Established
1986
Franchise Units
65
Minimum Investment
$6,000,000
Franchise Fee
$75,000
Total Investment Range
$15,000,000
Home Based
No
Description
Sonesta Simply Suites is a well-established extended-stay hotel brand created for modern travelers who need comfort, space, and consistency for longer stays. The brand focuses on practical hospitality—spacious suites, fully equipped kitchens, flexible housekeeping schedules, and a relaxed, residential atmosphere that encourages repeat business and extended occupancy.
Positioned within the fast-growing extended-stay lodging segment, Sonesta Simply Suites serves business travelers, relocating professionals, medical travelers, military families, project-based workers, and leisure guests who prefer value-driven, longer-term accommodations. Its simplified service model eliminates unnecessary complexities while maintaining high guest satisfaction, making it a strong performer in both stable and fluctuating market conditions.
Background
Established Year: 1986
Founders & Ownership: The brand is owned and operated by Sonesta, one of the largest and fastest-growing hotel companies in the United States.
Brand Journey & Company History: Sonesta has decades of experience in the hospitality industry, operating and franchising hotels across upscale, upper-midscale, and extended-stay categories. Sonesta Simply Suites was developed to strengthen the company’s presence in the extended-stay market by offering a simplified, guest-focused lodging experience.
Franchise Active Units: 65
Market Presence & Industry Category: The brand operates within the U.S. extended-stay hotel segment, targeting suburban business districts, healthcare hubs, highway corridors, and relocation-driven markets where long-term lodging demand is consistent.
Support Training
Sonesta Simply Suites franchisees receive end-to-end support throughout the franchise lifecycle.
Pre-Launch & Development Support:
Guidance is provided for site selection, feasibility analysis, property design, and brand compliance. The franchise supports both ground-up construction and hotel conversions, allowing flexibility based on investor strategy.
Training & Onboarding:
Comprehensive training programs cover hotel operations, guest experience standards, revenue management, housekeeping efficiency, and system compliance. Training is delivered through a combination of classroom sessions, online learning tools, and on-property support.
Operational Support:
Ongoing assistance includes operational audits, performance benchmarking, quality assurance reviews, and access to best-practice resources designed to improve efficiency and profitability.
Marketing & Sales Support:
Franchisees benefit from centralized reservations, national marketing initiatives, digital distribution channels, and loyalty program participation. Local marketing guidance and revenue optimization tools are also provided.
Ongoing Support:
Dedicated franchise support teams assist with technology upgrades, performance improvement strategies, and long-term growth planning.
Ideal Candidate
The ideal Sonesta Simply Suites franchisee is a financially qualified investor with a long-term outlook and an interest in hospitality or real estate-backed businesses.
Suitable candidates include hotel owners seeking diversification, real estate developers entering hospitality, and multi-unit franchise operators looking for a stable, system-driven brand. Prior hotel experience is helpful but not mandatory, as the franchise provides structured systems and operational guidance.
Franchisees should be comfortable adhering to brand standards, investing in professional management, and operating in suburban, business-oriented, or travel-driven markets with extended-stay demand.
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $75,000 |
| Total Initial Investment | $6,000,000 – $15,000,000 |
| Minimum Investment Required | $6,000,000 |
| Real Estate / Land Acquisition | Varies by market |
| Construction / Renovation Costs | $4,500,000 – $10,000,000 |
| Furniture, Fixtures & Equipment (FF&E) | $800,000 – $1,500,000 |
| Infrastructure & Brand Compliance Costs | $300,000 – $700,000 |
| Pre-Opening Expenses | $150,000 – $300,000 |
| Initial Marketing & Launch Budget | $75,000 – $150,000 |
| Working Capital (3–6 Months) | $250,000 – $600,000 |
| Ongoing Royalty Fee | Percentage of gross room revenue |
| National Marketing Fee | Percentage of gross room revenue |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI Timeline | Medium to long-term (market dependent) |
| Primary Revenue Stream | Extended-stay room bookings |
| Additional Revenue Streams | Pet fees, laundry services, ancillary guest services |
