Established
1975
Franchise Units
2150
Minimum Investment
$150,000
Franchise Fee
$39,500
Total Investment Range
$300,000
Home Based
No
Description
The Supercuts franchise is one of the most recognizable and trusted names in the value haircare segment across the United States. Built on a simple but powerful promise—consistent, professional haircuts at affordable prices—Supercuts has established a dominant position in the quick-service salon industry. With decades of brand recognition, nationwide visibility, and a model designed for scalability, Supercuts appeals to both first-time franchise owners and experienced multi-unit investors.
Supercuts salons are commonly located in high-traffic retail centers, shopping plazas, and neighborhood hubs, making them highly convenient for families, professionals, students, and seniors. The brand emphasizes efficiency, standardized service delivery, and technology-enabled operations, which helps generate repeat business and predictable foot traffic. Supported by an experienced franchisor with deep industry expertise, Supercuts offers a balanced combination of brand power, operational clarity, and long-term growth potential within the essential personal care sector.
Why Invest in This Franchise?
Supercuts continues to attract investors because of its proven performance and resilient business model.
Key investment advantages include:
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Strong national brand recognition and consumer trust
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Recession-resistant demand for everyday grooming services
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Simple, haircut-focused menu enabling high customer turnover
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Consistent repeat business driven by affordability and convenience
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Scalable structure suitable for single or multiple locations
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Ongoing investment in technology, digital check-in, and POS systems
Background
Established Year: 1975
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Founders: Geoffrey Rappaport and Frank Emmett
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Industry Category: Haircare & Personal Services
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Ownership: Operated under Regis Corporation
Supercuts was founded with the vision of making professional haircuts accessible without appointments. Over the years, the brand refined its concept through standardized training, streamlined operations, and strong national marketing. Today, Supercuts operates 2150+ of active franchise units across the United States, making it one of the largest haircut-only salon brands in North America.
Its long-standing success is rooted in continuous innovation, stylist education, and a strong focus on customer convenience and value pricing.
Support Training
Supercuts provides comprehensive franchise support designed to help owners launch smoothly and operate efficiently.
Pre-Launch Support
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Assistance with site selection and lease evaluation
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Store layout, design guidelines, and equipment specifications
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Pre-opening marketing strategies and launch planning
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Licensing, compliance, and operational setup guidance
Training & Education
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Initial training programs for franchise owners and managers
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Technical and service training for salon staff
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Business operations, staffing, and performance management education
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Leadership development resources for multi-unit operators
Ongoing Support
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Dedicated franchise business consultants
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National and local marketing initiatives
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Technology platforms for scheduling, check-in, and customer engagement
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Ongoing operational reviews and performance optimization
Ideal Candidate
Supercuts is well suited for entrepreneurs who value systems, people management, and customer service excellence.
Ideal candidates include:
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First-time business owners seeking a structured franchise model
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Experienced retail or service-sector operators
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Multi-unit franchise investors expanding their portfolio
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Hands-on owners focused on team leadership and daily operations
Preferred qualities:
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Strong organizational and people-management skills
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Financial readiness to meet investment and working capital needs
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Commitment to brand standards and operational consistency
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Interest in operating in high-traffic urban or suburban locations
Financial Detail
Figures are estimates and may vary by market and location.
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Total Investment Required: USD 150,000 – USD 300,000
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Minimum Investment Required: Approximately USD 150,000
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Franchise Fee: Around USD 39,500
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Franchise Units: Thousands of active units across the USA
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Infrastructure & Build-Out Cost: USD 80,000 – USD 150,000
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Initial Marketing Budget: USD 5,000 – USD 10,000
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Working Capital: USD 20,000 – USD 40,000
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Royalty Fees: Approximately 6% of gross sales
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Expected ROI: Competitive returns for well-managed locations
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Break-Even Time: Typically 18 to 30 months
