2017
115
₹ 1,03,00,000
₹ 75,000
₹ 1,03,36,000
No
Tapestry Collection by Hilton is an upscale, boutique-style hotel brand offering travelers unique, locally inspired stays. As part of the globally recognized Hilton portfolio, this soft brand allows franchisees to maintain individuality while leveraging Hilton’s powerful reservation system, loyalty program, and global marketing reach. Tapestry properties emphasize authentic experiences, design distinction, and operational flexibility.
Launched in 2017, the Tapestry Collection by Hilton caters to modern travelers seeking character-rich accommodations. The brand blends the autonomy of independent hotel ownership with the robust backing of Hilton’s infrastructure, including Hilton Honors, global sales, and advanced technology systems. Since its inception, Tapestry Collection has grown rapidly in the U.S. and internationally, appealing to hotel owners seeking a distinctive identity under a trusted name.
Hilton provides comprehensive support to all Tapestry Collection franchisees, including:
Pre-opening support: site selection, architecture, and design consultation.
Initial training: for owners, managers, and staff covering brand standards, operations, and guest services.
Marketing and reservations: access to Hilton’s global marketing campaigns and booking system.
Technology & tools: proprietary revenue management, property management systems, and performance analytics.
Ongoing operational support: from regional support teams and field-based consultants.
The ideal Tapestry Collection by Hilton franchisee is:
An experienced hotel operator or hospitality investor.
Financially capable of investing in a boutique hotel conversion or new development.
Interested in operating a distinctive, locally inspired property with Hilton’s backing.
Committed to delivering high-end guest experiences while maintaining brand standards.
Total Investment Range: $10,336,000 – $29,581,000 (for new build hotels; varies by location and size)
Minimum Investment: Approximately $10.3 million
Franchise Fee: $75,000 (initial fee)
Royalty Fee: 5% of gross room revenue
Marketing Fee: 4% of gross room revenue
Franchise Units: 115+ (as of 2024, primarily in the United States with expansion globally)
Established Date: 2017
