Established
2019
Franchise Units
50
Minimum Investment
$600,000
Franchise Fee
$50,000
Total Investment Range
$1,000,000
Home Based
No
Description
Smalls Sliders is redefining the American burger experience with a bold, focused concept built around crave-worthy cheeseburger sliders, fast service, and an ultra-efficient footprint. Designed for today’s convenience-driven consumer, the brand operates out of distinctive modular “Smorange” containers that are instantly recognizable, cost-efficient, and scalable across urban, suburban, and high-traffic roadside locations.
What truly sets Smalls Sliders apart is its simplicity. The menu is intentionally tight—fresh, never-frozen beef sliders, signature seasoning, soft buns, fries, shakes, and drinks—allowing franchise owners to deliver exceptional consistency, speed, and quality without operational complexity. This streamlined approach aligns perfectly with modern QSR trends, where customers want great taste, fast service, and memorable branding.
Why Invest in Smalls Sliders Franchise?
Smalls Sliders offers a rare blend of brand personality, operational efficiency, and scalability—three elements that franchise investors actively seek in today’s competitive QSR landscape.
Key investment highlights include:
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A proven, simplified menu that drives fast throughput and repeat business
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Lower real estate and construction costs due to modular container design
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Strong alignment with drive-thru and off-premise dining trends
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High brand visibility with bold, social-media-friendly aesthetics
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Scalable model suitable for single-unit and multi-unit expansion
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Growing consumer demand for premium burgers at accessible price points
Background
- Established Year: 2019
- Founders: Brandon Landry and the Walk-On’s Enterprises leadership team
- Industry Category: Quick-Service Restaurant (QSR) – Burgers & Sliders
- Franchise Active Units (USA): 50+
Smalls Sliders was founded with a clear mission: to build a better burger brand by doing fewer things exceptionally well. The concept emerged from deep experience in restaurant development and franchising, drawing on lessons learned from scaling successful national brands.
Support Training
Smalls Sliders offers a comprehensive, hands-on support system designed to help franchise partners launch confidently and operate efficiently from day one.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Assistance with permitting, zoning, and container placement
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Restaurant layout, equipment specifications, and vendor sourcing
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Pre-opening marketing strategy and local launch planning
Training Program
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In-depth operational training for owners and management
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On-site and classroom-based instruction covering food prep, service standards, and brand culture
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Leadership and staff training focused on speed, consistency, and guest experience
Ongoing Operational Support
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Dedicated franchise business consultants
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Regular performance reviews and KPI benchmarking
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Supply chain management and vendor negotiations
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Ongoing menu optimization and product development
Marketing & Brand Support
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National and regional marketing campaigns
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Digital marketing tools, social media playbooks, and promotions
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Local store marketing strategies to drive repeat traffic
This end-to-end support structure allows franchisees to focus on execution while benefiting from a proven system.
Ideal Candidate
Smalls Sliders is best suited for motivated entrepreneurs and investors who appreciate disciplined systems paired with bold branding.
Ideal candidates typically include:
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Multi-unit QSR operators seeking scalable growth
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Experienced restaurant owners looking for a simplified concept
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Investors with strong local market knowledge and execution mindset
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Hands-on owner-operators passionate about hospitality and team leadership
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Groups capable of developing multiple locations within a territory
While prior restaurant experience is beneficial, it is not mandatory. What matters most is operational discipline, financial readiness, and alignment with the brand’s energetic, guest-first culture.
Financial Detail
All figures are approximate and may vary by market and site conditions.
| Financial Component | Estimated Amount |
|---|---|
| Total Investment | $600,000 – $1,000,000 |
| Minimum Net Worth | $1,000,000+ |
| Liquidity Requirement | $400,000+ |
| Initial Franchise Fee | $50,000 |
| Build-Out & Infrastructure | $350,000 – $600,000 |
| Equipment & Signage | $120,000 – $180,000 |
| Marketing & Grand Opening | $15,000 – $30,000 |
| Working Capital | $50,000 – $100,000 |
| Royalty Fee | ~6% of gross sales |
| Marketing Fund Contribution | ~2% of gross sales |
