2001
600
$100,000
$60,000
$485,295
No
Pure Barre is the largest barre fitness franchise in North America, offering a high-intensity, low-impact full-body workout. The brand has built a strong reputation for delivering effective, empowering fitness experiences centered around ballet-inspired movements. With a loyal client base and a scalable business model, Pure Barre is an ideal opportunity for entrepreneurs passionate about health, wellness, and community.
Founded in 2001 and franchising since 2009, Pure Barre has grown to over 600 studios across the United States and Canada. It is part of the Xponential Fitness family—one of the largest boutique fitness franchisors globally. The company has capitalized on the increasing demand for boutique group fitness with its unique format, stylish studio environments, and strong brand recognition.
Pure Barre offers comprehensive training and ongoing support to ensure franchisee success. Key areas include:
Initial training at Xponential Fitness headquarters
Studio opening support
Sales and marketing tools
Real estate and construction assistance
Technology and software systems
Ongoing coaching and business consulting
Access to national advertising
Franchisees also benefit from a proven business model, proprietary training methods, and a passionate national community.
Pure Barre seeks motivated individuals who are passionate about fitness and wellness. Ideal franchisees may have backgrounds in:
Sales or business development
Fitness or personal training
Multi-unit franchise ownership
While a fitness background is a plus, it is not required. Pure Barre welcomes both owner-operators and semi-absentee investors with strong leadership skills and community-oriented mindsets.
Franchise Fee: $60,000
Initial Investment Range: $217,845 – $485,295
Minimum Liquid Capital Required: $100,000
Minimum Net Worth Required: $500,000
Royalty Fee: 7% of gross sales
Marketing Fund Contribution: 2% of gross sales
Franchise Units (Approx.): 600+ in the USA
This investment includes real estate, equipment, training, pre-opening marketing, and other startup costs. Financing options may be available through third-party lenders.
