Established
2004
Franchise Units
100
Minimum Investment
$350,000
Franchise Fee
$45,000
Total Investment Range
$550,000
Home Based
No
Description
The Boardroom Salon for Men is a premium men’s grooming franchise that has transformed the traditional haircut into an elevated lifestyle experience. Built exclusively for men, the brand blends luxury, consistency, and professional service into a refined salon environment designed for today’s modern professional.
Each location delivers more than just grooming services. From sophisticated interiors and private styling stations to highly trained grooming professionals and premium products, the experience is crafted to appeal to executives, entrepreneurs, and image-conscious men who value quality and consistency. The brand positions itself firmly in the affordable luxury segment—offering an upscale feel without the exclusivity or intimidation of luxury spas.
From a business standpoint, the franchise operates in a high-frequency, repeat-visit category. Men return regularly for haircuts, beard grooming, and personal care, making this a dependable, recession-resistant business model. With strong brand recognition, standardized systems, and a loyal customer base, The Boardroom Salon for Men presents a compelling opportunity for franchise investors across the United States.
Why Invest in this Franchise?
The Boardroom Salon for Men offers franchisees a proven system in a category driven by routine demand rather than trends.
Key reasons investors are drawn to this franchise include:
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Recession-resistant men’s grooming industry
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Premium pricing that supports strong operating margins
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High customer retention due to recurring grooming needs
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Membership programs that generate predictable monthly revenue
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Minimal inventory and low product waste
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Proven success in upscale suburban and urban markets
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Scalable model suitable for multi-unit ownership
Background
Established Year: 2004
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Founder: Bruce Schultz
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Industry Category: Men’s Grooming & Personal Care
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Franchise Model: Single-unit and multi-unit ownership
The brand was created to fill a gap in the market for men who wanted a grooming experience tailored specifically to their lifestyle. What began as a single upscale salon evolved into a nationally recognized franchise with over 100 locations across the United States, including both company-owned and franchised units.
Over the years, the brand has refined its operating systems, training programs, and brand positioning, allowing franchisees to deliver a consistent experience across markets. Its presence continues to expand in high-income neighborhoods, business corridors, and growing metropolitan areas throughout the U.S.
Support Training
Franchisees receive end-to-end support designed to simplify ownership and accelerate profitability.
Pre-Launch Support
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Territory analysis and site selection guidance
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Real estate and lease review support
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Salon layout, design standards, and construction guidance
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Equipment sourcing and vendor relationships
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Licensing, permits, and compliance assistance
Training & Operations Support
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Comprehensive initial franchisee training
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Salon operations, staffing, and financial management training
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Stylist recruitment and retention systems
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Service standards and quality control procedures
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Technology systems for scheduling, POS, and reporting
Marketing & Brand Support
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National brand positioning and creative direction
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Local marketing strategies and grand opening campaigns
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Digital marketing guidance and promotional support
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Customer retention and membership growth strategies
Ongoing Support
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Dedicated franchise support team
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Performance reviews and operational coaching
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Ongoing education and system updates
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Expansion planning for multi-unit operators
Ideal Candidate
This franchise is ideal for disciplined operators who value systems, customer experience, and long-term growth.
The most successful franchisees typically are:
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Entrepreneurs seeking a premium service business
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Multi-unit franchise owners expanding their portfolio
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Corporate professionals transitioning into business ownership
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Investors with strong leadership and people-management skills
Key characteristics include:
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Ability to manage teams and uphold service standards
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Comfort following established systems and brand guidelines
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Financial capacity to support a premium build-out
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Interest in operating within affluent, high-traffic markets
No prior salon or grooming experience is required. The model is designed for owners to focus on leadership and business growth rather than technical service delivery.
Financial Detail
Figures are estimates and may vary by market and location.
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Total Investment Required: USD $350,000 – $550,000
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Minimum Liquid Capital: USD $150,000 – $200,000
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Franchise Fee: USD $45,000
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Infrastructure & Build-Out Costs: USD $180,000 – $300,000
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Equipment & Furniture: USD $70,000 – $100,000
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Initial Marketing Budget: USD $10,000 – $20,000
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Working Capital: USD $30,000 – $50,000
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Royalty Fee: Approximately 6% of gross sales
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Marketing Fee: Approximately 2% of gross sales
