Established
1984
Franchise Units
80
Minimum Investment
$200,000
Franchise Fee
$40,000
Total Investment Range
$500,000
Home Based
No
Description
Relax The Back is a category-defining wellness retail franchise that has reshaped how Americans approach comfort, posture, and long-term spinal health. Positioned at the intersection of health, retail, and lifestyle, the brand specializes in premium ergonomic solutions—ranging from advanced massage chairs and zero-gravity recliners to ergonomic office seating, sleep systems, and recovery accessories.
With chronic back pain, work-from-home fatigue, and posture-related health issues on the rise across the United States, Relax The Back has built a trusted reputation as a solution-oriented retailer rather than a traditional furniture store. Customers don’t just shop—they receive personalized comfort consultations, product education, and long-term wellness guidance tailored to their lifestyle and health needs.
For entrepreneurs, the Relax The Back franchise offers a proven retail concept supported by decades of brand equity, established supplier relationships, and a strong base of repeat customers. The business model blends premium product margins with experiential retail, making it highly relevant in today’s health-conscious, aging, and hybrid-work economy.
Why Invest in This Franchise?
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Well-established wellness brand with decades of market presence
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Recession-resilient category driven by ongoing health and comfort needs
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Premium product portfolio with strong average transaction values
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Rising demand fueled by remote work, aging populations, and wellness awareness
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Consultative sales approach that builds trust, loyalty, and referrals
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Multiple revenue channels including retail, corporate, and commercial clients
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Scalable retail model suitable for metro and high-income suburban markets
Background
Established Year: 1984
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Founders: Founded by health-focused entrepreneurs with a mission to improve spinal wellness
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Industry Category: Health & Wellness / Specialty Retail / Ergonomic Solutions
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Franchise Active Units: 80+ locations across the United States
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Ownership Model: Franchise and corporate-supported retail system
Brand Journey & Company History
Relax The Back was created to address a growing gap in the market for scientifically backed ergonomic solutions. What began as a niche concept evolved into a nationally recognized brand by introducing innovative products such as zero-gravity seating, therapeutic massage chairs, and posture-corrective furniture to U.S. consumers.
Over time, the brand expanded its product mix, strengthened vendor partnerships, and refined a consultative selling process that emphasizes education over transactions. Today, Relax The Back is widely recognized for helping customers improve comfort, productivity, and quality of life.
Market Presence in the USA
The brand operates in major metropolitan areas and affluent suburban regions, serving professionals, seniors, remote workers, and health-conscious consumers seeking long-term ergonomic and wellness solutions.
Support Training
Relax The Back offers a comprehensive support system designed to help franchisees launch smoothly and operate with confidence.
Pre-Launch Support
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Territory evaluation and site selection guidance
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Assistance with lease negotiation and store planning
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Store design standards and layout recommendations
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Initial inventory planning and vendor coordination
Training & Onboarding
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Detailed product and ergonomic education
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Consultative sales and customer assessment training
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POS systems, inventory controls, and daily operations training
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Hiring and staff onboarding support
Ongoing Operational Support
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Dedicated franchise business consultants
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Performance reviews and KPI tracking
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Access to exclusive products and preferred supplier pricing
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Continuous operational best-practice updates
Marketing & Growth Support
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National and regional marketing initiatives
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Digital marketing tools and promotional campaigns
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Local store marketing playbooks
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Support for corporate wellness and B2B sales opportunities
Ideal Candidate
The ideal Relax The Back franchisee is a motivated entrepreneur who values wellness, customer experience, and premium retail execution.
Best-Fit Candidates
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Retail or multi-unit business owners
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Corporate professionals transitioning into business ownership
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Health- or wellness-oriented entrepreneurs
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Investors seeking owner-operator or semi-absentee involvement
Key Qualities
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Strong leadership and people-management skills
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Customer-focused mindset with consultative selling ability
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Financial capability to support startup and early growth
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Passion for improving comfort, mobility, and quality of life
Preferred Locations
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High-visibility retail centers
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Affluent suburban or metropolitan areas
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Markets with strong professional, senior, and remote-work demographics
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $200,000 – $500,000 |
| Minimum Investment Required | ~$200,000 |
| Franchise Fee | ~$40,000 |
| Store Build-Out & Fixtures | $70,000 – $150,000 |
| Initial Inventory | $60,000 – $120,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Marketing & Grand Opening Budget | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $20,000 – $40,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund Contribution | ~2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI | Moderate to High (Long-Term) |
| Primary Revenue Streams | Massage Chairs, Ergonomic Furniture, Sleep Systems, Corporate & B2B Sales |