2015
350
₹ 15,00,000
₹ 3,00,000
₹ 25,00,000
No
The Belgian Waffle Co offers customers a wide range of freshly baked waffles, waffle sundaes, shakes, and other innovative dessert formats — all served hot, fresh, and in convenient takeaway packaging. The brand is widely popular among India’s youth, working professionals, and families, making it a high-footfall QSR concept suitable for malls, high streets, airports, and other busy locations.
With a strong marketing presence, attractive store designs, and efficient operations, The Belgian Waffle Co stands as a profitable business model for entrepreneurs who want to tap into India’s rapidly growing café and dessert culture.
Proven Business Model: Successful operations in over 350 locations nationwide.
High Brand Recall: Strong social media presence and loyal customer base.
Booming Market: India’s dessert and QSR industry is growing at ~20% CAGR, with increasing demand for premium, on-the-go treats.
Affordable Luxury: Positioned as a premium yet affordable brand, appealing to both middle-class and affluent consumers.
Strong Menu Innovation: Regularly updated menu to suit seasonal trends and customer preferences.
Low Operational Complexity: Easy-to-train staff, minimal wastage, and centralized supply chain.
High ROI Potential: Quick breakeven period and steady revenue streams.
Founded in 2015 in Mumbai, The Belgian Waffle Co (BWC) has revolutionized India’s dessert and quick-service restaurant (QSR) industry by introducing freshly baked, on-the-go waffles in a unique “waffle sandwich” format. The brand was conceptualized with a vision to bring premium-quality, affordable waffles to the Indian market, blending international taste with localized appeal.
From a single store in Mumbai, the brand has expanded into 350+ outlets across 100+ cities in India and overseas. The Belgian Waffle Co operates under a franchise-driven growth model, ensuring quick scalability while maintaining strict quality standards. It is recognized as a leader in the dessert & beverages segment, consistently innovating with flavors, product formats, and seasonal offerings.
The company has received multiple awards and accolades for its brand excellence, including recognition as one of India’s most loved dessert chains.
The Belgian Waffle Co offers end-to-end franchise support to ensure smooth operations and profitability:
Pre-Launch Support
Site selection & location approval
Store layout, interior design, and branding assistance
Equipment procurement guidance
Training
Comprehensive initial training for owners and staff
Product preparation, quality control, and customer service training
Standard Operating Procedures (SOP) manuals
Operational Support
Centralized raw material sourcing
Inventory management guidance
Ongoing operational audits
Marketing Support
Launch marketing campaigns (print, social, and local promotions)
Seasonal menu promotions & festive offers
Access to national-level advertising
Ongoing Support
New product launches and updates
Continuous staff training
Franchise performance reviews and business growth consulting
The Belgian Waffle Co is looking for dynamic and committed entrepreneurs who can uphold the brand’s promise of quality, consistency, and customer satisfaction.
1. Passion for the Food & Beverage Industry
The perfect franchise partner should have a genuine interest in the café/QSR segment and a love for serving innovative, high-quality desserts to customers. Passion drives consistency and ensures better customer engagement.
2. Active Involvement in Operations
While The Belgian Waffle Co provides comprehensive operational support, the ideal franchisee should be ready to actively participate in store management, ensuring smooth daily operations, staff supervision, and quality control.
3. Strong Business Acumen
Though prior F&B experience is not mandatory, having retail or hospitality management skills will be advantageous. A basic understanding of business finances, sales tracking, and inventory management is essential for long-term profitability.
4. Investment Capability
A financial commitment of ₹15–₹25 Lakhs is required, which includes franchise fees, store setup, equipment, marketing, and working capital. The franchisee should also have the ability to manage initial operating expenses until the business reaches breakeven.
5. Location Preference & Accessibility
The franchise should ideally be located in:
High-footfall areas such as malls, shopping streets, colleges, business districts, or airports
Spaces ranging from 100–250 sq. ft., depending on the store format
Locations with strong youth and family traffic for better sales volume
6. Commitment to Brand Standards
The franchise partner must strictly adhere to The Belgian Waffle Co’s standard operating procedures (SOPs), recipes, and quality guidelines to maintain brand consistency across all outlets.
7. Strong Customer Service Orientation
As a dessert and café brand, customer experience is at the heart of success. The ideal franchisee should ensure warm, friendly, and prompt service to build a loyal customer base.
Particulars | Amount (Approx.) |
---|---|
Total Investment | ₹15 Lakhs – ₹25 Lakhs |
Franchise Fee | ₹3 Lakhs – ₹5 Lakhs |
Infrastructure Cost | ₹6 Lakhs – ₹10 Lakhs |
Marketing Budget | ₹1 Lakh – ₹2 Lakhs |
Working Capital | ₹2 Lakhs – ₹3 Lakhs |
Royalty Fee | 8% of monthly gross sales |
Expected ROI | 35% – 50% |
Break-even Period | 12 – 18 months |
The Belgian Waffle Co operates in the high-margin dessert QSR segment, offering multiple revenue channels that ensure consistent cash flow throughout the year. These streams are designed to maximize profitability by catering to different customer segments and occasions.
Signature Waffle Sandwiches: The brand’s flagship product, served hot with customizable fillings.
Classic & Premium Flavors: Catering to different price points for both budget-conscious and premium customers.
Seasonal Specials: Limited-time flavors during festivals and holidays drive repeat visits.
Innovative combinations of waffles with ice cream, sauces, and toppings.
Popular with youth and families looking for a more indulgent experience.
Complementary products such as cold coffee, thick shakes, hot chocolate, and specialty drinks.
Boosts average bill value and increases sales during summer and winter seasons.
Compact, travel-friendly packaging makes waffles an easy snack for shoppers, students, and office-goers.
Strong impulse-purchase potential in high-footfall areas.
Partnerships with Swiggy, Zomato, and other aggregators ensure a steady stream of orders from customers who prefer home delivery.
High potential for bulk orders during parties and events.
Corporate catering for offices, events, and celebrations.
Pre-booked waffle orders for birthdays, anniversaries, and social gatherings.
Sale of branded merchandise such as mugs, T-shirts, and gift hampers.
Seasonal gift boxes for Diwali, Christmas, Valentine’s Day, etc.