Established
2001
Franchise Units
760
Minimum Investment
$265,330
Franchise Fee
$60,000
Total Investment Range
$418,980
Home Based
No
Description
Pure Barre is the largest barre fitness franchise in North America, offering a high-intensity, low-impact full-body workout. The brand has built a strong reputation for delivering effective, empowering fitness experiences centered around ballet-inspired movements. With a loyal client base and a scalable business model, Pure Barre is an ideal opportunity for entrepreneurs passionate about health, wellness, and community.
Background
- Established: 2001
- First Unit Franchised: 2007
- Franchised Locations: 760+
- Company-Owned Units: 0
- States Registered In: FDD Re-filed
- Canada Expansion: Currently Pending
- International Expansion: Not Accepting International Referrals at This Time
The Journey: What started in a small basement in Birmingham, Michigan, has blossomed into a fitness revolution. Carrie Dorr’s vision was to create a technique that transformed bodies without the "wear and tear" of traditional cardio. After beginning to franchise in 2009, the brand exploded in popularity. In 2018, it was acquired by Xponential Fitness, which provided the capital and corporate infrastructure to push the brand into global markets and integrate high-tech digital platforms for members.
Top Selling Points
- Sustainability: Barre fitness has been established for over a decade and continues to experience strong growth.
- Semi-Absentee Model: Operates as an executive-style model, allowing owners to hire a manager to run daily operations.
- Proven Business Model: Established in 2001 with over 520 operating locations; follows a model similar to Club Pilates.
- 100% E-commerce Integration: Clients complete payments online, streamlining operations.
- Premium Retail Locations: Positioned in high-quality retail spaces with a unique brand and minimal direct franchise competition.
- Fast Ramp-Up: Low overhead structure supports quicker path to profitability.
- Strong Market Demand: Driven by rising obesity rates, an aging population, and broad appeal across all age groups and genders.
Support Training
Site Selection Support
Ideal Candidate
Pure Barre seeks motivated individuals who are passionate about fitness and wellness. Ideal franchisees may have backgrounds in:
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Sales or business development
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Fitness or personal training
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Multi-unit franchise ownership
While a fitness background is a plus, it is not required. Pure Barre welcomes both owner-operators and semi-absentee investors with strong leadership skills and community-oriented mindsets.
Financial Detail
Total Investment: $265,330 – $418,980
Cash Investment Required: $100,000
Minimum Net Worth: $500,000
Franchise Fee: $60,000
Royalty Fee: 7%
Advertising Fee: —
Average Employees per Unit: 7–10
Item 19 (Financial Performance Representation): Yes
Visa Candidates Accepted: Yes
Ownership Model: Semi-Absentee (Manager-Run)
Franchisees are required to hire a General Manager to oversee daily operations. This is not a passive ownership model.
Home-Based: No
B2B Model: No
Master Franchise Opportunities: Not Available
Veteran Discount: Not Available