Established
1984
Franchise Units
200
Minimum Investment
$200,000
Franchise Fee
$25,000
Total Investment Range
$450,000
Home Based
No
Description
Simple Simon’s Pizza is a well-established American pizza franchise known for its hometown appeal, generous portions, and value-driven menu. Built around a community-first mindset, the brand has carved out a strong niche in small to mid-sized markets across the United States, where consistency, affordability, and local loyalty matter most.
What sets Simple Simon’s Pizza apart is its straightforward business model. The brand focuses on classic pizza offerings, calzones, sandwiches, and wings, paired with efficient operations and modest build-out requirements. This combination allows franchisees to enter the competitive pizza segment without the overwhelming complexity or high startup costs often associated with national pizza chains.
With decades of operational experience, a recognizable brand name in many U.S. regions, and a flexible store footprint, Simple Simon’s Pizza continues to attract entrepreneurs looking for a proven food franchise with scalable potential. The brand appeals to families, students, and value-conscious customers—creating steady demand and repeat business in local communities.
Why Invest in This Franchise?
Investing in a Simple Simon’s Pizza franchise offers a balance of brand recognition, operational simplicity, and market resilience. Pizza remains one of the most consistently consumed food categories in the United States, and Simple Simon’s Pizza has positioned itself to thrive where national mega-chains may not fully penetrate.
Key investment advantages include:
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Strong brand loyalty in regional and suburban markets
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Simplified menu and kitchen operations
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Lower build-out and equipment costs compared to larger pizza chains
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Flexible store formats including inline and carry-out focused locations
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Recession-resistant product category with everyday affordability
Background
Established Year: 1984
Founders: Carl and Sharon Boyd
Franchise Active Units(USA): 200+
Industry Category: Quick Service Restaurant (QSR) – Pizza Franchise
Ownership: Privately held
Simple Simon’s Pizza was founded in 1984 in the United States with the goal of delivering high-quality pizza at prices families could afford. From its early days, the brand focused on smaller communities that were often underserved by major national chains. This strategy helped the company build deep roots and long-term customer loyalty.
Over the years, Simple Simon’s Pizza expanded steadily through franchising, refining its systems, supply chain, and operational playbook. The brand’s journey has been defined by disciplined growth rather than rapid overexpansion—allowing franchisees to benefit from consistent support and well-tested processes.
Support Training
Simple Simon’s Pizza offers comprehensive support designed to guide franchisees from initial onboarding through long-term operations.
Pre-Launch Support
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Site selection guidance and market analysis
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Store layout and kitchen design assistance
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Vendor sourcing and equipment recommendations
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Pre-opening project coordination
Training Programs
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In-depth operational training covering food preparation, safety, and quality control
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POS system and inventory management training
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Staff hiring, scheduling, and labor optimization
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Customer service and local marketing best practices
Marketing & Branding Support
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National brand standards and promotional frameworks
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Local store marketing strategies tailored to community-based markets
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Menu pricing guidance and promotional planning
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Ongoing brand development initiatives
Ongoing Operational Support
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Field support and performance reviews
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Operations manuals and system updates
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Continued training for new staff and managers
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Business coaching focused on profitability and growth
This end-to-end support structure helps franchisees operate confidently, even without prior restaurant experience.
Ideal Candidate
The Simple Simon’s Pizza franchise is best suited for entrepreneurs and investors who value structure, consistency, and community involvement.
Ideal candidates typically include:
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First-time franchise owners seeking a proven food concept
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Owner-operators who enjoy hands-on management
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Multi-unit investors looking to expand in regional markets
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Individuals with basic business or people-management experience
Key qualities the brand looks for:
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Commitment to operational excellence and brand standards
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Strong work ethic and customer-first mindset
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Ability to manage staff and local marketing initiatives
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Financial capability to meet investment requirements
Preferred locations often include suburban areas, small cities, and towns with strong family demographics and limited direct competition from premium pizza chains.
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $25,000 |
| Total Initial Investment | $200,000 – $450,000 |
| Minimum Investment Required | $200,000 |
| Infrastructure & Build-Out Cost | $120,000 – $250,000 |
| Equipment & Signage | $60,000 – $120,000 |
| Initial Marketing Budget | $5,000 – $15,000 |
| Working Capital | $15,000 – $40,000 |
| Royalty Fee | ~5% of Gross Sales |
| Marketing / Ad Fee | ~2% of Gross Sales |
| Franchise Term | 10 Years (Renewable) |
| Expected Break-Even Period | 18 – 30 Months |
| Potential Revenue Streams | Dine-in, Carry-out, Delivery, Catering |
| Expansion Options | Single-Unit & Multi-Unit Franchising |
