Established
1948
Franchise Units
50
Minimum Investment
$200,000
Franchise Fee
$49,500
Total Investment Range
$400,000
Home Based
No
Description
Steamatic is one of the most recognized and trusted names in professional cleaning and restoration services in the United States. With decades of brand equity, a diversified service portfolio, and strong national awareness, Steamatic has positioned itself as a resilient, recession-resistant franchise opportunity in the restoration and specialty cleaning industry.
The brand operates at the intersection of emergency response and recurring services, offering franchisees multiple revenue channels throughout the year. From water and fire damage restoration to carpet cleaning, air duct cleaning, mold remediation, and specialty surface care, Steamatic franchise owners benefit from both urgent, insurance-driven jobs and repeat residential and commercial clients.
Why Invest in This Franchise?
Investing in a Steamatic franchise means entering a high-demand, non-discretionary service industry with multiple growth levers.
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Established national brand with long-standing credibility in restoration and cleaning
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Diverse service mix reduces dependence on a single revenue source
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Insurance-referred work provides consistent, high-ticket job flow
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Recession-resilient business model tied to emergencies and property protection
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Scalable operations with the ability to expand crews, vehicles, and territories
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Strong repeat and referral business from residential, commercial, and insurance clients
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Proven franchise systems refined over decades of U.S. operations
Background
Established Year: 1948
Steamatic was founded in the United States in 1948 and quickly became a pioneer in professional steam cleaning services. Over time, the company evolved alongside changes in consumer needs, expanding far beyond carpet cleaning into full-scale restoration and specialty cleaning services.
Founders: R.W. Westlund
The brand’s journey reflects continuous innovation, disciplined franchising, and an unwavering focus on service quality. Steamatic transitioned into franchising to accelerate national expansion while maintaining consistent service standards across markets.
Franchise Active Units (USA): 50+ locations
Brand Journey & Company History:
From its early roots in steam-based carpet cleaning, Steamatic grew into a comprehensive restoration brand trusted by homeowners, businesses, property managers, and insurance professionals. Over the decades, the company invested heavily in proprietary processes, training programs, and operational systems that now support franchisees across the country.
Ownership & Market Presence:
Steamatic operates as a U.S.-based franchise system with a strong footprint across multiple states, serving both metropolitan and secondary markets. The brand is firmly positioned within the restoration, cleaning, and property services industry, one of the fastest-growing segments of the home and commercial services sector.
Industry Category:
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Restoration Services
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Disaster Recovery
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Residential & Commercial Cleaning
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Property Maintenance Services
Support Training
Steamatic offers a comprehensive, end-to-end support system designed to help franchisees launch confidently and scale efficiently.
Pre-Launch Support:
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Territory analysis and market evaluation
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Assistance with business planning and startup timelines
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Equipment specifications and vendor coordination
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Licensing, insurance, and compliance guidance
Initial Training:
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In-depth classroom and hands-on operational training
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Restoration techniques, cleaning processes, and safety protocols
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Equipment usage, job costing, and workflow management
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Sales training focused on residential, commercial, and insurance channels
Operational Support:
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Standardized operating procedures refined over decades
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Job management systems and reporting tools
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Guidance on staffing, scheduling, and crew productivity
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Ongoing coaching from experienced franchise support teams
Marketing & Business Development Support:
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National brand marketing and awareness initiatives
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Local marketing playbooks for residential and commercial outreach
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Insurance relationship development strategies
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Digital marketing guidance, lead generation frameworks, and referral systems
Ongoing Support:
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Continuous education and advanced training modules
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Technology upgrades and system improvements
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Peer network access and franchise collaboration
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Dedicated field support and performance benchmarking
Ideal Candidate
The ideal Steamatic franchisee is a hands-on business owner or strategic operator who values structure, systems, and service excellence.
This opportunity is well-suited for:
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Entrepreneurs seeking a service-based, scalable business
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Owners with operations, construction, restoration, or home services experience
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Investors looking to build a multi-crew, multi-vehicle operation
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Professionals transitioning from corporate roles into business ownership
Key Traits:
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Strong leadership and people management skills
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Willingness to follow proven systems and processes
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Comfort with both emergency response and recurring service models
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Financial readiness to invest in equipment, staffing, and marketing
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Interest in building long-term enterprise value
Location Preference:
Steamatic franchises perform well in both urban and suburban U.S. markets, particularly areas with strong residential density, commercial activity, and insurance claim volume.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $200,000 – $400,000 |
| Minimum Investment Required | $200,000 |
| Franchise Fee | $49,500 |
| Franchise Units Available | Single-unit & Multi-unit |
| Initial Equipment & Vehicles | $90,000 – $180,000 |
| Infrastructure & Setup Costs | $20,000 – $50,000 |
| Initial Marketing Budget | $10,000 – $25,000 |
| Technology & Software | $5,000 – $10,000 |
| Training & Launch Support | Included |
| Working Capital (3–6 Months) | $40,000 – $80,000 |
| Royalty Fee | Ongoing (percentage of gross revenue) |
| National Marketing Fee | Applicable |
| Expected Break-Even Period | 18 – 30 months |
| Estimated ROI Potential | Strong, based on service mix & territory |
| Primary Revenue Streams | Restoration, Cleaning, Insurance Work |
