Established
1995
Franchise Units
700
Minimum Investment
$1,000,000
Franchise Fee
$45,000
Total Investment Range
$2,000,000
Home Based
No
Description
Qdoba Mexican Eats stands out as one of the most recognizable and respected brands in the fast-casual Mexican dining segment in the United States. Known for its bold flavors, customizable menu, and chef-inspired recipes, Qdoba has successfully positioned itself between quick-service convenience and premium dining quality. The brand appeals to a broad demographic—from busy professionals and families to students and health-conscious consumers—making it a versatile and resilient franchise concept.
What sets Qdoba apart is its commitment to flavor without compromise. Guests enjoy freshly prepared ingredients, signature proteins, house-made salsas, and the freedom to customize meals without additional charges for popular add-ons. This guest-first philosophy has helped Qdoba build strong brand loyalty and repeat business across diverse markets.
For franchise investors, Qdoba represents a scalable, proven, and well-supported business model. With decades of operational experience, a strong national footprint, and continued menu innovation, Qdoba offers entrepreneurs an opportunity to enter the competitive fast-casual space with a brand that already commands trust and recognition nationwide.
Why Invest in This Franchise?
Investing in the Qdoba Mexican Eats franchise offers several compelling advantages:
-
Established Brand Recognition: Qdoba is a nationally recognized name with decades of consumer trust.
-
Strong Fast-Casual Demand: Mexican fast-casual dining continues to grow due to convenience, customization, and broad appeal.
-
Flexible Restaurant Formats: Suitable for urban, suburban, college-area, and non-traditional locations.
-
Simplified Operations: Streamlined menu and efficient kitchen design help control labor and food costs.
-
Ongoing Innovation: Regular menu updates and limited-time offerings keep the brand relevant and competitive.
-
Comprehensive Franchise Support: Franchisees benefit from structured training, marketing systems, and operational guidance.
Background
Established Year: 1995
-
Founders: Anthony Miller and Robert Hauser
-
Industry Category: Fast-Casual Mexican Restaurant
Qdoba Mexican Eats began its journey in Denver, Colorado, with a mission to deliver high-quality Mexican-inspired cuisine in a fast-casual format. Over the years, the brand evolved from a regional concept into a nationwide franchise with hundreds of locations across the United States.
Today, Qdoba operates approximately 700+ active franchise and company-owned units across the USA, with a strong presence in metropolitan areas, suburban markets, and college towns. The brand is currently owned by a private investment group focused on long-term growth, unit economics, and franchisee success.
Support Training
Qdoba offers a structured and hands-on franchise support system designed to guide owners from site selection through long-term operations:
Pre-Launch Support
-
Site selection assistance and market analysis
-
Restaurant layout, design, and build-out guidance
-
Vendor sourcing and supply chain setup
-
Pre-opening marketing and launch planning
Training Programs
-
Comprehensive initial training covering operations, food safety, and brand standards
-
Management and crew training programs
-
Classroom instruction combined with in-store practical experience
Operational Support
-
Standardized operating procedures and systems
-
Ongoing field support and performance reviews
-
Technology support for POS, digital ordering, and delivery integrations
Marketing & Brand Support
-
National and regional marketing campaigns
-
Digital marketing tools and social media strategies
-
Local store marketing guidance to drive community engagement
Ongoing Support
-
Continuous menu development and innovation
-
Refresher training and leadership development
-
Access to franchisee networks and best-practice sharing
Ideal Candidate
Qdoba seeks motivated franchise partners who are passionate about hospitality and brand execution. The ideal franchisee typically demonstrates:
-
Business Background: Experience in restaurant operations, retail, or multi-unit management is preferred but not mandatory.
-
Leadership Skills: Ability to recruit, train, and manage teams effectively.
-
Customer-Focused Mindset: Commitment to delivering consistent guest experiences.
-
Financial Capability: Adequate liquidity and net worth to support development and growth.
-
Growth Orientation: Interest in developing multiple units over time.
-
Location Preference: Strong understanding of local markets, demographics, and real estate opportunities.
Owner-operators and semi-absentee investors with strong management teams are both well-suited for this franchise model.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $1,000,000 – $2,000,000 |
| Minimum Liquid Capital Required | $500,000+ |
| Net Worth Requirement | $1,000,000+ (recommended) |
| Initial Franchise Fee | ~$45,000 |
| Restaurant Build-Out & Infrastructure | $700,000 – $1,300,000 |
| Equipment, Furniture & Fixtures | Included in build-out estimate |
| Technology & POS Systems | $20,000 – $40,000 |
| Initial Inventory & Supplies | $15,000 – $25,000 |
| Grand Opening & Local Marketing | $20,000 – $40,000 |
| Training & Travel Expenses | $10,000 – $20,000 |
| Working Capital (3–6 months) | $75,000 – $150,000 |
| Royalty Fee | ~5% of Gross Sales |
| National Brand Marketing Fee | ~2%–3% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 Months |
| Typical ROI Potential | Competitive for fast-casual segment |
| Franchise Term | 10 Years (renewable) |
| Multi-Unit Development Option | Available |