Established
2019
Franchise Units
15
Minimum Investment
$500,000
Franchise Fee
$40,000
Total Investment Range
$900,000
Home Based
No
Description
Squeeze has redefined what a modern massage experience looks like in the United States. Built for today’s wellness-focused consumer, the brand blends high-end design, technology-driven convenience, and consistent five-star service into a scalable franchise model. Squeeze studios feel more like boutique hospitality spaces than traditional massage clinics—sleek interiors, intuitive digital booking, transparent pricing, and a guest-first experience that keeps customers coming back.
Positioned at the intersection of wellness, lifestyle, and recurring services, Squeeze caters to busy professionals, athletes, health-conscious families, and corporate clients who value convenience without sacrificing quality. The concept removes the friction commonly associated with massage services by offering cashless transactions, customizable sessions, membership programs, and a curated team of licensed therapists trained to deliver consistent outcomes.
Background
Squeeze was founded in 2019 with the vision of modernizing the massage industry. The founders identified a clear gap in the market: traditional massage studios often lacked consistency, transparency, and a modern customer experience. By reimagining every touchpoint—from booking to checkout—Squeeze created a concept that feels intuitive, upscale, and welcoming.
Since its launch, the brand has expanded steadily across key metropolitan markets in the United States. Today, Squeeze operates 15+ active franchise studios, with a growing pipeline of new locations in high-income urban and suburban trade areas. The brand operates within the health, wellness, and personal services industry, specifically the massage therapy and recovery segment.
Support Training
Squeeze offers a comprehensive, end-to-end franchise support system designed to guide franchisees from onboarding through long-term operations.
Pre-Launch Support:
Franchisees receive structured guidance with site selection, lease evaluation, studio layout planning, and vendor coordination. Brand-approved design standards ensure each location delivers a consistent Squeeze experience. Pre-opening checklists, timelines, and staffing plans help reduce launch risk.
Training Programs:
Initial training includes classroom instruction and hands-on experience covering operations, guest experience standards, scheduling systems, therapist management, compliance requirements, and financial controls. Franchisees and managers are trained on technology platforms, membership sales strategies, and retention best practices.
Operational Support:
Ongoing operational assistance includes performance benchmarking, field support visits, and access to proven standard operating procedures. Centralized systems support booking, CRM, payroll integration, and reporting.
Marketing & Brand Support:
National brand positioning, creative assets, and campaign frameworks support local marketing execution. Franchisees receive guidance on grand openings, local partnerships, community engagement, and membership growth initiatives.
Ongoing Development:
Continuous education, system updates, and leadership communication keep franchisees aligned with brand evolution. The system emphasizes collaboration, data-driven decision-making, and long-term unit performance.
Ideal Candidate
The ideal Squeeze franchisee is a business-minded operator with a passion for wellness, hospitality, or customer experience. Prior experience in fitness, health services, retail, or multi-unit operations is helpful but not mandatory. Strong leadership, people management skills, and operational discipline are essential.
Squeeze is suitable for both owner-operators and semi-absentee investors who build capable management teams. Franchisees should be comfortable following established systems, investing in brand standards, and executing marketing strategies consistently.
From an investment perspective, candidates should have sufficient liquidity, access to financing if required, and a long-term growth mindset. Ideal locations include urban cores, affluent suburbs, and mixed-use developments with strong demographic alignment.
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $40,000 – $50,000 |
| Leasehold Improvements & Build-Out | $250,000 – $450,000 |
| Furniture, Fixtures & Equipment | $100,000 – $150,000 |
| Technology & Systems Setup | $25,000 – $40,000 |
| Pre-Opening Marketing & Launch | $15,000 – $25,000 |
| Training & Opening Support | Included in franchise fee |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Working Capital (3–6 months) | $70,000 – $120,000 |
| Total Estimated Investment | $500,000 – $900,000 |
| Ongoing Royalty Fee | ~6% of Gross Revenue |
| Brand Marketing Contribution | ~2% of Gross Revenue |
| Expected Break-Even Period | 18 – 30 months |
| Primary Revenue Streams | Memberships, single sessions, add-ons, retail, corporate packages |
