Established
2017
Franchise Units
25
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
The Scoopy Poopy Poop Franchise is one of the most unconventional and conversation-starting dessert concepts in the U.S. market today. Built around humor, shock value, and high-quality frozen desserts, Scoopy Poopy Poop has transformed a playful idea into a profitable retail experience that attracts families, tourists, and social-media-driven consumers.
At its core, Scoopy Poopy Poop combines premium ice cream and novelty desserts with bold branding that people remember instantly. The stores are designed to be fun, colorful, and highly Instagrammable, making every visit an experience rather than just a transaction. This strong experiential element has helped the brand generate organic foot traffic, repeat customers, and free word-of-mouth marketing.
Positioned within the fast-growing dessert and indulgence segment, Scoopy Poopy Poop appeals to a wide demographic—children, young adults, families, and tourists—while maintaining a simple, scalable business model. For entrepreneurs looking to enter the food franchise space with a unique edge, Scoopy Poopy Poop offers a rare blend of entertainment, simplicity, and strong unit-level economics.
Why Invest in This Franchise?
Scoopy Poopy Poop stands out in a crowded dessert market by offering something most competitors don’t: memorability. Customers don’t just buy ice cream—they talk about it, post about it, and bring friends back.
Key reasons investors are drawn to this franchise include:
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Unique and humorous branding that instantly differentiates the business
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High impulse-purchase appeal with strong repeat visitation
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Social-media-friendly concept that drives organic marketing
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Simple menu and streamlined operations
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Flexible footprint suitable for malls, tourist areas, and high-traffic streets
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Strong appeal for families and younger demographics
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Scalable model with single-unit and multi-unit potential
Background
Established Year: 2017
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Industry Category: Dessert & Ice Cream Franchise
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Founders: Founded by a group of creative entrepreneurs with backgrounds in food service and experiential retail
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Ownership: Privately held
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Franchise Active Units: 25+ locations
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Market Presence: United States
Scoopy Poopy Poop began as a single experimental location designed to test whether humor-driven branding could succeed in a traditional dessert format. The overwhelming response validated the concept, leading to rapid expansion through franchising.
Support Training
Scoopy Poopy Poop offers a comprehensive franchise support system designed to guide franchisees from site selection through long-term operations.
Pre-Launch Support:
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Site selection guidance and demographic analysis
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Store layout, branding, and design specifications
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Equipment sourcing and supplier relationships
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Assistance with permits and local compliance
Training Program:
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Initial hands-on training covering operations, food preparation, and customer experience
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POS system and inventory management training
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Staff hiring, onboarding, and scheduling guidance
Operational Support:
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Standard operating procedures and recipe manuals
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Quality control systems
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Ongoing operational coaching and performance reviews
Marketing & Branding Support:
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Grand opening marketing strategy
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Social media templates and content ideas
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Seasonal promotions and limited-time offerings
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Ongoing brand-level marketing initiatives
Ongoing Support:
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Dedicated franchise support team
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Regular updates on new products and promotions
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Ongoing training refreshers and best-practice sharing
Ideal Candidate
Scoopy Poopy Poop is best suited for entrepreneurs who enjoy customer interaction and are comfortable operating a bold, high-energy retail concept.
Ideal candidates typically include:
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First-time franchise owners seeking a fun, manageable food concept
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Multi-unit operators expanding into dessert or impulse-purchase categories
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Investors with a passion for branding, hospitality, and customer experience
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Owner-operators or semi-absentee owners with strong local market knowledge
Preferred qualities:
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Strong people-management skills
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Comfort with social media and local marketing
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Willingness to follow brand standards
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Adequate financial capability to support startup and early operations
Location preferences include shopping malls, lifestyle centers, tourist districts, high-foot-traffic urban areas, and family-oriented neighborhoods.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $30,000 |
| Total Initial Investment | $180,000 – $350,000 |
| Minimum Investment Required | $180,000 |
| Leasehold Improvements | $80,000 – $150,000 |
| Equipment & Fixtures | $40,000 – $70,000 |
| Initial Inventory & Supplies | $10,000 – $15,000 |
| Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $20,000 – $40,000 |
| Royalty Fee | 6% of Gross Sales |
| Brand Marketing Fee | 2% of Gross Sales |
| Estimated Annual Revenue (Per Unit) | $300,000 – $600,000+ |
| Expected Break-Even Period | 12 – 24 Months |
| Franchise Term | 10 Years |
| Renewal Option | Available |
