Established
2010
Franchise Units
25
Minimum Investment
$350,000
Franchise Fee
$40,000
Total Investment Range
$750,000
Home Based
No
Description
The Raw Fitness franchise represents a modern, results-driven fitness concept designed for today’s health-conscious and time-pressed consumers. Built around a 24/7 access model, Raw Fitness combines premium strength equipment, functional training zones, and a community-focused atmosphere that appeals to beginners, serious lifters, and lifestyle members alike.
Unlike traditional big-box gyms that rely on overcrowded spaces and impersonal service, Raw Fitness positions itself as a high-value, high-engagement brand. Members are drawn to its clean design, efficient layouts, and training-forward culture that encourages consistency, accountability, and long-term retention. For investors, this creates a scalable business with recurring monthly revenue, predictable operating costs, and strong brand differentiation in a highly competitive fitness market.
As boutique fitness, personal training, and 24-hour gyms continue to grow across the United States, Raw Fitness sits at the intersection of affordability, accessibility, and performance. The franchise model is structured to help owners launch efficiently, operate smoothly, and build a loyal local membership base while leveraging national brand standards and systems.
Why Invest in This Franchise?
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Proven 24/7 gym model with strong consumer demand
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Recurring monthly membership revenue
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Multiple income streams beyond memberships
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Lower staffing requirements compared to traditional gyms
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Scalable model suitable for multi-unit ownership
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Growing awareness around health, wellness, and strength training
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Strong member retention driven by community and results
Background
Established Year: 2010
Industry Category: Health & Fitness / 24-Hour Gym Franchise
Founders: Founded by fitness industry professionals
Brand Journey & Company History:
Raw Fitness was created to deliver a more authentic and performance-driven gym experience. The brand focused on eliminating unnecessary complexity and building gyms that emphasize real training, high-quality equipment, and a motivating environment. Over time, Raw Fitness refined its operational systems, gym layouts, and membership structure to support both franchise owners and members.
Ownership & Franchise Structure:
Operates under a structured franchise model with defined territories, standardized build-outs, and centralized brand systems.
Market Presence in the USA:
Expanding across multiple U.S. states with a focus on suburban and urban markets that show strong demand for 24-hour fitness access.
Franchise Active Units: Raw Fitness currently operates approximately 25+ active franchise units across the United States, with additional locations in development as part of its ongoing expansion strategy.
Support Training
Pre-Launch Support
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Site selection assistance and demographic analysis
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Lease evaluation and gym layout planning
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Equipment sourcing guidance and vendor coordination
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Pre-opening marketing strategy and membership presales planning
Initial Training
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Comprehensive onboarding for franchise owners
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Operations, sales, staffing, and financial management training
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Gym management software and access control systems
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Health, safety, and compliance education
Operational Support
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Detailed standard operating procedures
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Staff hiring and onboarding systems
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Member retention and engagement strategies
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Performance tracking and operational benchmarks
Marketing & Ongoing Support
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Brand-approved marketing assets and templates
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Digital advertising and local marketing guidance
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Grand opening and promotional campaigns
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Ongoing franchisee support and education
Ideal Candidate
Raw Fitness is ideal for:
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Entrepreneurs seeking a recurring-revenue business
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Investors interested in the fitness and wellness sector
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Multi-unit operators looking for scalable growth
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Owner-operators or semi-absentee owners
Preferred Background
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Business management or ownership experience
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Sales, customer service, or fitness exposure is beneficial
Investment Capability
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Sufficient liquidity to fund startup and early operations
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Commitment to brand standards and operational systems
Location Preference
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High-visibility suburban or urban locations
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Strong population density and income demographics
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Markets with demand for convenient 24/7 fitness access
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $40,000 |
| Total Initial Investment | $350,000 – $750,000 |
| Minimum Liquid Capital Required | $150,000+ |
| Leasehold Improvements & Build-Out | $200,000 – $450,000 |
| Fitness Equipment & Installations | $100,000 – $250,000 |
| Technology & Access Control Systems | $10,000 – $25,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| Training & Pre-Opening Expenses | $5,000 – $15,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Ongoing Royalty Fee | 5% – 7% of gross revenue |
| National / Brand Marketing Fee | 1% – 2% (if applicable) |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI Timeline | 2 – 4 years |