Established
2003
Franchise Units
53
Minimum Investment
$150,000
Franchise Fee
$45,000
Total Investment Range
$300,000
Home Based
No
Description
Southwest Greens is a nationally recognized leader in the artificial turf and synthetic grass industry, serving residential, commercial, and recreational markets across the United States. Known for premium-quality synthetic turf solutions, the brand has built a strong reputation for durability, innovation, and visual realism—making it a preferred choice for homeowners, businesses, sports facilities, golf courses, and municipal projects.
Operating at the intersection of landscaping, sustainability, and outdoor lifestyle enhancement, Southwest Greens addresses a rapidly growing demand for low-maintenance, water-efficient alternatives to natural grass. Its franchise model allows entrepreneurs to enter a high-margin, service-driven business backed by an established brand, proprietary systems, and decades of industry experience.
Why Invest in This Franchise?
Southwest Greens offers franchise owners a compelling combination of brand credibility, operational flexibility, and diversified revenue potential. This is not a traditional retail storefront—it is a project-based business that can be operated with lower overhead and strong profit margins.
Key investment highlights include:
• Established national brand with long-standing industry presence
• Premium synthetic turf products with residential and commercial applications
• Multiple revenue streams across home, business, golf, pet, and recreational segments
• Protected territory-based franchise structure
• Lower staffing and fixed costs compared to brick-and-mortar franchises
• Strong demand driven by water conservation initiatives and sustainability trends
• Opportunities for repeat business and long-term commercial contracts
Background
Established Year: 2003
Southwest Greens was founded to deliver high-quality artificial turf solutions that replicate the appearance and feel of natural grass while eliminating the maintenance, watering, and replacement costs associated with traditional lawns.
Brand Journey and Company History:
From its early beginnings, Southwest Greens expanded rapidly as demand increased for durable, low-maintenance landscaping alternatives. Over the years, the company has completed thousands of installations across residential, commercial, athletic, and recreational environments.
Its portfolio includes synthetic turf solutions for:
• Residential lawns and outdoor living spaces
• Commercial landscapes and business properties
• Golf greens and putting surfaces
• Sports fields and athletic facilities
• Pet-friendly turf systems
• Playgrounds and public-use areas
Market Presence and Industry Category:
Southwest Greens operates across numerous U.S. states through its franchise network and falls within the artificial turf, landscaping solutions, and outdoor services industry. The brand maintains a strong presence in both residential and commercial markets nationwide.
Franchise Active Units: 53
Support Training
Southwest Greens provides comprehensive training and ongoing support to help franchisees launch, operate, and grow their businesses successfully.
Pre-Launch Support
• Territory evaluation and market research
• Business setup and operational planning
• Equipment and inventory guidance
• Vendor coordination and sourcing assistance
• Pre-opening marketing and branding support
Initial Training
• In-depth franchise training covering operations, sales, and project management
• Product knowledge and installation fundamentals
• Estimating, bidding, and pricing strategies
• Customer consultation and sales process training
• Safety protocols and quality assurance standards
Operational Support
• Ongoing access to franchise support teams
• Standard operating procedures and best practices
• Installation oversight and technical guidance
• Performance tracking and process optimization
Marketing and Sales Support
• Brand-approved marketing materials
• Digital marketing guidance and local advertising strategies
• Sales collateral and customer presentation tools
• Support with commercial and municipal project bids
Ongoing Assistance
• Continued training and product updates
• Peer collaboration within the franchise network
• Business coaching and performance reviews
• Territory growth and expansion planning
Ideal Candidate
The Southwest Greens franchise is ideal for driven individuals seeking ownership in a scalable, service-oriented business.
Best suited for:
• Entrepreneurs and investors looking for a non-retail franchise
• Professionals with experience in sales, construction, landscaping, real estate, or B2B services
• Business owners seeking entry into a sustainability-focused industry
• Owner-operators or semi-absentee investors with leadership capabilities
Key Characteristics:
• Strong interpersonal and sales skills
• Comfort managing projects and teams
• Local market networking ability
• Financial readiness to invest and grow
• Interest in environmentally responsible products
Preferred Locations:
Franchise opportunities are available across multiple U.S. regions, particularly in high-growth, water-conscious, and commercially active markets.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $45,000 |
| Total Initial Investment | $150,000 – $300,000 |
| Minimum Investment Required | $150,000 |
| Equipment & Tools | $25,000 – $50,000 |
| Vehicle & Transportation Setup | $20,000 – $40,000 |
| Initial Inventory & Materials | $30,000 – $60,000 |
| Technology & Systems | $5,000 – $10,000 |
| Initial Marketing & Launch Budget | $10,000 – $20,000 |
| Training & Onboarding Costs | Included in Franchise Fee |
| Working Capital (3–6 months) | $25,000 – $45,000 |
| Royalty Fee | Percentage of Gross Revenue |
| Advertising / Brand Fund | As specified by franchisor |
| Estimated Break-Even Period | 12 – 24 months |
| Expected ROI | Strong potential based on territory and project volume |
