Established
2016
Franchise Units
18
Minimum Investment
$95,000
Franchise Fee
$35,000
Total Investment Range
$185,000
Home Based
No
Description
The Silverback Self Defense Franchise presents a compelling opportunity to own a purpose-driven business within the fast-growing personal safety and fitness industry. Built around practical, real-world self-defense systems, Silverback Self Defense focuses on empowering adults, teens, women, and professionals with skills that are relevant, effective, and life-changing.
Unlike traditional martial arts schools that emphasize competition, belts, or sport-based training, Silverback Self Defense is centered on functional self-protection, situational awareness, and confidence-building. The training model is designed for everyday people, making it highly accessible and appealing to a broad demographic base. From parents seeking safety programs for their children to working professionals and corporate groups, the brand attracts consistent demand across multiple customer segments.
With a streamlined studio model, flexible class formats, and multiple revenue streams, Silverback Self Defense is positioned as a modern, scalable franchise. Growing awareness around personal safety and self-reliance continues to drive demand across the United States, making this franchise both relevant and resilient in changing economic conditions.
Why Invest in This Franchise?
Silverback Self Defense operates in a niche where demand is constant and emotionally driven. Personal safety is not discretionary—it is essential.
Key reasons to invest include:
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Rising demand for self-defense and personal safety education
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Recession-resistant business model built on essential life skills
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Broad audience appeal including adults, teens, women, and organizations
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Predictable recurring revenue through memberships and class packages
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Additional income from corporate, school, and private training programs
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Strong community engagement and high member retention
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Opportunity for single-unit or multi-unit expansion
Background
Established Year: 2016
Silverback Self Defense was founded to address a gap in traditional training by offering practical, scenario-based self-defense education. The brand was built on the belief that effective self-defense should be realistic, easy to learn, and applicable to real-life situations—not limited to competitive environments.
Over time, the company developed structured programs tailored to adults, teens, women, and professional groups, allowing the brand to grow while maintaining consistency and quality. The leadership team remains closely involved in curriculum development, franchise support, and brand standards.
Franchise Active Units: 18 active locations across the United States.
Industry Category:
Fitness & Training / Self-Defense Education / Personal Safety
Market Presence (USA):
Silverback Self Defense operates and expands across the United States through licensed studios and franchise locations, supported by standardized systems, training protocols, and centralized marketing strategies.
Support Training
Silverback Self Defense provides comprehensive support at every stage of franchise ownership.
Pre-Launch Support
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Site selection and territory guidance
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Studio layout and equipment planning
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Branding, signage, and setup specifications
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Pre-opening marketing and launch planning
Training & Curriculum Support
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Initial franchise training covering operations and instruction
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Instructor certification and curriculum mastery
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Ongoing curriculum updates and program enhancements
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Safety standards and quality assurance systems
Operational Support
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Proven operating systems and procedures
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Staff recruitment, onboarding, and training frameworks
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Scheduling, pricing, and membership retention strategies
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Ongoing coaching and performance support
Marketing & Growth Support
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National brand marketing initiatives
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Local digital marketing playbooks and lead-generation strategies
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Social media content guidance and promotional tools
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Support for corporate, school, and community partnerships
The franchisor focuses on long-term collaboration to help franchisees grow sustainably.
Ideal Candidate
Silverback Self Defense is ideal for entrepreneurs who are motivated by both business success and community impact. Prior martial arts experience is not required.
This opportunity is well-suited for:
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Business owners seeking a purpose-driven fitness or training franchise
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Former military, law enforcement, or security professionals
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Fitness professionals looking to expand into self-defense education
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Investors interested in owner-operated or semi-absentee models
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Individuals passionate about leadership, training, and community building
Ideal locations include urban and suburban markets with strong population density, families, professionals, and fitness participation.
Financial Detail
| Financial Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $35,000 |
| Total Initial Investment | $95,000 – $185,000 |
| Minimum Investment Required | $95,000 |
| Studio Build-Out & Equipment | $40,000 – $85,000 |
| Initial Marketing & Grand Opening | $8,000 – $15,000 |
| Working Capital (3–6 months) | $12,000 – $25,000 |
| Royalty Fee | 6% of gross revenue |
| Brand Marketing Fee | 2% of gross revenue |
| Estimated Break-Even Period | 12 – 24 months |
| Expected ROI Potential | Strong for owner-operators |
| Franchise Term | Standard multi-year agreement |
