Established
1987
Franchise Units
30
Minimum Investment
$150,000
Franchise Fee
$25,000
Total Investment Range
$350,000
Home Based
No
Description
Rexius Nutrition is a well-established sports nutrition and supplement retail franchise with a strong footprint across the United States. Known for its science-backed products, personalized supplement guidance, and community-focused retail model, the brand has positioned itself as a trusted name in the fast-growing health and wellness industry.
The concept centers on helping customers achieve real health and performance goals through premium supplements, vitamins, functional foods, and expert guidance. Unlike generic supplement stores, Rexius Nutrition prioritizes education and one-on-one consultations, creating long-term customer relationships and consistent repeat business. This consultative approach drives higher average transactions and strong brand loyalty.
As demand for fitness, preventive healthcare, and nutrition continues to accelerate in the U.S., Rexius Nutrition benefits from powerful industry tailwinds including gym culture expansion, sports participation, aging population wellness needs, and increased consumer spending on supplements. For franchise investors, this brand represents a scalable, retail-based business with diversified revenue streams and attractive margins.
Why Invest in This Franchise?
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Operates in the high-growth U.S. health, fitness, and nutrition sector
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Established brand with decades of operational experience
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Proven retail model driven by repeat customers and memberships
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Strong product margins compared to food-based franchises
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Broad customer base including athletes, professionals, seniors, and lifestyle consumers
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Multiple revenue channels beyond walk-in retail sales
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Comprehensive training and ongoing franchisor support
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Lower operational complexity than restaurant franchises
Background
Established Year: 1987
Founders: Scott Rexius and Angie Rexius
Rexius Nutrition was founded with a mission to provide high-quality nutritional products supported by education, integrity, and results. What began as a single specialty nutrition store evolved into a recognized brand with a growing franchise presence throughout the United States.
Over the years, the company refined its retail systems, supplier partnerships, and customer engagement strategies, enabling it to scale successfully as a franchise. The brand remains privately owned and continues to operate with a strong focus on product quality, customer education, and community involvement.
Franchise Active Units: Approximately 30+ locations across multiple U.S. states
Industry Category: Health & Wellness Franchise | Nutrition & Supplements
Rexius Nutrition stores are typically located in high-traffic retail centers and fitness-oriented communities, providing franchisees with strong visibility and consistent foot traffic.
Support Training
Rexius Nutrition offers end-to-end support to ensure franchisees are fully prepared before launch and supported throughout operations.
Pre-Launch Support
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Site selection and territory analysis
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Store design, layout standards, and build-out guidance
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Vendor sourcing and inventory planning
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Licensing and operational readiness support
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Pre-opening marketing and launch coordination
Training Programs
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Comprehensive initial training program
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Product knowledge and supplement education
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Sales techniques and customer consultation training
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POS systems and inventory management
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Staff hiring, onboarding, and management best practices
Marketing & Branding Support
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National and regional marketing initiatives
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Local marketing frameworks and advertising guidance
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Social media strategies and promotional calendars
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Seasonal promotions and new product rollouts
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Professionally designed marketing materials
Ongoing Support
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Dedicated franchise support team
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Continuous product education updates
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Performance tracking and benchmarking
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Operational reviews and optimization guidance
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Ongoing training and best-practice sharing
This structured support system enables franchise owners to focus on growth, customer experience, and team leadership.
Ideal Candidate
Rexius Nutrition is ideal for entrepreneurs who are passionate about health, fitness, and helping others improve their well-being.
Well-suited candidates include:
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Owner-operators seeking a retail wellness business
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Individuals with sales, retail, or management experience
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Fitness professionals or wellness advocates
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Multi-unit operators expanding into health-focused retail
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Investors comfortable managing staff and daily operations
Key qualities sought:
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Strong communication and interpersonal skills
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Genuine interest in nutrition and healthy lifestyles
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Ability to follow proven systems and brand standards
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Financial capability to support startup and working capital needs
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Commitment to local marketing and community engagement
Both single-unit and multi-unit franchise opportunities are available in qualified markets.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $25,000 – $40,000 |
| Total Initial Investment | $150,000 – $350,000 |
| Build-Out & Infrastructure | $70,000 – $150,000 |
| Equipment & Fixtures | $20,000 – $40,000 |
| Initial Inventory | $30,000 – $60,000 |
| Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital | $20,000 – $40,000 |
