Established
2016
Franchise Units
2
Minimum Investment
$350,000
Franchise Fee
$35,000
Total Investment Range
$650,000
Home Based
No
Description
Shaka Kitchen is a modern fast-casual restaurant concept centered on clean eating, bold island-inspired flavors, and a lifestyle-driven brand identity that strongly appeals to today’s health-conscious consumers. Built on the foundation of fresh, wholesome ingredients and made-to-order meals, the brand has established a compelling position within the rapidly growing better-for-you dining segment in the United States.
The menu focuses on nutrient-dense bowls, smoothies, and plant-forward options that cater to a wide audience, including fitness-focused millennials, Gen Z consumers, busy professionals, and families seeking convenient yet nutritious meal options. Shaka Kitchen successfully blends speed, consistency, and quality, offering a fast-casual experience without sacrificing freshness or flavor.
Why Invest in This Franchise?
Shaka Kitchen represents a strong investment opportunity within one of the fastest-growing segments of the U.S. restaurant industry: healthy fast-casual dining. The brand is designed to meet long-term consumer demand for transparency, freshness, and wellness-focused food.
Key investment highlights include:
• Strong alignment with health, wellness, and clean-eating trends
• Simple, scalable menu with broad demographic appeal
• Efficient fast-casual operating model with controlled labor costs
• Lifestyle-based branding that encourages repeat visits and loyalty
• Flexible real estate footprint suitable for urban and suburban markets
• Expansion-friendly concept ideal for multi-unit ownership
Background
Shaka Kitchen was established in 2016 with the goal of making healthy, flavorful food accessible without compromising convenience or dining experience. The founders envisioned a brand that reflected an active, balanced lifestyle while highlighting fresh ingredients and globally inspired flavors.
The concept began as a single-location operation and quickly gained traction through strong community engagement, word-of-mouth marketing, and consistent food quality. As demand increased, the brand expanded its footprint and refined its systems to support long-term scalability and franchising.
Today, Shaka Kitchen operates 2 active units across the United States and continues to expand in markets where demand for health-focused dining is strong. The brand operates within the fast-casual healthy dining category, serving customers who prioritize nutrition, freshness, and lifestyle alignment.
Support Training
Shaka Kitchen offers franchisees a comprehensive support and training system designed to guide owners from initial onboarding through day-to-day operations and long-term growth.
Pre-Launch Support
• Assistance with site selection and market evaluation
• Store layout, kitchen design, and equipment planning
• Vendor sourcing and supply chain coordination
• Pre-opening marketing strategy and launch preparation
Training & Operations
• Comprehensive franchisee training covering operations, food preparation, and brand standards
• Management and staff training programs
• Standard operating procedures and operational manuals
• Point-of-sale setup and performance reporting guidance
Marketing & Brand Support
• National and local marketing frameworks
• Digital marketing and social media strategy guidance
• Brand-approved promotional materials and campaigns
• Ongoing menu development and limited-time offerings
Ongoing Support
• Dedicated franchise support team
• Regular operational reviews and performance benchmarking
• Continuous process improvement and brand updates
• Growth and expansion support for multi-unit operators
Ideal Candidate
The ideal Shaka Kitchen franchisee is an entrepreneur or investor with a strong interest in health, wellness, and hospitality. While prior restaurant experience is helpful, it is not required.
Successful franchisees typically demonstrate:
• Strong leadership and people-management skills
• A hands-on or semi-absentee ownership mindset
• Commitment to brand standards, quality, and guest experience
• Financial capability to meet investment requirements
• Willingness to engage in local community marketing
Shaka Kitchen is particularly well suited for multi-unit operators and area developers seeking to establish a regional presence in health-conscious markets.
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $35,000 |
| Total Initial Investment | $350,000 – $650,000 |
| Minimum Investment Required | $150,000 |
| Build-Out & Infrastructure | $180,000 – $300,000 |
| Equipment & Fixtures | $70,000 – $120,000 |
| Marketing & Grand Opening | $15,000 – $25,000 |
| Working Capital | $40,000 – $80,000 |
| Royalty Fees | 6% of gross sales |
