Established
2017
Franchise Units
8
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
Shawarma Press is a modern fast-casual Mediterranean concept built around one of the fastest-growing global food categories: shawarma. The brand blends authentic Middle Eastern flavors with a contemporary, streamlined operating model designed for today’s American consumer. From freshly shaved meats and house-made sauces to customizable wraps, bowls, and plates, Shawarma Press positions itself as a craveable, better-for-you alternative to traditional fast food—without sacrificing speed or consistency.
In a U.S. market where diners are increasingly seeking bold flavors, transparency, and customization, Shawarma Press fits squarely at the intersection of convenience and quality. The concept appeals to lunch and dinner crowds, late-night diners, and delivery-first customers alike. Clean branding, efficient kitchens, and a menu engineered for high throughput allow franchisees to operate profitably across urban, suburban, and mixed-use locations. For investors, Shawarma Press represents a scalable, culturally relevant brand with strong repeat demand and broad demographic appeal.
Why Invest in This Franchise?
Shawarma Press offers franchisees an opportunity to enter the fast-casual Mediterranean segment with a concept that is both familiar and differentiated. Key investment highlights include:
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Strong consumer demand for Mediterranean and Middle Eastern cuisine across the U.S.
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Simple, focused menu that drives speed, consistency, and food-cost control
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Fast-casual service model with dine-in, takeout, and third-party delivery compatibility
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All-day sales potential, including lunch, dinner, and late-night traffic
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Brand positioning that appeals to health-conscious, multicultural, and younger consumers
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Scalable unit economics suitable for single-unit and multi-unit operators
Background
Established Year: 2017
- Brand Journey & History: Shawarma Press began with a mission to modernize traditional shawarma for the American market. Early locations focused on refining recipes, standardizing operations, and developing a brand identity that felt approachable yet authentic. After building a loyal customer base and strong unit performance, the company expanded through franchising to accelerate growth.
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Ownership: Privately held
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Franchise Active Units: Approximately 8+ operating locations, including franchised and company-owned units, with additional sites in development
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Market Presence in USA: Concentrated in high-density urban and suburban markets with growing national expansion plans
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Industry Category: Fast-Casual Mediterranean / Middle Eastern Restaurant
The brand continues to invest in menu innovation, operational efficiency, and franchise support systems to ensure long-term scalability.
Support Training
Shawarma Press is best suited for entrepreneurs and investors who value systems, food quality, and brand consistency.
Ideal candidates typically include:
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First-time franchise owners seeking a proven fast-casual model
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Multi-unit restaurant operators looking to diversify portfolios
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Owner-operators with strong people-management skills
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Investors with a passion for food, hospitality, and customer experience
Preferred Attributes:
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Hands-on involvement or the ability to manage strong leadership teams
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Adequate liquidity to fund build-out and initial operating capital
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Commitment to brand standards and operational discipline
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Willingness to develop single or multiple territories
Urban, suburban, and college-adjacent markets are particularly attractive for this concept.
Ideal Candidate
Shawarma Press is best suited for entrepreneurs and investors who value systems, food quality, and brand consistency.
Ideal candidates typically include:
-
First-time franchise owners seeking a proven fast-casual model
-
Multi-unit restaurant operators looking to diversify portfolios
-
Owner-operators with strong people-management skills
-
Investors with a passion for food, hospitality, and customer experience
Preferred Attributes:
-
Hands-on involvement or the ability to manage strong leadership teams
-
Adequate liquidity to fund build-out and initial operating capital
-
Commitment to brand standards and operational discipline
-
Willingness to develop single or multiple territories
Urban, suburban, and college-adjacent markets are particularly attractive for this concept.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $30,000 – $40,000 |
| Total Initial Investment | $250,000 – $450,000 |
| Minimum Liquid Capital Required | $120,000 – $180,000 |
| Build-Out & Infrastructure Cost | $150,000 – $280,000 |
| Equipment & Signage | $50,000 – $90,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $25,000 – $50,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand Marketing Fund | ~2% of Gross Sales |
| Average Unit Volume (AUV) | $700,000 – $1,100,000 |
| Expected Break-Even Period | 18 – 30 Months |
| Primary Revenue Streams | Dine-in, Takeout, Delivery, Catering |
