Established
2018
Franchise Units
1
Minimum Investment
$120,000
Franchise Fee
$30,000
Total Investment Range
$250,000
Home Based
No
Description
Salty Dogs DIY Dog Wash is a modern, community-focused pet services franchise built around a simple but highly effective idea: providing dog owners with a clean, convenient, and stress-free way to wash their pets without the mess, time, or hassle of doing it at home. As pet ownership continues to rise across the United States, so does demand for accessible, wellness-driven services that fit busy lifestyles. Salty Dogs DIY Dog Wash meets this demand with a proven, repeat-visit business model designed for scalability and strong local engagement.
The concept centers on professional-grade, self-service dog wash stations in a welcoming retail environment. Customers enjoy raised tubs, warm water, premium shampoos, dryers, towels, and full cleanup handled by staff. Many locations also offer value-added services such as nail trims, light grooming assistance, pet retail products, and membership-based wash plans that drive predictable recurring revenue.
Why Invest in This Franchise?
Salty Dogs DIY Dog Wash offers investors access to one of the most resilient and rapidly expanding industries in the United States: pet care. Pet spending continues to grow year after year, even during economic slowdowns, making this franchise a compelling option for risk-conscious entrepreneurs.
Key investment highlights include:
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Participation in the growing pet wellness and convenience services market
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High repeat-customer potential supported by memberships and loyalty programs
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Simple operational model compared to full-service grooming salons
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Lower staffing complexity and manageable day-to-day operations
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Community-based business with strong local brand connection
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Multiple revenue streams beyond single-transaction services
Background
Established Year: 2018
Salty Dogs DIY Dog Wash was founded to solve a common pain point for dog owners: the difficulty and mess of bathing dogs at home. The founders identified an underserved niche in the pet services market and created a professional, self-service solution that quickly gained popularity.
Founders and Brand Journey:
The brand was launched by entrepreneurs with experience in retail and service-based businesses. Starting as a single location, Salty Dogs DIY Dog Wash built a loyal customer base through consistency, cleanliness, and a friendly in-store experience. As demand grew, the company expanded through franchising to bring the concept to more pet-loving communities across the country.
Franchise Active Units: 1
Ownership and Industry Category:
Salty Dogs DIY Dog Wash operates within the pet services industry, specifically the self-service grooming and pet wellness segment. The franchise model is designed to be accessible for owner-operators while also supporting multi-unit growth.
Market Presence in the USA:
With increasing urbanization, smaller living spaces, and rising pet adoption rates, the need for convenient dog care solutions continues to grow nationwide, supporting long-term brand expansion.
Support Training
Salty Dogs DIY Dog Wash provides structured, end-to-end support to help franchisees launch smoothly and operate efficiently.
Pre-Launch Support:
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Site selection guidance and demographic analysis
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Store layout planning and equipment recommendations
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Build-out guidance and vendor coordination
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Assistance with opening timelines and readiness planning
Training Program:
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Initial training covering operations, safety standards, and customer service
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Systems training for POS, memberships, and inventory management
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Guidance on upselling services and retail products
Operational and Ongoing Support:
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Comprehensive operations manuals and standard procedures
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Ongoing coaching and performance guidance
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Continuous system updates and best-practice sharing
Marketing Support:
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Grand opening marketing strategies
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Local and regional marketing guidance
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Brand-approved creative assets and promotional templates
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Support for community partnerships and local outreach
This support structure allows franchisees to focus on execution, customer satisfaction, and local growth rather than trial-and-error operations.
Ideal Candidate
Salty Dogs DIY Dog Wash is well-suited for entrepreneurs who enjoy working with people, value customer experience, and have a genuine appreciation for pets.
The ideal franchisee:
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Is passionate about dogs and pet wellness
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Has strong customer service and people-management skills
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May have prior retail or service business experience
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Is comfortable following proven systems and brand standards
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Has the financial capacity to invest and sustain early operations
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Is interested in operating a neighborhood-based business
No prior pet industry experience is required, as the franchise provides full training and operational support.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $30,000 |
| Total Initial Investment | $120,000 – $250,000 |
| Minimum Investment Required | $120,000 |
| Leasehold Improvements & Build-Out | $40,000 – $90,000 |
| Dog Wash Equipment & Fixtures | $25,000 – $45,000 |
| Initial Inventory & Supplies | $5,000 – $10,000 |
| POS System & Technology | $3,000 – $7,000 |
| Initial Marketing & Grand Opening | $5,000 – $10,000 |
| Working Capital (3–6 months) | $15,000 – $35,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund Contribution | Ongoing (percentage-based) |
| Estimated Break-Even Period | 12 – 24 Months |
| Expected ROI Timeline | 2 – 4 Years (location dependent) |
| Primary Revenue Streams | Self-wash services, memberships, nail trims, retail products |
