Established
2019
Franchise Units
10
Minimum Investment
$750,000
Franchise Fee
$45,000
Total Investment Range
$1,500,000
Home Based
No
Description
The Sauna House franchise represents a modern evolution of the wellness industry, blending ancient heat therapy traditions with contemporary recovery science and premium hospitality. Built around contrast therapy—alternating hot saunas and cold plunges—Sauna House delivers a highly immersive, restorative experience that appeals to today’s health-conscious consumers seeking physical recovery, mental clarity, and lifestyle balance.
Positioned at the intersection of luxury wellness, biohacking, and preventive health, Sauna House has carved out a distinctive niche in the rapidly expanding recovery and self-care market. Unlike traditional spas or gyms, the concept focuses on curated, ritual-based experiences in architecturally striking environments designed for both performance-driven users and lifestyle wellness enthusiasts. The result is a premium, repeat-visit business model with strong membership appeal and multiple revenue streams.
For entrepreneurs looking to enter the booming wellness sector with a brand that emphasizes experience, community, and long-term customer engagement, Sauna House offers a compelling franchise opportunity in the United States.
Why Invest in This Franchise?
Sauna House stands out as a future-focused wellness franchise with strong consumer demand drivers and scalable unit economics.
Key reasons investors are drawn to Sauna House include:
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Exploding wellness market driven by recovery, longevity, and preventive health trends
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High-margin, recurring membership model with predictable cash flow
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Differentiated contrast-therapy concept rather than traditional spa services
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Premium brand positioning that supports strong pricing power
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Broad demographic appeal including athletes, professionals, and wellness-focused consumers
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High repeat usage and strong customer lifetime value
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Scalable footprint suitable for urban and affluent suburban markets
Background
Established Year: 2019
Franchise Active Units (USA): Sauna House currently operates 10+ active locations across the United States, with additional units in various stages of development.
Brand Journey & Company History:
Sauna House began as a flagship concept centered on authentic hot-cold therapy experiences in a refined, community-oriented environment. Drawing inspiration from Nordic sauna traditions and modern recovery science, the brand quickly resonated with fitness communities and wellness-driven consumers. Its emphasis on ritual, consistency, and design transformed sauna use from an occasional indulgence into a habitual wellness practice.
Ownership & Market Presence:
The company operates using a franchise growth model, allowing qualified partners to expand the brand across key U.S. metropolitan markets while maintaining strict brand and operational standards.
Industry Category:
Wellness & Recovery, Experiential Health, Lifestyle Services
Support Training
Sauna House delivers a comprehensive support framework designed to guide franchisees from site selection through long-term operations.
Pre-Launch Support
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Market analysis and site selection guidance
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Design standards and architectural layout assistance
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Sauna and cold plunge equipment specifications
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Build-out coordination and vendor sourcing support
Training & Onboarding
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Initial franchise training covering brand standards and wellness protocols
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Operational systems training including memberships and scheduling
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Hiring guidance and staff education programs
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Safety, hygiene, and therapy protocol training
Operational & Marketing Support
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Detailed SOPs for daily operations
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Ongoing performance coaching and KPI tracking
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Local launch marketing playbooks
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Membership acquisition and retention strategies
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Social media and community partnership guidance
Ongoing Support
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Continuous education on wellness trends and innovations
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Technology and system updates
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Franchise network collaboration and best-practice sharing
Ideal Candidate
The Sauna House franchise is ideal for operators who value premium experiences and long-term brand equity.
Ideal Candidates
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Multi-unit franchise operators seeking entry into wellness
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Hospitality, fitness, or service-industry entrepreneurs
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Lifestyle investors passionate about health and recovery
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Owner-operators or semi-absentee investors with strong local market insight
Key Characteristics
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Commitment to elevated customer experience
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Strong team leadership and operational discipline
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Financial capacity to support premium build-outs
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Community-driven, brand-first mindset
Preferred Locations
Urban cores, affluent suburbs, wellness-focused trade areas, and lifestyle destinations.
Financial Detail
All figures are estimates and may vary by market and unit size.
| Financial Component | Estimated Range (USD) |
|---|---|
| Total Investment Required | $750,000 – $1,500,000 |
| Minimum Investment | $750,000 |
| Franchise Fee | $45,000 – $60,000 |
| Build-Out & Infrastructure | $400,000 – $900,000 |
| Sauna & Plunge Equipment | $150,000 – $300,000 |
| Initial Marketing Budget | $25,000 – $50,000 |
| Working Capital | $75,000 – $150,000 |
| Royalty Fees | 6% of gross revenue |
| Brand Marketing Fund | 2% of gross revenue |
