Established
2009
Franchise Units
4
Minimum Investment
$450,000
Franchise Fee
$35,000
Total Investment Range
$850,000
Home Based
No
Description
The Sunstone Yoga Franchise represents a powerful opportunity in the fast-growing U.S. wellness and boutique fitness industry. Built around heated yoga, infrared warmth, and a strong community-driven culture, Sunstone Yoga has positioned itself as more than a workout—it’s a lifestyle brand rooted in mindfulness, movement, and personal transformation.
Unlike traditional yoga studios, Sunstone Yoga blends scientifically supported infrared heat, modern studio design, and a scalable operating model that appeals to both experienced yogis and first-time practitioners. The brand focuses on accessibility, consistency, and results, which has helped it attract a broad demographic—from young professionals and athletes to wellness-focused families and active adults.
With wellness spending in the U.S. continuing to rise and yoga participation expanding year after year, Sunstone Yoga benefits from strong macro trends including preventive health, stress reduction, and boutique fitness experiences. Its franchise system is designed to deliver predictable operations, recurring membership revenue, and long-term brand equity for owners seeking a purpose-driven business with financial upside.
Why Invest in This Franchise?
Investing in Sunstone Yoga means entering a resilient, recurring-revenue wellness category with a brand that has already proven its concept across multiple U.S. markets.
Key investment advantages include:
• Strong consumer demand for hot yoga and infrared-based fitness
• Membership-driven revenue model with predictable monthly cash flow
• Premium yet approachable brand positioning
• Modern, repeatable studio design and operating systems
• Community-centric culture that drives retention and referrals
• Multiple revenue streams beyond classes alone
Background
- Established Year: 2009
- Founders: Scott Moore and a team of experienced yoga and wellness professionals
- Industry Category: Boutique Fitness / Yoga & Wellness
- Franchise Active Units (USA): 4
Sunstone Yoga was founded with a clear mission—to create a welcoming, inclusive yoga experience that delivers physical and mental benefits through heated practice. What began as a single studio concept evolved into a recognized national brand by focusing on consistency, instructor training, and scalable systems.
Support Training
Sunstone Yoga offers end-to-end franchise support, making it suitable for both experienced fitness operators and first-time business owners.
Pre-Launch Support
• Site selection guidance and territory planning
• Studio layout, design, and build-out specifications
• Vendor and equipment recommendations
• Pre-opening marketing and launch strategy
Training & Education
• Comprehensive franchisee onboarding program
• Instructor certification pathways and teaching standards
• Studio manager and front-desk operational training
• Scheduling, pricing, and membership optimization
Marketing & Brand Support
• National brand marketing strategies
• Local digital marketing playbooks
• Social media, promotions, and seasonal campaigns
• CRM and member retention systems
Ongoing Operational Support
• Dedicated franchise support team
• Performance benchmarking and KPI tracking
• Ongoing education, workshops, and system updates
• New program development and class innovations
Ideal Candidate
The ideal Sunstone Yoga franchisee is community-oriented, wellness-focused, and business-minded.
Best-fit candidates typically include:
• Entrepreneurs seeking a purpose-driven business
• Multi-unit franchise owners diversifying into wellness
• Yoga practitioners ready to transition into ownership
• Investors with strong people-management skills
Key traits include:
• Passion for health, wellness, or fitness
• Ability to manage teams and customer experiences
• Commitment to brand standards and community engagement
• Financial capacity to invest in a premium studio build-out
Sunstone Yoga franchises perform well in urban, suburban, and mixed-use retail locations with strong household income and wellness-oriented demographics.
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $450,000 – $850,000 |
| Minimum Liquid Capital | $150,000 – $200,000 |
| Estimated Net Worth Requirement | $350,000+ |
| Franchise Fee | ~$35,000 |
| Number of Franchise Units | 4+ Active Units (USA) |
| Studio Build-Out & Infrastructure | $250,000 – $450,000 |
| Equipment & Fixtures | Included in build-out |
| Initial Marketing & Launch Budget | $15,000 – $30,000 |
| Working Capital (3–6 months) | $75,000 – $125,000 |
| Royalty Fees | Ongoing, industry-standard |
| Brand / Marketing Fund | Ongoing contribution |
| Expected ROI Timeline | 2 – 4 years (market dependent) |
| Estimated Break-Even Time | 18 – 30 months |
