Established
2013
Franchise Units
30
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$500,000
Home Based
No
Description
The Tastea franchise represents a modern, youth-driven concept within the fast-growing bubble tea and specialty beverage industry in the United States. Known for bold flavors, premium ingredients, and a stylish café environment, Tastea has built a strong reputation among Gen Z, millennials, and urban professionals who value quality, customization, and experience-driven brands.
Tastea focuses on handcrafted milk teas, fruit teas, smoothies, and signature beverages made with high-quality ingredients and creative toppings. The brand goes beyond traditional tea shops by positioning itself as a lifestyle café—music-inspired, design-forward, and highly social-media friendly. This positioning has helped Tastea build strong customer loyalty and consistent repeat business.
Why Invest in This Franchise?
Tastea offers investors an opportunity to enter one of the most resilient and fastest-growing segments of the food and beverage industry.
Key investment advantages include:
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Strong brand identity with a loyal, youthful customer base
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Growing demand for bubble tea and specialty beverages across the USA
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Simplified operations compared to full-service restaurants
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High-margin beverage-focused menu
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Scalable model suitable for single-unit and multi-unit expansion
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Repeat customer behavior driven by customization and seasonal offerings
Background
Established Year: 2013
Founders: The brand was created by entrepreneurs focused on modernizing tea culture in the United States by blending Asian tea traditions with contemporary café design.
Brand Journey & Company History: Tastea began as a single-location concept and quickly gained traction for its premium teas, creative flavors, and modern atmosphere. As demand grew, the company expanded through franchising, developing standardized systems to support consistent growth and brand integrity across locations.
Ownership & Business Model: Tastea operates as a franchised brand, offering structured operational systems, centralized support, and consistent brand standards.
Market Presence in the USA: The brand has expanded across multiple U.S. markets, particularly in areas with strong youth, student, and lifestyle-driven demographics.
Franchise Active Units : 30+ locations
Industry Category:
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Bubble Tea Franchise
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Specialty Beverage Franchise
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Quick-Service Café Franchise
Support Training
Tastea provides end-to-end support to ensure franchisees are well-prepared before launch and supported throughout operations.
Pre-Launch Support:
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Site selection assistance and market evaluation
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Store layout planning and design guidance
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Equipment recommendations and vendor coordination
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Licensing, permits, and compliance assistance
Training & Academic Support:
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Comprehensive initial training covering operations and beverage preparation
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Staff training programs focused on quality control and customer experience
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POS systems, inventory management, and reporting training
Operational Support:
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Standard operating procedures and workflow optimization
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Ongoing performance monitoring and operational guidance
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Access to approved suppliers and supply chain systems
Marketing Support:
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Grand opening marketing strategy
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National and regional brand campaigns
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Social media and promotional guidelines
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Seasonal menu innovation support
Ongoing Support:
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Dedicated franchise support team
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Continued training updates and system improvements
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Business coaching and growth planning
Ideal Candidate
Tastea seeks franchise partners who are business-minded, customer-focused, and aligned with the brand’s energetic culture.
Ideal Candidates Include:
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Entrepreneurs looking to enter the food and beverage industry
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Investors seeking a scalable specialty beverage concept
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Multi-unit operators expanding a QSR or café portfolio
Preferred Background:
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Experience in hospitality, retail, or food service is helpful but not mandatory
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Strong leadership, operational discipline, and team management skills
Personal Traits:
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Passion for modern lifestyle brands
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Hands-on management approach
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Commitment to brand standards and customer experience
Investment & Location Preference:
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Financial capacity to meet initial investment requirements
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Interest in urban centers, college towns, high-footfall retail areas, and suburban lifestyle locations
Financial Detail
| Investment Head | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $500,000 |
| Minimum Liquid Capital | $120,000 – $180,000 |
| Net Worth Requirement | $300,000+ |
| Initial Franchise Fee | $35,000 – $45,000 |
| Leasehold Improvements | $120,000 – $220,000 |
| Equipment & POS Systems | $45,000 – $70,000 |
| Furniture, Fixtures & Signage | $25,000 – $40,000 |
| Initial Inventory | $8,000 – $15,000 |
| Marketing & Grand Opening Budget | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Royalty Fee | 5% – 6% of gross sales |
| Marketing / Brand Fund Fee | 1% – 2% of gross sales |
| Expected Break-Even Time | 12 – 24 months |
| Estimated ROI Potential | 20% – 30% annually (location dependent) |
