Established
2010
Franchise Units
90
Minimum Investment
$550,000
Franchise Fee
$35,000
Total Investment Range
$1,000,000
Home Based
No
Description
The Swig franchise has redefined the American beverage landscape by turning everyday soda into a premium, customizable experience. Known for its cult-like following and highly efficient drive-thru model, Swig specializes in handcrafted “dirty sodas,” refreshers, and sweet treats that resonate strongly with Gen Z, millennials, and family audiences alike.
What sets Swig apart is its ability to combine simplicity, speed, and strong brand loyalty into a scalable franchise model. Customers can personalize their drinks with flavored syrups, fresh fruit, creamers, and toppings—creating an experience that feels indulgent, social-media-friendly, and habit-forming.
From suburban neighborhoods to high-traffic commuter corridors, Swig locations are designed for convenience and repeat visits. The brand’s clean aesthetic, limited menu complexity, and operational efficiency make it attractive not only to customers, but also to franchise investors seeking a high-volume, beverage-focused concept with strong unit economics.
As consumer demand continues to shift toward affordable indulgences and grab-and-go concepts, Swig has positioned itself as a modern beverage franchise built for long-term growth across the United States.
Why Invest in This Franchise?
Investing in the Swig franchise offers a compelling blend of brand momentum, operational simplicity, and market relevance.
• Proven, trend-driven concept centered on customization and social appeal
• High-margin beverage model with low food complexity
• Drive-thru focused design enabling speed, volume, and convenience
• Strong brand loyalty and repeat customer behavior
• Scalable footprint suitable for suburban, urban, and secondary markets
• Limited competition in the specialty soda segment
• Strong unit-level performance potential driven by add-ons and upsells
Background
Established Year: 2010
Founders: Nicole Tanner and Troy Tanner
Industry Category: Beverage Franchise / Quick-Service (QSR)
Swig was founded in Utah with a simple but powerful idea—transform standard soda into a premium, customizable beverage experience. What started as a single drive-thru location quickly evolved into a regional phenomenon, driven by word-of-mouth, community engagement, and a highly repeatable format.
The brand expanded steadily through franchising, maintaining strong operational standards and a recognizable identity. Today, Swig operates 90+ active units across the United States, with a growing presence in key suburban and lifestyle markets.
Support Training
Swig offers a comprehensive franchise support system designed to guide owners from initial onboarding through long-term operations.
Pre-Launch & Site Development Support
• Market and territory evaluation
• Real estate and site selection guidance
• Store design, layout, and construction standards
• Vendor sourcing and equipment specifications
Training & Operations Support
• In-depth initial training program for owners and managers
• Standardized operating procedures and workflow systems
• Staff hiring, onboarding, and training guidance
• Point-of-sale and inventory management systems
Marketing & Brand Support
• National and regional brand marketing initiatives
• Local store marketing strategies and launch campaigns
• Digital marketing assets and social media guidelines
• Promotional calendar and seasonal product rollouts
Ongoing Support
• Dedicated franchise business consultants
• Performance benchmarking and KPI tracking
• Continuous menu innovation and product development
• Ongoing operational optimization and refresher training
This structured support model allows franchisees to focus on execution while benefiting from a proven system.
Ideal Candidate
The Swig franchise is best suited for motivated owner-operators or multi-unit investors who value systems, brand consistency, and customer experience.
Ideal candidates typically include:
• Entrepreneurs with QSR, retail, or hospitality experience
• Multi-unit franchise operators seeking portfolio diversification
• Hands-on owners passionate about community engagement
• Investors with strong operational discipline and people-management skills
• Candidates with the financial capacity to support initial investment and early growth
Preferred Location Characteristics:
• Suburban markets with strong family demographics
• High-traffic commuter routes and retail corridors
• Areas with strong youth and millennial populations
• Markets underserved by specialty beverage concepts
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Total Investment Required | $550,000 – $1,000,000 |
| Minimum Liquid Capital | $200,000+ |
| Net Worth Requirement | $500,000+ |
| Initial Franchise Fee | $35,000 – $45,000 |
| Number of Franchise Units | 90+ Active Units (USA) |
| Real Estate & Leasehold Improvements | Includes drive-thru construction, site development, signage |
| Equipment & Fixtures | Beverage systems, refrigeration, POS, branded fixtures |
| Initial Inventory | Syrups, beverages, packaging, consumables |
| Marketing & Grand Opening Budget | Allocated for pre-launch and local market activation |
| Working Capital | 3–6 months of operating expenses |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fee | ~2% of Gross Sales |
| Expected ROI | Strong potential based on beverage margins and repeat traffic |
| Estimated Break-Even Period | 18 – 30 months (market & execution dependent) |
| Primary Revenue Streams | Custom sodas, refreshers, add-ons, snacks, seasonal items |
