Established
2006
Franchise Units
2006
Minimum Investment
$66,675
Franchise Fee
$59,900
Total Investment Range
$163,750
Home Based
No
Description
The Sit Means Sit franchise is one of the most recognized and results-driven dog training concepts in the United States. Built around a proven, science-based training methodology, Sit Means Sit focuses on obedience, behavioral training, and long-term results for dogs of all breeds, sizes, and temperaments.
What truly sets Sit Means Sit apart is its ability to combine high-performance dog training with a scalable franchise business model. The brand has established itself as a premium solution in the fast-growing pet services industry, serving dog owners who are willing to invest in quality training that delivers measurable outcomes.
As pet ownership continues to rise across the U.S., so does the demand for professional dog training. Sit Means Sit is strategically positioned at the intersection of pet wellness, behavioral science, and service entrepreneurship, making it an attractive opportunity for franchisees seeking a purpose-driven business with strong market demand.
Why Invest in This Franchise?
Investing in a Sit Means Sit franchise means entering a recession-resilient, emotionally driven industry where customers prioritize results over price. Dog owners increasingly view training as an essential service rather than a discretionary expense.
Key reasons investors choose Sit Means Sit include:
• Strong brand recognition in the U.S. dog training market
• Proprietary training systems with proven results
• Multiple revenue streams beyond basic obedience classes
• Scalable operations with the ability to grow territories
• Centralized marketing systems and lead-generation support
• High customer satisfaction and referral-driven growth
Background
Established Year: 2006
Franchise Active Units (USA):
Sit Means Sit currently operates 150+ active franchise locations across the United States, making it one of the largest and most established dog training franchise systems in the country.
Brand Journey & History:
The concept began as a single dog training operation focused on obedience through structured communication techniques. As demand increased, the founders refined their system into a repeatable model that could be standardized and scaled across markets. The franchise expanded nationally, maintaining consistent training protocols and business systems.
Ownership & Market Presence:
Today, Sit Means Sit operates hundreds of franchise territories across the United States, with strong penetration in major metropolitan areas as well as secondary and suburban markets.
Industry Category:
Pet Services / Dog Training / Animal Care
Support Training
Sit Means Sit provides extensive hands-on support designed to guide franchisees from launch through long-term growth.
Pre-Launch Support
• Territory planning and market analysis
• Business setup guidance and launch planning
• Equipment and facility recommendations
• Licensing, insurance, and operational compliance support
Initial Training
• Comprehensive dog training certification program
• Instruction in proprietary training methodologies
• Business operations and client management training
• Sales, pricing, and customer onboarding processes
Operational & Ongoing Support
• Standard operating procedures and best practices
• CRM systems and scheduling tools
• Ongoing coaching, performance reviews, and support calls
• Access to franchisee peer networks and leadership teams
Marketing Support
• National brand marketing strategies
• Digital advertising and lead-generation frameworks
• Local marketing templates and campaigns
• Ongoing brand development support
Ideal Candidate
The Sit Means Sit franchise is well-suited for entrepreneurs who are passionate about pets but equally focused on business performance.
Ideal candidates typically:
• Have leadership, management, or sales experience
• Are comfortable following a structured system
• Enjoy working with customers and delivering service-based solutions
• May or may not have prior dog training experience
• Possess the financial stability to invest and scale
Franchisees come from diverse professional backgrounds including corporate professionals, military veterans, sales leaders, and small business owners. While a love for dogs is important, operational discipline and commitment to the system are critical for success.
Financial Detail
| Financial Component | Estimated Amount |
|---|---|
| Total Investment Required |
$66,675 - $163,750
|
| Minimum Liquid Capital | $70,000 – $100,000 |
| Net Worth Requirement | Not publicly disclosed |
| Franchise Fee | $59,900 |
| Initial Training Fee | Included in franchise fee |
| Territory Fee | Included |
| Franchise Active Units (USA) | 150+ Locations |
| Real Estate / Leasehold Improvements | $15,000 – $60,000 (if applicable) |
| Equipment & Training Tools | $20,000 – $40,000 |
| Technology & Software | $3,000 – $6,000 |
| Initial Marketing & Launch Budget | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $25,000 – $50,000 |
| Royalty Fee | Ongoing % of gross revenue |
| Marketing / Brand Fund Fee | Ongoing contribution |
| Estimated Break-Even Timeline | 12 – 24 months |
| Potential Revenue Streams | Training programs, behavior modification, board-and-train, group & private sessions |
