Established
2018
Franchise Units
7
Minimum Investment
$150,000
Franchise Fee
$25,000
Total Investment Range
$350,000
Home Based
No
Description
The Socks & Bottoms franchise presents a compelling opportunity for entrepreneurs looking to enter the evergreen retail apparel space with a focused, high-margin specialty concept. Built around everyday essentials that customers purchase repeatedly, Socks & Bottoms has carved out a unique niche by specializing in socks, undergarments, loungewear, and intimate basics for men, women, and children.
Unlike broad apparel retailers that struggle with seasonality, inventory overload, and fashion risk, Socks & Bottoms operates on a necessity-driven retail model. These are products people need year-round, regardless of economic cycles. From comfort socks and performance wear to premium undergarments and everyday basics, the brand emphasizes quality, affordability, and consistency—three pillars that drive repeat foot traffic and strong customer loyalty.
Why Invest in This Franchise?
Investing in the Socks & Bottoms franchise means entering a stable retail category with predictable demand and proven consumer behavior. Apparel basics are not trend-dependent, which significantly reduces markdown risk and unsold inventory issues commonly faced by fashion retailers.
Key investment highlights include:
• Everyday essential products with repeat purchase behavior
• Broad customer base spanning all age groups and income levels
• Lower fashion risk compared to traditional apparel stores
• Streamlined operations with limited SKU complexity
• Strong gross margins on private-label and curated branded products
• Flexible store formats suitable for malls and street locations
• Scalable model ideal for multi-unit expansion
Background
Established Year: 2018
Socks & Bottoms was founded with a clear mission: to simplify the shopping experience for everyday apparel essentials while delivering consistent quality at accessible price points. The founders recognized a gap in the market—while major retailers carried socks and undergarments as secondary categories, few brands focused on these products as their core offering.
Over the years, the brand refined its merchandising strategy, supply chain relationships, and store design to create a repeatable retail model. Today, Socks & Bottoms operates multiple franchise and company-owned locations, with a growing footprint across the United States.
Founders & Ownership:
Privately owned and led by a retail-experienced management team with strong expertise in sourcing, inventory planning, and multi-location retail operations.
Franchise Active Units: 7
Industry Category:
Retail Apparel Franchise / Specialty Clothing & Accessories Franchise
Market Presence:
Primarily located in shopping malls, outlet centers, and high-traffic retail corridors that support steady walk-in traffic and impulse purchases.
Support Training
Socks & Bottoms offers a structured franchise support system designed to help franchisees launch confidently and operate efficiently from day one.
Pre-Launch Support:
• Site selection and location evaluation
• Lease review guidance and store layout planning
• Visual merchandising and branding assistance
• Inventory planning and vendor coordination
• Pre-opening checklist and launch timeline
Training Program:
• Comprehensive initial training covering operations and store management
• Product knowledge and customer service training
• POS systems, inventory controls, and staffing processes
• Merchandising standards and sales optimization techniques
Operational Support:
• Ongoing operational guidance and performance reviews
• Inventory replenishment systems and seasonal planning
• Access to approved suppliers and centralized purchasing
• Standard operating procedures and operations manuals
Marketing & Brand Support:
• National and regional brand marketing strategies
• Local store marketing guidance and promotions
• Visual merchandising updates and signage
• Seasonal campaigns and product launches
Ongoing Support:
• Dedicated franchise support team
• Regular communication and benchmarking
• New product introductions
• Continuous operational improvements
Ideal Candidate
The ideal Socks & Bottoms franchisee does not require prior apparel experience but should have a strong business mindset and a willingness to follow proven systems.
Best Suited For:
• First-time business owners entering retail
• Existing retail or service business operators
• Multi-unit franchise investors
• Family-run business operators
Key Characteristics:
• Customer-focused and organized
• Comfortable managing staff and daily store operations
• Financially disciplined and growth-oriented
• Willing to operate within brand guidelines
Investment Capability:
Adequate liquid capital, good credit standing, and the ability to secure financing if required.
Preferred Locations:
Shopping malls, outlet centers, lifestyle centers, and busy urban retail zones across the United States.
Financial Detail
| Cost Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $25,000 – $40,000 |
| Total Initial Investment | $150,000 – $350,000 |
| Minimum Liquid Capital Required | ~$150,000 |
| Store Build-Out & Interior | $70,000 – $150,000 |
| Fixtures, Displays & Signage | $15,000 – $30,000 |
| Initial Inventory | $30,000 – $80,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Marketing & Grand Opening | $5,000 – $15,000 |
| Training & Pre-Opening Costs | Included |
| Working Capital (3–6 Months) | $20,000 – $40,000 |
| Ongoing Royalty Fee | 5% – 6% of gross sales |
| Brand Marketing Fund | 1% – 2% of gross sales |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Competitive, retail-driven |
| Primary Revenue Streams | In-store sales, bundled products, private-label items, gift packs |
