Established
1986
Franchise Units
17
Minimum Investment
$80,000
Franchise Fee
$45,000
Total Investment Range
$180,000
Home Based
No
Description
Showhomes is a premium home staging and design franchise operating at the intersection of real estate, interior design, and lifestyle branding. The concept was built to serve real estate professionals, developers, builders, and homeowners who understand that presentation directly impacts property value and time on market. Showhomes specializes in transforming vacant and lived-in homes into visually compelling spaces that attract buyers, drive emotional connection, and help properties sell faster and at higher price points.
In the highly competitive U.S. real estate market, Showhomes has positioned itself as a luxury-focused, results-driven staging partner rather than a basic décor service. The brand appeals to agents and developers who want consistency, professionalism, and a polished brand presence that aligns with modern buyer expectations. Franchise owners operate an asset-light business model, combining curated furniture inventory, professional design systems, and strong vendor relationships to deliver high-quality staging solutions across residential and select commercial properties.
Why Invest in This Franchise?
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Operates in the real estate services sector with consistent demand across market cycles
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Asset-light business model compared to traditional brick-and-mortar franchises
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Strong recurring business from real estate agents, brokers, and builders
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Premium brand positioning supports higher project values and margins
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Multiple revenue streams from staging, consulting, and design services
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Proven systems that reduce operational guesswork
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Scalable model with expansion potential within protected territories
Background
Established Year: 1986
Franchise Active Units (USA): 17
Brand Journey and Company History:
Showhomes began as a boutique home staging operation and quickly gained traction due to its refined design approach and measurable impact on property sales. As demand increased, the company transitioned into a franchise model, allowing entrepreneurs to replicate the concept using structured systems and brand standards. Over the years, Showhomes has refined its processes, expanded service offerings, and built a reputation for delivering visually impactful staging solutions.
Ownership and Market Presence:
Showhomes operates through a franchise model with active units across multiple U.S. markets. Franchisees typically serve residential resale homes, luxury listings, new construction developments, and select commercial spaces.
Industry Category:
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Home Staging
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Interior Design Services
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Real Estate Support Services
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Property Marketing
Support Training
Showhomes provides comprehensive training and ongoing support designed to help franchisees launch smoothly and grow sustainably.
Pre-Launch Support:
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Territory evaluation and market positioning guidance
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Business planning and launch preparation
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Assistance with vendor sourcing for furniture and accessories
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Brand standards and service menu development
Initial Training:
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Operational training covering project management, pricing, and workflow
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Sales training focused on working with real estate professionals and developers
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Design training aligned with Showhomes’ staging methodology
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Systems training for inventory, scheduling, and financial management
Ongoing Support:
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Continued coaching and performance guidance
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Access to updated operational manuals and best practices
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Ongoing design trend updates and staging strategies
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Support with team building and business scaling
Marketing Support:
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National brand recognition and positioning
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Local marketing strategies tailored to each territory
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Branded marketing materials and sales presentations
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Guidance on networking, partnerships, and referral development
Ideal Candidate
The ideal Showhomes franchisee is a motivated entrepreneur who values design, professionalism, and relationship-driven business development.
Best Suited For:
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Individuals with backgrounds in real estate, interior design, sales, or marketing
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Entrepreneurs seeking a service-based franchise with creative elements
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Owner-operators or semi-absentee investors with leadership skills
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Professionals comfortable working in a B2B environment
Key Attributes:
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Strong communication and client relationship skills
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Appreciation for aesthetics and attention to detail
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Ability to manage multiple projects and timelines
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Willingness to follow established systems and brand standards
Investment Capability and Location Preference:
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Sufficient capital to fund startup costs and early operations
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Interest in metropolitan or high-growth suburban markets
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Desire to build a long-term, reputation-driven local business
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $45,000 – $55,000 |
| Total Initial Investment | $80,000 – $180,000 |
| Minimum Investment Required | $80,000 |
| Furniture & Inventory Setup | $20,000 – $60,000 |
| Storage / Warehouse Setup | $5,000 – $20,000 |
| Marketing & Launch Budget | $5,000 – $15,000 |
| Working Capital (3–6 months) | $15,000 – $30,000 |
| Royalty Fee | Percentage of gross revenue |
| Marketing / System Fund Fee | Ongoing contribution |
| Franchise Units Available | Single & Multi-Territory |
| Expected Break-Even Period | 12 – 24 months |
| Potential Revenue Streams | Staging, Design, Rentals, Consulting |
