is part of the Xponential Fitness family—one of the largest boutique fitness franchisors globally. The company has capitalized on the increasing demand for boutique group fitness with its unique format, stylish studio environments, and strong brand recognition.
Support Training
Pure Barre offers comprehensive training and ongoing support to ensure franchisee success. Key areas include:
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Initial training at Xponential Fitness headquarters
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Studio opening support
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Sales and marketing tools
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Real estate and construction assistance
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Technology and software systems
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Ongoing coaching and business consulting
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Access to national advertising
Franchisees also benefit from a proven business model, proprietary training methods, and a passionate national community.
Ideal Candidate
Pure Barre seeks motivated individuals who are passionate about fitness and wellness. Ideal franchisees may have backgrounds in:
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Sales or business development
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Fitness or personal training
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Multi-unit franchise ownership
While a fitness background is a plus, it is not required. Pure Barre welcomes both owner-operators and semi-absentee investors with strong leadership skills and community-oriented mindsets.
Financial Detail
Franchise Fee: $60,000
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Initial Investment Range: $217,845 – $485,295
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Minimum Liquid Capital Required: $100,000
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Minimum Net Worth Required: $500,000
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Royalty Fee: 7% of gross sales
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Marketing Fund Contribution: 2% of gross sales
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Franchise Units (Approx.): 600+ in the USA
This investment includes real estate, equipment, training, pre-opening marketing, and other startup costs. Financing options may be available through third-party lenders.
