Established
2015
Franchise Units
1
Minimum Investment
$150,000
Franchise Fee
$40,000
Total Investment Range
$300,000
Home Based
No
Description
The renewable energy industry in the United States is experiencing one of the strongest growth cycles in its history, and Southern Solar is strategically positioned at the center of this transformation. As electricity costs continue to rise and sustainability becomes a priority for homeowners and businesses alike, demand for reliable, affordable solar solutions has accelerated across residential and commercial markets. Southern Solar offers entrepreneurs the opportunity to enter this high-growth sector through a structured, scalable, and support-driven franchise model.
Southern Solar is built on a mission to make clean, renewable solar energy accessible, practical, and financially attractive for American consumers. The brand focuses on full-service solar solutions, including system design, consultation, installation coordination, and long-term customer support. By combining advanced solar technology, streamlined operations, and a customer-first sales approach, Southern Solar franchisees are positioned as trusted local energy partners rather than transactional installers.
Unlike traditional construction-heavy businesses, Southern Solar operates with a lean, asset-light model that emphasizes sales, project management, and customer relationships. The franchisor provides franchisees with proven systems, vendor partnerships, marketing frameworks, and operational guidance that reduce the learning curve typically associated with entering the solar industry. This allows franchise owners to focus on territory growth, lead conversion, and team development while leveraging the brand’s established infrastructure.
Why Invest in the Southern Solar Franchise?
Investing in Southern Solar offers a rare combination of market timing, scalable operations, and recurring revenue potential. The solar energy sector continues to expand across the United States due to favorable regulations, rising energy costs, and increasing awareness of environmental responsibility.
Key investment advantages include:
• Operates in the fast-growing renewable energy and solar installation industry
• Strong demand from both residential and commercial customers
• Asset-light, service-focused business model with lower overhead compared to traditional construction companies
• National solar incentives and tax credits driving consumer adoption
• Recession-resistant demand tied to long-term utility savings
• Exclusive or protected territories in many markets
• Comprehensive franchisor support covering training, marketing, and operations
• Multiple revenue streams beyond initial solar installations
Background
Brand Name: Southern Solar
Industry Category: Renewable Energy | Solar Power | Home & Commercial Services
Business Model: Solar sales, consultation, project coordination, and customer management
Established Year: 2015
Founders & Brand Journey:
The founders of Southern Solar identified a major gap in the solar industry: customers wanted transparency, education, and reliable service, not just aggressive sales pitches. The brand was built around ethical selling, clear financial explanations, and high-quality installation partnerships. Over time, Southern Solar refined its systems, sales processes, and vendor relationships, laying the foundation for a franchise model that could be replicated across multiple U.S. markets.
Company History & Ownership:
Southern Solar operates as a privately held company with a focus on sustainable growth rather than rapid, uncontrolled expansion. The franchisor maintains centralized support, technology systems, and national vendor relationships while empowering franchisees to operate as local market leaders.
Market Presence in the USA:
Southern Solar has established a growing footprint across multiple states, particularly in regions with high solar adoption rates such as the Southern and Sun Belt markets. The franchise model is designed to expand into both emerging and established solar territories nationwide.
Franchise Active Units: 1
Support Training
Southern Solar places strong emphasis on franchisee success through structured, ongoing support at every stage of ownership.
Pre-Launch Support:
• Franchise onboarding and territory analysis
• Business setup guidance and licensing assistance
• Market research and local competitor analysis
• Pre-launch marketing and lead generation strategy
• Vendor and supplier onboarding
Initial Training Program:
• Solar industry fundamentals and regulations
• Sales training focused on consultative, ethical selling
• System design basics and proposal presentation
• Financing options and incentive education
• CRM systems and lead management training
• Operations, compliance, and customer service standards
Operational Support:
• Standard operating procedures and playbooks
• Ongoing operational coaching
• Project coordination frameworks
• Quality control and customer satisfaction processes
• Performance tracking and reporting systems
Marketing & Lead Generation Support:
• National and local marketing strategies
• Digital marketing templates and campaigns
• SEO, paid advertising, and social media guidance
• Brand-approved sales materials and presentations
• Local market lead generation strategies
Ongoing Support:
• Dedicated franchise support team
• Ongoing training updates and industry education
• Sales performance optimization
• Business growth and territory expansion planning
• Access to national vendor partnerships and pricing
Ideal Candidate
Southern Solar is well-suited for motivated entrepreneurs who want to build a meaningful, scalable business in a future-focused industry.
Ideal candidates typically include:
• Business owners, executives, or sales professionals
• Individuals with strong communication and leadership skills
• Entrepreneurs comfortable managing sales teams and customer relationships
• Investors seeking a semi-absentee or owner-operator model
• Professionals with an interest in sustainability and clean energy
Background & Experience:
Prior solar or construction experience is not required. Southern Solar looks for franchisees with strong sales aptitude, operational discipline, and a willingness to follow proven systems.
Investment Capability:
Candidates should have sufficient capital, creditworthiness, and liquidity to support startup costs and early operating expenses.
Territory Preference:
Ideal franchisees are interested in high-growth residential or commercial markets across the United States, particularly regions with strong solar adoption incentives and rising utility costs.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Range | $150,000 – $300,000 |
| Minimum Investment Required | $150,000 |
| Initial Franchise Fee | $40,000 – $60,000 |
| Territory / Franchise Units | Single-unit & multi-unit options available |
| Office / Infrastructure Cost | $10,000 – $25,000 |
| Technology & CRM Systems | $5,000 – $10,000 |
| Initial Marketing & Launch Budget | $15,000 – $30,000 |
| Sales Tools & Training Materials | $5,000 – $10,000 |
| Working Capital (3–6 months) | $30,000 – $75,000 |
| Ongoing Royalty Fee | Percentage of gross revenue |
| National / Brand Marketing Fee | As specified in franchise agreement |
| Estimated Break-Even Timeline | 12 – 24 months |
| Expected ROI Potential | Strong, market-driven; varies by territory |
| Primary Revenue Streams | Residential solar sales, commercial solar projects, financing commissions, battery & energy storage solutions, upgrades & add-ons |
