Established
1989
Franchise Units
26
Minimum Investment
$500,000
Franchise Fee
$40,000
Total Investment Range
$1,000,000
Home Based
No
Description
The Scramblers franchise represents a compelling opportunity in the fast-growing breakfast and brunch restaurant segment in the United States. Known for its welcoming atmosphere, generous portions, and made-to-order breakfast classics, Scramblers has built a loyal customer base by delivering comfort food with consistent quality and friendly service. The brand focuses on serving fresh eggs, pancakes, waffles, omelets, skillets, and hearty brunch favorites that appeal to families, professionals, seniors, and weekend diners alike.
Scramblers is positioned as a neighborhood breakfast destination rather than a generic quick-service chain. Its casual dine-in model, approachable menu pricing, and community-oriented feel allow franchise owners to establish strong local relationships while benefiting from a recognizable brand. With breakfast and brunch continuing to outperform many other restaurant dayparts, Scramblers offers franchisees a focused concept that captures high-margin morning traffic and repeat visits.
Why Invest in This Franchise?
Investing in a Scramblers franchise provides multiple strategic advantages for restaurant operators and multi-unit investors alike.
• Strong demand for breakfast and brunch dining across the United States
• Simple, focused menu built around high-turnover breakfast items
• Daytime operating hours that reduce staffing and operational strain
• Family-friendly concept with broad demographic appeal
• Proven systems for food preparation, service, and consistency
• Repeat customer behavior driven by habitual breakfast dining
• Opportunity to become a local favorite rather than a destination-only restaurant
Background
Scramblers was founded in 1989 with a simple mission: to create a welcoming breakfast restaurant that feels like home while serving generous portions of classic American breakfast and brunch dishes. The brand originated in the Midwest and steadily expanded by building a reputation for quality food, friendly service, and community connection.
• Established Year: 1989
• Industry Category: Breakfast & Brunch / Casual Dining Restaurant
• Founders: Entrepreneur-led founding team with a focus on hospitality and breakfast dining
• Ownership: Privately owned and franchised brand
• Franchise Active Units: 26
• Market Presence: Strong regional presence with continued expansion opportunities
Over the years, Scramblers refined its operating systems, menu standards, and customer experience to support franchised growth. The brand emphasizes consistency, local engagement, and operational simplicity, making it suitable for both first-time restaurant owners and experienced operators.
Support Training
Scramblers offers comprehensive franchise support designed to guide owners from initial setup through long-term operations.
Pre-Launch Support
• Site selection guidance and market evaluation
• Restaurant layout and design assistance
• Equipment specifications and vendor recommendations
• Pre-opening planning and launch timelines
Training & Operations
• Initial franchisee and management training programs
• Kitchen operations, food preparation, and quality control systems
• Front-of-house service standards and guest experience training
• POS systems and daily reporting procedures
Marketing & Brand Support
• Grand opening marketing strategies
• Brand-approved marketing materials and promotions
• Local store marketing guidance
• Ongoing brand development initiatives
Ongoing Support
• Field support visits and operational reviews
• Continuous menu development and innovation
• System updates and performance benchmarking
• Access to a franchise support team for ongoing guidance
This structured support model helps franchisees maintain brand standards while adapting to local market needs.
Ideal Candidate
The ideal Scramblers franchisee is someone who values hospitality, consistency, and community engagement. While prior restaurant experience is beneficial, it is not always required if the franchisee is committed to following systems and building a strong management team.
• Owner-operators or semi-absentee investors
• Passion for food, service, and guest satisfaction
• Strong people-management and leadership skills
• Financial capability to meet investment requirements
• Willingness to follow brand systems and standards
• Preference for suburban or high-traffic neighborhood locations
Scramblers is well-suited for entrepreneurs seeking a lifestyle-friendly restaurant concept with daytime hours and strong local brand recognition.
Financial Detail
| Financial Category | Estimated Details |
|---|---|
| Total Investment Required | $500,000 – $1,000,000 |
| Minimum Investment Required | Approx. $300,000+ liquid capital (varies by market) |
| Franchise Fee | $40,000 – $50,000 |
| Number of Franchise Units | Multiple operating units across the USA |
| Leasehold Improvements & Infrastructure | $200,000 – $400,000 (construction, interior build-out, signage) |
| Kitchen Equipment & Furniture | $150,000 – $300,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| Working Capital (3–6 months) | $50,000 – $100,000 |
| Royalty Fee | Ongoing percentage of gross sales |
| Marketing / Brand Fund Contribution | Ongoing contribution as required |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI | Location and operations dependent |
| Primary Revenue Streams | Dine-in breakfast & brunch, takeout orders, beverages, limited catering |
