Established
2004
Franchise Units
4
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
The Pure Physique franchise represents a modern evolution of boutique fitness in the United States. Blending barre-inspired movements with strength training, flexibility, and low-impact conditioning, Pure Physique has positioned itself as a premium studio concept designed for long-term member retention rather than short-term fitness trends.
Unlike overcrowded gyms or intimidating high-intensity studios, Pure Physique focuses on community-driven workouts, inclusive programming, and results-oriented classes that appeal to a wide demographic—especially women seeking sustainable fitness solutions. Its clean studio design, structured class formats, and instructor-led experiences create a welcoming environment that encourages consistency, loyalty, and recurring membership revenue.
As boutique fitness continues to outperform traditional gym models in urban and suburban markets, Pure Physique stands out for its scalable studio footprint, strong branding, and emphasis on personalized fitness journeys. For entrepreneurs looking to enter the fast-growing wellness industry with a differentiated concept, the Pure Physique franchise offers a compelling opportunity in the U.S. market.
Why Invest in the Pure Physique Franchise?
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High-demand boutique fitness model with strong consumer appeal
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Recurring revenue through memberships, class packages, and retail sales
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Recognizable brand identity focused on confidence, results, and consistency
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Low-impact workouts with broad demographic appeal
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Efficient studio size that helps control overhead costs
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Community-focused experience that drives retention and referrals
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Scalable model suitable for multi-unit expansion
Background
Established Year: Early 2004
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Founders: Fitness professionals with backgrounds in barre training and group fitness operations
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Brand Journey: Started as a single boutique studio and refined into a franchise-ready concept with standardized class formats, instructor training, and studio systems
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Franchise Active Units: 4
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Ownership Model: Franchise-based boutique fitness system
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Market Presence in the USA: Strong presence in suburban and lifestyle-oriented metropolitan markets
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Industry Category: Boutique Fitness / Barre & Functional Training
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Brand Positioning: Premium yet approachable, focused on sustainable results and community engagement
Support Training
Pure Physique provides end-to-end franchise support to help owners launch and grow successfully.
Pre-Launch Support
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Territory analysis and site selection guidance
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Studio design standards and layout planning
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Equipment sourcing assistance
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Licensing, permits, and pre-opening checklists
Training & Academic Support
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Comprehensive initial franchise training
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Instructor certification and class programming education
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Sales, membership conversion, and retention strategies
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Studio leadership and management training
Operational Support
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Standard operating procedures for daily operations
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Staffing models and scheduling systems
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Performance tracking and optimization guidance
Marketing & Brand Support
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Pre-opening marketing campaigns
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Local marketing and community outreach strategies
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Social media and digital marketing frameworks
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Branded promotional materials and templates
Ongoing Support
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Continuous operational coaching
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Ongoing education and new program rollouts
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Network support and shared best practices
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Long-term marketing and growth guidance
Ideal Candidate
Pure Physique is ideal for individuals who are passionate about wellness and motivated to build a community-based business.
Best Suited For:
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Entrepreneurs entering the fitness or wellness industry
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Studio managers or fitness professionals seeking ownership
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Multi-unit franchise operators
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Hands-on owners who enjoy customer engagement
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Business professionals looking for a structured franchise system
Key Traits:
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Passion for health and lifestyle businesses
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Strong leadership and people-management skills
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Sales and marketing mindset
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Financial readiness to support start-up and early operations
Preferred Locations:
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Suburban neighborhoods
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Lifestyle retail centers
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High-income residential areas with strong demand for boutique fitness
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Investment Required | $180,000 |
| Franchise Fee | $30,000 – $45,000 |
| Studio Build-Out & Infrastructure | $70,000 – $150,000 |
| Equipment & Fixtures | $30,000 – $60,000 |
| Marketing & Grand Opening | $10,000 – $25,000 |
| Working Capital | $30,000 – $60,000 |
| Royalty Fees | 6% – 8% of gross revenue |
| Brand / Marketing Fund | 1% – 2% of gross revenue |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Medium to High (stabilized operations) |
| Primary Revenue Streams | Memberships, class packs, private sessions, retail merchandise |
