Established
2008
Franchise Units
8
Minimum Investment
$180,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
Pureflo Yoga is a modern yoga studio franchise built around the growing demand for mindful movement, holistic wellness, and community-driven fitness. Designed for today’s health-conscious consumers, the brand blends traditional yoga principles with contemporary studio design, structured class programming, and a welcoming atmosphere that appeals to both beginners and experienced practitioners.
Pureflo Yoga positions itself at the intersection of boutique fitness and lifestyle wellness. Its studios are intentionally designed to feel calm, premium, and inclusive—creating an experience that goes beyond a workout. From vinyasa and power yoga to restorative flows and guided breathwork, the brand delivers a balanced menu that attracts a broad demographic, including professionals, families, and wellness-focused individuals.
With wellness spending continuing to rise across the United States, Pureflo Yoga offers franchise partners the opportunity to enter a resilient, purpose-driven industry backed by a recognizable brand system, operational support, and a scalable studio model. The franchise is ideal for investors seeking a community-centric business with recurring revenue and long-term brand value.
Why Invest in This Franchise?
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High-Growth Wellness Industry: Yoga and boutique fitness continue to expand as consumers prioritize mental and physical well-being.
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Strong Community Retention: Membership-based model encourages repeat visits and predictable monthly revenue.
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Scalable Studio Concept: Efficient layouts and standardized class structures support single and multi-unit growth.
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Lifestyle-Oriented Business: Combines profitability with wellness, purpose, and community impact.
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Brand Differentiation: Focus on clean aesthetics, curated instructors, and consistent class quality.
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Multiple Revenue Streams: Memberships, class packages, workshops, retail, and private sessions.
Background
Established Year: 2008
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Founders: Wellness entrepreneurs and certified yoga instructors with experience in studio operations and brand development
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Industry Category: Health & Wellness / Yoga & Boutique Fitness
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Franchise Active Units: 8+ studios across the United States
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Brand Journey & Company History:
Pureflo Yoga began as a single flagship studio focused on accessibility, consistency, and elevated wellness experiences. Its strong community engagement and structured teaching approach quickly gained traction, leading to expansion through franchising. The brand has grown steadily while maintaining quality control and standardized systems. -
Ownership & Market Presence:
Operates as a franchise-led brand with a growing footprint in urban and suburban U.S. markets known for strong wellness adoption.
Support Training
Pureflo Yoga provides end-to-end franchise support to ensure a smooth launch and sustainable long-term operations.
Pre-Launch Support
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Site selection and market analysis assistance
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Studio design standards and layout planning
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Vendor and equipment guidance
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Pre-opening marketing strategy and launch support
Training & Education
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Comprehensive initial franchisee training
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Studio operations, sales systems, and member experience training
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Instructor onboarding and teaching standards
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Studio manager and staff training programs
Operational & Ongoing Support
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Detailed operating manuals and SOPs
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Scheduling, pricing, and membership management systems
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Ongoing performance reviews and business coaching
Marketing Support
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National brand marketing initiatives
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Local marketing playbooks and campaign templates
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Social media and content strategy guidance
Ideal Candidate
Pureflo Yoga is well-suited for individuals who value wellness, leadership, and community building.
Best-Fit Candidates
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Entrepreneurs passionate about health and wellness
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Yoga practitioners or fitness professionals seeking ownership
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Investors with hospitality, fitness, or service-industry experience
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Multi-unit operators exploring boutique fitness opportunities
Key Attributes
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Strong people-management and leadership skills
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Commitment to brand standards and culture
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Financial capability to invest and scale
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Hands-on or semi-absentee ownership mindset
Preferred Locations
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Urban centers and affluent suburban markets
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Areas with established fitness and wellness communities
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Lifestyle centers, mixed-use developments, or high-visibility retail zones
Financial Detail
Estimated figures for the U.S. market.
| Investment Category | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $35,000 – $45,000 |
| Total Investment Required | $180,000 – $350,000 |
| Minimum Investment | ~$180,000 |
| Studio Build-Out & Infrastructure | $90,000 – $160,000 |
| Equipment & Fixtures | $25,000 – $45,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | 6% of gross revenue |
| Marketing Fund Contribution | 2% of gross revenue |